The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
5 Paid Search Red Flags to Watch Out For
If you’re an insurance agent, chances are you either have a third-party company handling your leads or you’ve at least received sales emails promising astronomical numbers. However, keep in mind not all marketing agencies are equal — and in fact, some can over-promise or artificially inflate their data. In the ever-changing world of insurance marketing, finding the right partners to generate leads for your agency can be a daunting task,
5 Things I Love About Melon Local – Feat. Sean Morton
Since starting his insurance career in 2005, Sean Morton’s agency now manages over 4,500 households in Littleton, CO — located in the busy and competitive Denver Metropolitan area. If he wasn’t busy enough, he also runs his own business, SPEED Trainer Workshop, and helps oversee Team Member Trainer with several other agents across the country. However, Sean eventually realized he needed extra help with his digital marketing efforts and made
10 Video-Making Strategies for Insurance Agents
In this day and age, it’s essential for insurance agents to incorporate video content into their marketing strategy. Today, 86 percent of businesses regularly use video as a marketing tool, so filming engaging and unique content should be a priority for your agency. Videos are a great way to connect with your audience and community, and they can be especially effective when used as part of a larger marketing campaign.
Melon Minute: Rank Higher for Auto Insurance on Google
If you’re an insurance agent, you may be wondering, “Why am I not ranking higher on Google for auto insurance?” The search engine considers a wide range of factors when it comes to ranking, but according to Google, it considers these three its highest priority: Relevance Distance Prominence For this blog, let’s focus on Google’s relevance factor — which is how well a Google Business Profile aligns with what someone
5 Things I Love About Melon Local: Feat. Connie Fenner
After spending nearly 20 years working in media advertising, Connie Fenner wanted a career path that would allow more opportunities to help her community more directly. She eventually found her calling working in insurance — first as a sales rep in January 2021, and she opened her own agency in August of the same year. She currently operates her insurance agency in Chapel Hill, NC, a close-knit community best known
Threads by Instagram for Insurance Agents
As if there weren’t enough platforms to keep up with, Threads by Instagram recently took the social media world by storm on July 5, 2023. On its first day alone, thirty million users signed up for Threads — making the Twitter (now known as X) rival surpass ChatGPT as the fastest-growing app in history. As the app is still in its infancy, we have yet to see if it will
Facebook Advertising Strategies for Insurance Agents
It’s one thing to have an active Facebook business profile, but did you also know that it can be an effective advertising tool for your insurance agency? Whether it comes to boosting a post or you’re using Facebook Ads, you have the power to connect with your customers at the click of a button. Let’s take a look at why you should be using Facebook for advertising and how you
5 Ways to Use Reviews to Increase Your Insurance Agency’s Visibility
Congrats, someone gave your insurance agency a five-star review on Google — now what? In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand. So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility! 1. Responding to Online Reviews First and foremost, staying
5 Things I Love About Melon Local: Feat. Ava Stewart
As a teen, while working under her father, Ava Stewart saw firsthand the difference a good insurance agent can make in people’s lives. After working in the corporate world for several years, she returned to her father’s agency so she could have a more direct impact on her community. She eventually followed in his footsteps and opened her own insurance agency in Miramar, FL. Being of Jamaican descent, Ava especially
Latest Blog Posts
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught
20 Ways to Use LinkedIn in Your Insurance Marketing Strategy
LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners. Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent! 1. Build Your Brand As an
Interview with an Agent: Chris Ferraro Jr.
The Ferraro name is well known in the insurance world, with over 19 family members working as agents across the country. Following in the footsteps of his grandfather, Chris Ferraro Jr. is seeking to make a name for himself as a third-generation insurance agent in San Clemente, CA. Originally starting as a team member for his dad’s office in Mission Viejo, Chris fell in love with the industry before opening