Congrats, someone gave your insurance agency a five-star review on Google — now what?
In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand.
So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility!
1. Responding to Online Reviews
First and foremost, staying relevant on online platforms like Google and Yelp is crucial. Make sure your insurance agency is listed on these major online platforms and encourage your clients to leave honest feedback about their experience with your services.
By responding promptly to both positive reviews (and yes, even the occasional negative ones), you’re showing dedication to your customers. This, in turn, adds credibility to your agency, shows you truly care about customer satisfaction and can encourage more leads for your office.
2. Increase Your Organic Reach
Incorporating search engine optimization (SEO) into your online presence is essential for organic growth.
Try including a customer review in your content, such as your agent bio or a Google Business Profile post — even if it’s just a sentence or two.
For SEO purposes, the most effective reviews should include relevant keywords and phrases to optimize your presence for search engines (e.g., John Melon runs the best insurance agency in Las Vegas).
Doing this can help your website rank higher on Google and give potential clients the confidence they need to choose you over the competition.
3. Post Testimonials Through Social Media
Whether it’s Facebook, Instagram or LinkedIn, it’s always smart to share positive feedback on your social channels — especially considering 75 percent of internet users utilize social media to help them with their purchasing decisions.
A great way you can share customer feedback on social media is by creating an image or graphic featuring text from the online review. You can even get more traction from a post and reach people outside of your following by boosting a customer review post on Facebook or Instagram.
4. Lights, Camera, Action!
If you want to take things to another level, consider filming video testimonials. Nothing captures attention quite like a personal story told through a visual medium.
Video snippets are a fantastic way to humanize your agency and build trust with prospective customers. In fact, 93 percent of companies claim to have gotten a new customer from video content.
Remember, you don’t have to create anything complicated! Just make sure you have a nice smartphone with a decent camera and a happy customer!
5. Let Melon Local Amplify Your Reviews
When it comes to how we can handle your insurance marketing needs, our clients’ reviews speak for themselves.
Check out what one of our clients, Kirk Baker, has to say about us:
“We’re usually pretty decent at responding to reviews, but they’re “Quick Draw McGraw” on that stuff…Our CSM even responds to those before we even get a chance to!”
– Kirk Baker, Insurance Agent
From responding to customer reviews to making custom-tailored posts featuring testimonials for your social media, this is only a small sample of what we can do to enhance your agency’s marketing game!
Schedule your demo today to learn more about how we can grow together!
Need help getting more customer feedback? Check out our blog on 6 Ways You Can Generate Reviews for Your Insurance Agency.