20 Ways to Use LinkedIn in Your Insurance Marketing Strategy

LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. 

LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners.

Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent!

1. Build Your Brand

As an insurance agent, it’s important to portray yourself as a trustworthy and reliable business owner. LinkedIn is one of the best tools at your disposal for doing this. 

If you haven’t yet, ask yourself: if your company were a person, what type of personality would they have? What would matter to them the most? Taking a second to think about these types of things can make a difference in reaching more customers.

2. Bill Yourself as a Thought Leader

Be a thought leader in your industry by writing educational articles on LinkedIn. Anyone with a LinkedIn Page has the ability to publish articles about their expertise and interests. Articles you write will appear in your profile’s activity section and are also shared with your connections and followers. In addition, articles can be shared across other social platforms like Facebook.

3. Share Customer Reviews

Sharing customer reviews is a great way to position yourself as a trustworthy company and show all of the amazing things you and your team are capable of. Consider sharing an image of an online review or, if possible, ask if any potential customers would be willing to be quoted with their picture for a social media post.

4. Use a Call to Action

Add a call to action (CTA) to your posts to encourage users to engage with you. It’s always best to use a CTA that creates a sense of urgency. Instead of saying something like “Contact us for a free quote,” go for something like: “Stop by our office or call us today for a free quote.”

5. Share Educational Content

Not all of the content you share has to be created by you. Repost educational content that may be of interest to your customers. For example, if you sell business insurance, there are plenty of educational posts and articles you can share about business advice and best practices.

6. Track Your Analytics

Tracking your analytics is important in understanding who your customers are and how to reach them. Under your profile’s analytics section, you can see a variety of data, including engagements, impressions and article performance.

7. Use #Hashtags

Like other social media, hashtags on LinkedIn can help you discover topics and interests that are relevant to you. As an agent, make sure to add hashtags relevant to your agency (e.g., #auto, #home, #insurance). You can also follow hashtags on LinkedIn to stay up to date with the latest trending topics in the industry.

8. Follow Other Local Businesses

Being that LinkedIn largely caters to businesses, it only makes sense to connect with other business profiles. This especially makes LinkedIn a great place to attract the attention of potential business and commercial insurance customers.

9. Join Business Groups

If you’re using the search feature, you can use the groups tab to find insurance-related groups. Examples of groups you can join include local business networking groups. Some groups are private and require certain criteria to join, whereas others are more open to anyone. Before joining, try to get a sense of what the engagement looks like in the group and whether you’d be able to add value.

10. Network With Like-Minded People

If you’re just getting started on LinkedIn, focus first on connecting with people in your immediate circle, including current and former colleagues. A unique feature of LinkedIn is that it displays degrees of connection, so if someone sees a familiar connection, this, in turn, may encourage a potential customer to get in touch with you.

11. Add Important Links to LinkedIn

Create and link a Linktree account with all of your other web and social links to your LinkedIn account. Making a Linktree account is a free and easy way to expand your office’s visibility and can make it easier for people to connect with all of your other resources.

12. Recognize Your Customers

One way you can show your customers that you appreciate them is by giving them a shoutout on your LinkedIn account. Doing this can show customer appreciation, but they may also be more inclined to return the love by engaging with and sharing your post, as well as leaving a review for your agency!

13. Showcase Your Team

Whether it’s one of your team member’s birthdays, a new hire, a fun outing, or an action shot of one of your employees helping someone, posting about your team can help potential customers see your office as a positive and professional workplace! In addition, showing positive images of your team may, in turn, encourage highly qualified candidates to apply for job openings.

14. Create a Secondary Language Profile

Although you can’t change the language of your default profile, you can create multiple language profiles. Having multiple language profiles makes it easier for other members and recruiters to find you.

15. Follow up with People on LinkedIn

Anytime you meet with a potential customer or business partner in-person, make sure to grab their LinkedIn info so you can connect with them later. Doing this can leave a lasting impression on people and make them remember you when they’re ready to decide on a new insurance policy.

16. Add Relevant Skills

Adding insurance-related skills gives you more credibility with your work experience. Some skills you can add as an insurance agent include “auto insurance,” “home insurance,” and “life insurance.” When you add a skill, people can also endorse you to add even more credibility to your profile.

17. Share Local Events

Any time your agency is involved in any sort of community event, take some time to post about it in your feed. Not only does this present your agency in a positive light, but it may also help you find some new customers.

18. Share Video Content

Posting video content is one of the best ways to increase engagement and conversions. According to a 2022 study, brands that use video marketing grow their revenue 49 percent faster than companies that don’t. There are plenty of opportunities for video content, including educational content on finding the right type of insurance coverage.

19. Be Consistent

Being consistent is important in helping you increase your followers and engagement. Make sure to engage with LinkedIn as much as possible by regularly posting, sharing and commenting on the network. The more you interact with people on LinkedIn, the more you’ll stand out and boost your visibility.

20. Optimize Your LinkedIn

At the end of the day, the most important thing you can do is optimize your LinkedIn account for SEO. At the bare minimum, you should make sure to have your full name, contact information and insurance website listed on your LinkedIn. 

Consider using certain SEO-friendly keywords and phrases on your account. For example, if you sell business insurance in Las Vegas, try using phrases like:

  • Las Vegas business insurance
  • Business insurance agent in Las Vegas
  • Top business insurance in Las Vegas
  • Business insurance agents in Las Vegas
  • Small business insurance in Las Vegas

Remember, though, don’t overstuff keywords or place them in places that don’t make sense. 

Whether you need help managing your LinkedIn, Facebook or Instagram account, Melon Local can help oversee your social accounts and create engaging content to boost your agency’s visibility. To learn more about our digital insurance marketing services, schedule a demo today!

Check out our blogs for using Facebook and Instagram as an insurance agent!