The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and what you can do to help your business get found! First, What Does “Best” Actually Mean? Let’s say someone asked
Melon Spotlight: Ashley Errisson
Ashley Errisson knows every agency has different needs, and she’s here to help find the right fit at Melon Local. From checking in with our clients to helping them choose the right marketing package, Ashley keeps communication and follow-through at the heart of what she does. We caught up with Ashley to talk about how she supports clients, what makes the Melon Local experience so adaptable and how she enjoys
Melon Local Celebrates 7 Years
Seven years, countless conversations, and a Patch that keeps growing! This November, Melon Local celebrates seven years of helping businesses get noticed, connect with customers and take their next step toward growth. Along the way, we’ve welcomed new Melons, built new ways to support our clients and made plenty of memories worth celebrating. But to appreciate how far we’ve come, let’s rewind a little. Where Our Roots Took Hold Melon
7 Digital Marketing Mistakes That Can Haunt Your Business
Candy, costume parties and spooky decorations are all part of October’s fun. But digital marketing mistakes? Those can haunt your business year-round, quietly draining your budget and making it harder for customers to find you. At Melon Local, we want you to know where your marketing dollars are going and what they’re doing for your business. Let’s take a look at seven digital marketing mistakes that can quietly hold your
Is Your Digital Marketing Strategy Keeping Up with the Times?
Maybe you’re actively running Google ads. Maybe your business still appears in search. Maybe social posts are still going out. Your website may still bring in traffic. But just because your business is doing all these things doesn’t mean your marketing is keeping up with the times. The way your customers find, research and choose local businesses continues to change as search results evolve, competition shifts and new AI platforms
Melon Local Named Best Overall Company at BizX 2026 Tampa Bay
Another year, another big win for the Melon Patch! We’re proud to announce that Melon Local was named Best Overall Company at BizX 2026 Tampa Bay, hosted by ActionCOACH. The recognition comes nearly a year after Melon Local earned Best Service-Based Business Over 10 Employees at BizX North America 2025, making this year’s honor an especially meaningful win for our entire team. From continuing to grow our team and services
4 Melon Local Perspectives on brightonSEO & HeroConf
Unless you live under a rock, you know AI is changing everything in the digital marketing space. But when we sent several of our team members to brightonSEO & HeroConf San Diego, it wasn’t just another convention filled with the typical cliche talking points about how AI is changing everything. Instead, our team walked away with real, in-depth strategies and started planning how we can improve everything from how our
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an
Latest Blog Posts
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught
20 Ways to Use LinkedIn in Your Insurance Marketing Strategy
LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners. Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent! 1. Build Your Brand As an
Interview with an Agent: Chris Ferraro Jr.
The Ferraro name is well known in the insurance world, with over 19 family members working as agents across the country. Following in the footsteps of his grandfather, Chris Ferraro Jr. is seeking to make a name for himself as a third-generation insurance agent in San Clemente, CA. Originally starting as a team member for his dad’s office in Mission Viejo, Chris fell in love with the industry before opening