The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
20 Ways to Use LinkedIn in Your Insurance Marketing Strategy
LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners. Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent! 1. Build Your Brand As an
Interview with an Agent: Chris Ferraro Jr.
The Ferraro name is well known in the insurance world, with over 19 family members working as agents across the country. Following in the footsteps of his grandfather, Chris Ferraro Jr. is seeking to make a name for himself as a third-generation insurance agent in San Clemente, CA. Originally starting as a team member for his dad’s office in Mission Viejo, Chris fell in love with the industry before opening
The Power of Positivity at Melon Local
From earning our Google Premier Partner status in early 2022 to increasing the number of our clients from 200 to 1,500 over a two-year period, we owe the majority of our success to creating a positive environment inside and outside our office! “Our culture is what has set Melon Local apart during and after the Covid remote work era,” says our CEO Whitney Green. “I have always been passionate about
Utilizing Your Google Business Profile as an Insurance Agent
Having a fully optimized Google Business Profile (GBP) is one of the most important things you can do as part of your insurance marketing strategy. There’s no reason not to have a GBP, considering Google is the most visited website and search engine in the world, and it’s free to create. Think of your profile as a Yellow Pages listing that features everything people need to know about your business,
Interview with an Agent: Dennis Holland
Before becoming an insurance agent, Dennis Holland had a rewarding 10-year career in credit lending. However, when the owners decided to shut things down, Dennis found a new career working for a friend and insurance agent in Alpharetta, GA. Three years later, he was given the opportunity to take over a retiring agent’s office in nearby Cumming, GA. Since opening his agency on June 1, 2021, Dennis has been able
Search Ads Versus Display Ads in Insurance Advertising
When it comes to incorporating online ads in your insurance advertising campaigns, having the right display and search ads can make a difference in growing your agency. While both of these ad formats should be utilized by your agency, they each have specific advantages for different types of campaigns. You can also waste a decent chunk of your advertising budget if you’re not using the right ad types for your
20 Ways to Use Instagram in Your Insurance Marketing Strategy
With over 1 billion users across the globe, Instagram is one of the most popular social media networks in the world and one of the best social media platforms to implement your insurance marketing strategy. Besides being a popular outlet for sharing video and photo content, it’s one of the biggest platforms for digital marketing, with over an outstanding 25 million active business accounts. If that’s not convincing enough for
Interview with an Agent: Dave Christy
Washington insurance agent Dave Christy is a “numbers guy” at heart. Originally from Columbus, OH, Dave moved to Washington during high school and graduated from Washington State University with a focus in Math and Communications. After graduation, he put his skills to the test as a stockbroker for several years before becoming a licensed insurance agent in 1994. Following the success of his first agency in Spokane Valley, WA, he
4 Do’s and Don’ts of Using Insurance Keywords
Using the right insurance marketing keywords can make a difference in how well your agency’s website ranks in search engines and can impact your leads. If you’re not familiar with what keywords are, think of them as GPS coordinates for your Search Engine Optimization or Organic Search Optimization campaigns that help people reach your content online. Having the right keywords can determine how popular your website is in search algorithms. Search