The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Why You Shouldn’t Google Your Own Business
In the insurance marketing world, your Google ranking often plays a crucial role in prospective customers choosing between you and your competitors. The top organic result is 10 times more likely to garner clicks versus a page in the number 10 spot, and even a single step up the search ladder may increase your click-through rate by about 2.8 percent. So, for insurance agents pondering if they should Google their
Interview with an Agent: Josh Ellis
When insurance agent Josh Ellis opened his Knoxville office in 2009, internet leads were still fairly new in the marketing world. Recognizing the potential in lead generation, Josh integrated them into his business strategy. Despite going through a multitude of different marketing companies, he found little to no success in getting the results he needed — let alone anything that was trackable. Between being an agent and overseeing his own
Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging year for the insurance industry. So, what can we expect for 2024? As we step into the new year, let’s look into the trends that Melon Local predicts will influence not just insurance agents but also their customers. Consumers Will Be More Price Conscious With a steady climb in insurance
5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
5 Things I Love About Melon Local: Feat. Mansour Hasan
Knoxville, TN insurance agent Mansour Hasan has served his community for over 18 years and currently provides coverage for over 5,000 households. As digital marketing and internet leads became more integral to building his business, Mansour realized he needed some pros in his corner who could not only understand his advertising needs but also deliver results. Enter Melon Local! Here are five reasons Mansour loves our fruitful partnership! 1. A
Your 2024 Insurance Agency Checklist
The end of the year is always a great time to assess our achievements, identify areas of improvement and, of course, set ourselves up for a prosperous new year. As an insurance agent, though, this may be the last thing on your mind as you’re still wrapping up things with the current year. Not sure where to start? Check out these 10 items to add to your 2024 checklist so
What Does it Mean to be a Melon?
Melon Local isn’t your typical digital marketing agency — so what makes us so special? No, it’s not just because we’re in the top three percent of our industry as a Google Premier Partner, and it’s more than us being able to deliver an average 30 percent conversion rate in our paid search campaigns. It’s safe to say we wouldn’t be who we are without the 1,800 plus One-in-a-Melon agents
Interview with an Agent: Steve Basler
Colorado insurance agent Steve Basler originally began his insurance career in Tennessee over 20 years ago. However, he eventually found his way to Colorado in 2007, and the following year, he opened his current insurance office in Wheat Ridge — a small city located in the busy Denver–Aurora–Lakewood metro area. In addition to his insurance office, Steve also runs and owns his own financial consulting company, Basler Academy. We caught
7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance office. The average customer retention rate for an insurance agent is around 84 percent, while top-performing agents can see an average close to 93-94 percent. While the insurance industry may have a higher retention rate compared to others, it never hurts to strive for better. Let’s take a look at
Latest Blog Posts
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught