The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Photo Best Practices for Google Business Profile
A picture can really be worth a thousand words, especially when it comes to the photos you choose to upload on your Google Business Profile (GBP). Well, at least according to the search engine, businesses that add photos to their GBPs receive 42 percent more requests for directions on Google Maps and 35 percent more clicks through to their websites than businesses that don’t. Although images don’t directly influence your
10 Strategies for Higher Performing Google Ads
In the fiercely competitive digital insurance marketing space, the secret to making your Google ads stand out isn’t just a hefty budget — it’s through strategic planning and understanding the search engine’s Quality and Optimization Score system. Let’s dive into how Google measures the quality and optimization of an ad and some strategies you can incorporate into your paid search campaigns. How Google’s Quality & Optimization Score System Works Think
Gemini vs. ChatGPT: Which AI Program is Better?
The tech world witnessed an “artificial intelligence (AI) spring” in 2023 with the rise of OpenAI’s ChatGPT-3.5 and ChatGPT-4. Amid this wave of innovative language models, Google’s Gemini AI launched as a formidable contender to ChatGPT, sparking a debate on which AI titan holds the crown in the digital marketing space. Leveraging cutting-edge technology is key to staying ahead for insurance agents, raising the question: Will ChatGPT or Gemini reign
6 Ways to Leverage Community Involvement for Backlinks
In the competitive world of insurance, fostering connections within your community goes beyond handshakes or sponsoring local sports teams. Picture transforming these personal, face-to-face interactions into powerful tools that enhance your online visibility through strategic backlinks. Let’s take a dive into how active participation in your community can open doors to numerous backlinking opportunities and potentially level up your Google ranking! Why Do Backlinks Matter? Think of backlinks — hyperlinks
Inc. Ranks Melon Local at No. 5 in Rocky Mountain Regionals
Melon Local is proud to announce we were ranked No. 5 on Inc. Magazine’s fourth annual Regionals: Rocky Mountain list for the fastest-growing privately owned businesses in the region.This is among 72 other regional companies from Colorado, Idaho, Nevada, Utah and Wyoming. “It’s incredibly rewarding and a bit surreal to see our team’s effort and innovation recognized by Inc. Regionals,” said Melon Local CEO and Co-founder Whitney Green-Olson. “From our
Interview with an Agent: Michael Popwell
Before opening his own agency in 2020, Michael Popwell honed his skills for six years under the mentorship of an experienced agent. One pivotal lesson he absorbed was the critical role of digital marketing in the modern business landscape. As he prepared to launch his insurance office in Suwannee, GA, Michael recognized that a well-crafted marketing strategy was essential for standing out in the competitive environment of the Atlanta metro
How Melon Local Leverages Artificial Intelligence
If you’ve sat through a sales demo with an insurance marketing agency in the past year, you might have listened to them touting the extra edge they have through utilizing artificial intelligence (AI). With the global AI insurance market on track to hit nearly $46 billion by 2031, AI will become just as necessary to our industry as any other technology. But here’s the thing: while many agencies are just
5 Things I Love About Melon Local – Feat. Joey Eades
Joey Eades began his professional journey as an insurance team member in West Virginia in 2013, where he discovered his true passion for forging connections and a desire to open his own agency. In August 2017, his dream came to fruition when he was presented with the chance to establish himself as an agent in the quaint town of Appomattox, VA — an opportunity he has cherished every day since.
Fireside Chat with Whitney Green-Olson, CEO
We already know the bar was set high, but it’s safe to say last year was truly One in a Melon. Our journey through 2023 was marked by phenomenal growth and accolades that underscored our commitment to excellence: Our community of agents grew to nearly 2,000 agencies, a milestone that speaks volumes about the trust and confidence in our services. We managed a whopping $20 million in client ad spend,
Latest Blog Posts
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets around 70 percent more in-store visits. Because of its importance, it’s not uncommon to receive emails or notifications asking you
4 Lead Follow-Up Strategies From Insurance Agent Katie Olson
When lead performance starts to slow down, it’s easy to assume the leads are the problem. But after working with thousands of insurance agencies across the country, we’ve found the best opportunities come from improving what’s done with a lead after it comes in. That’s exactly what Melon Local Business Development Specialist and experienced insurance agency owner Katie Olson discusses in our latest Melon Minute. As the owner of her
Melon Spotlight: Cassidy Fehr
From rolling out the green carpet as a CSM to helping keep The Patch running smoothly as Executive Assistant, Cassidy has continued to grow alongside Melon Local. Known for her organization, positivity and attention to detail, she’s become a go-to resource for keeping projects on track, supporting leadership and adding thoughtful touches that make Melon feel like home. Whether she’s coordinating behind the scenes, helping elevate the client experience or
How to Write Better AI Prompts with the GREEN Framework
Artificial intelligence has changed the way businesses create content, brainstorm ideas and solve problems. With nearly 75 percent of companies adopting AI for at least one business function, its use will inevitably increase over time. But here’s something many people overlook: the quality of AI’s output depends on the quality of your input. Two people can ask the same AI platform the same question and walk away with completely different
Melon Local Hosts Successful Open House for 2026
For two days in May, Melon Local opened its doors and welcomed hundreds of clients, partners, sponsors and friends at our Las Vegas-based Melon Patch. Yes, there were live demos. Yes, there were even tacos, drinks and a dunk tank. But the biggest takeaway from Melon Local’s 2026 Open House wasn’t found in any activation station or presentation. It was the people. Throughout the event, we had the opportunity to
The Importance of Staying Visible During Uncertain Times
If you’ve been in business long enough, you know how market shifts can make you rethink everything. Maybe AI is changing how your customers find your business. Maybe it’s rising costs of operations. Or perhaps it’s your own ROI not keeping pace with your business’s needs. But after years of working with our clients across the country, we’ve seen one thing consistently hold true: The businesses that stay visible during
Melon Local Named a 2026 Quantum Certified Workplace
Melon Local is proud to be recognized as a 2026 Quantum Certified Workplace, a designation awarded to organizations that demonstrate a consistent commitment to building strong workplace cultures and high-performing teams. The recognition reflects Melon Local’s ongoing investment in its people and the belief that a thriving internal culture directly drives better outcomes for clients. The certification, awarded by Quantum Workplace — a leader in employee experience and workplace culture