As an insurance agent, part of your job is to win the hearts of your customers.
Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies.
Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently keep the individuals, families and businesses you serve top-of-mind.
Let’s go over some insurance marketing ideas that can help you win the affection of your current and soon-to-be customers!
1. Always Do What’s Right
You should always consider the best interests of all of your customers.
Whether you’re trying to sell a new policy or help a customer with their existing coverage, think first about what they really need versus what they want. As an agent, you should always prioritize the safety and well-being of your customers over anything else.
2. Take Time to Learn About Customers
Learning about your customers isn’t just about understanding their coverage needs — it’s about understanding who they are as people!
Taking the time to ensure you and your team learn more about all your customers – including any fun hobbies or interests and details about their families – is essential to any healthy relationship. Remembering any unique details can help your team personalize customer follow-ups and shows that you truly care about each customer versus seeing them as just a number.
3. Personalize Products & Content
The demand for custom-tailored insurance experiences has never been higher. In fact, 88 percent of insurance customers demand personalization from their providers.
Always make sure you review any potential customizable coverage options during a sales pitch. For example, if you’re selling home insurance, make sure to ask questions about unique features in their home and create a detailed inventory of valuable belongings that someone may not normally think about insuring.
The same principle should go toward creating content, including social media posts that relate to your community.
Insurance companies that incorporate customization into their business models have seen an 81 percent increase in customer retention and an 89 percent increase in customer engagement.
4. Host Community Events
One great way to show your community some love is by hosting and sponsoring events. Before you commit to an event, see if there are any ways you can make it resonate with the community you serve.
According to a 2019 survey, 92 percent of people feel it’s important for businesses to support volunteering in their community.
Being involved can be as simple as sponsoring school events and organizations, hosting holiday events at your office or holding a fundraiser for a local non-profit.
5. Always Stay in Contact
Don’t set and forget your customers! Although you probably won’t talk to the majority of your customers more than once a year, it’s a good habit to stay up-to-date with them as much as possible.
Some great ways to show your customers you’re always thinking of them may include sending holiday cards or email greetings, follow-up calls to check on how someone’s family or business is doing and offering complimentary reviews throughout the year of all of your customers’ policies. Just one kind gesture can make a difference in showing that you care and encourage better retention.
Optimize Your Customer Service to its Fullest Potential
At Melon Local, we know what it means to build fruitful partnerships with our clients and community. Whether it’s reputation management, custom social media content or getting to the customer before anyone else, we’re sure we can give you some reasons to fall in love with your digital marketing services! Schedule your demo today!