The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught
20 Ways to Use LinkedIn in Your Insurance Marketing Strategy
LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners. Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent! 1. Build Your Brand As an
Interview with an Agent: Chris Ferraro Jr.
The Ferraro name is well known in the insurance world, with over 19 family members working as agents across the country. Following in the footsteps of his grandfather, Chris Ferraro Jr. is seeking to make a name for himself as a third-generation insurance agent in San Clemente, CA. Originally starting as a team member for his dad’s office in Mission Viejo, Chris fell in love with the industry before opening
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Interview with an Agent: Peyton Pettus
A lot has changed with insurance marketing since Georgia-based agent Peyton Pettus entered the agency world 30 years ago — but one thing has stayed consistent: the need to adapt. Peyton has seen it all, from the days of cold calls and direct mail to today’s competitive digital landscape. Now, he’s one of the nation’s Top-10 agents and leveraging tools like Melon Max live transfer calls and prioritizing smart hiring
Meet Melon Local’s Social Media Team
At Melon Local, we believe that every client has a unique story to tell on social media, whether through lifestyle snapshots, educational posts or simple day-in-the-life moments. Of course, none of this happens by accident. It takes a village — or rather, a team — and at the center of that village is someone making sure every piece of content reflects purpose and personality. Now’s your chance to meet the
Melon Spotlight: Cassidy Fehr
From rolling out the green carpet as a CSM to now building stronger connections behind the scenes in her hybrid role as an Administrative Operations Specialist, Cass has built a reputation for “ex-seeding” expectations. She brings structure, organization, positivity and heart to everything she does, from coordinating smooth systems to adding a thoughtful touch to team events and client gifts. Cass tackles every task with calm confidence and a commitment
How to Prepare Your Business for Instagram’s SEO Update
As of July 10, Instagram is now allowing search engines like Google and Bing to index public content from professional accounts. Essentially, this means the content you share — whether it’s photos, carousels or Reels — from eligible accounts can now appear in search engine results pages (SERPs) — even for users who aren’t logged into Instagram. Not only is this a major shift for a social platform that’s traditionally
How Google’s AI Overviews Are Affecting SEO
Artificial intelligence (AI) isn’t just changing how businesses create content — it’s changing how their customers find them. Depending on the search, Google may now present an AI Overview at the top of your organic results — and sometimes above or below paid ads. This new feature provides AI-generated summaries based on your search results. Here’s what your business should know about Google’s ongoing AI rollout and how to set
Melon Spotlight: Matt McCracken
This time, we’re flipping the script. Meet Matt McCracken — Melon Local’s Director of Marketing and the usual mastermind behind the spotlight videos. Matt began his journey at Melon as a Client Success Manager, where he quickly developed a passion for solving client pain points. With a background in photography and videography, he soon stepped behind the lens to craft engaging content that hit home with our audience. Since joining
Understanding How Google Local Service Ads Work
Chances are, you’ve probably noticed these at the top of your search results — those clean, professional-looking boxes showing nearby service providers with a shiny green Google Guaranteed checkmark. Let’s talk about Google Local Service Ads (LSAs), which are a type of paid ad designed to help local service providers connect with customers in their area. Unlike your traditional Google Ads, which charge per click, LSAs operate instead on a
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are to lead the conversation. Here are five tips to help you make the most of
Why Enroll Your Agency in Melon University
At Melon Local, we’re not ones for a “set it and forget” type of approach to digital marketing — and we believe the same goes for continued education. If you’ve seen Melon University mentioned in your inbox or on your social feed and wondered what it’s all about, here’s your answer. Whether you’re a seasoned insurance agency owner or a team member looking to level up, Melon University is here