The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets around 70 percent more in-store visits. Because of its importance, it’s not uncommon to receive emails or notifications asking you
4 Lead Follow-Up Strategies From Insurance Agent Katie Olson
When lead performance starts to slow down, it’s easy to assume the leads are the problem. But after working with thousands of insurance agencies across the country, we’ve found the best opportunities come from improving what’s done with a lead after it comes in. That’s exactly what Melon Local Business Development Specialist and experienced insurance agency owner Katie Olson discusses in our latest Melon Minute. As the owner of her
Melon Spotlight: Cassidy Fehr
From rolling out the green carpet as a CSM to helping keep The Patch running smoothly as Executive Assistant, Cassidy has continued to grow alongside Melon Local. Known for her organization, positivity and attention to detail, she’s become a go-to resource for keeping projects on track, supporting leadership and adding thoughtful touches that make Melon feel like home. Whether she’s coordinating behind the scenes, helping elevate the client experience or
How to Write Better AI Prompts with the GREEN Framework
Artificial intelligence has changed the way businesses create content, brainstorm ideas and solve problems. With nearly 75 percent of companies adopting AI for at least one business function, its use will inevitably increase over time. But here’s something many people overlook: the quality of AI’s output depends on the quality of your input. Two people can ask the same AI platform the same question and walk away with completely different
Melon Local Hosts Successful Open House for 2026
For two days in May, Melon Local opened its doors and welcomed hundreds of clients, partners, sponsors and friends at our Las Vegas-based Melon Patch. Yes, there were live demos. Yes, there were even tacos, drinks and a dunk tank. But the biggest takeaway from Melon Local’s 2026 Open House wasn’t found in any activation station or presentation. It was the people. Throughout the event, we had the opportunity to
The Importance of Staying Visible During Uncertain Times
If you’ve been in business long enough, you know how market shifts can make you rethink everything. Maybe AI is changing how your customers find your business. Maybe it’s rising costs of operations. Or perhaps it’s your own ROI not keeping pace with your business’s needs. But after years of working with our clients across the country, we’ve seen one thing consistently hold true: The businesses that stay visible during
Melon Local Named a 2026 Quantum Certified Workplace
Melon Local is proud to be recognized as a 2026 Quantum Certified Workplace, a designation awarded to organizations that demonstrate a consistent commitment to building strong workplace cultures and high-performing teams. The recognition reflects Melon Local’s ongoing investment in its people and the belief that a thriving internal culture directly drives better outcomes for clients. The certification, awarded by Quantum Workplace — a leader in employee experience and workplace culture
Latest Blog Posts
Melon Spotlight: Alberto Renteria
Although Alberto first joined the Melon Patch as a Paid Search Assistant, it didn’t take long for his sharp attention to detail and behind-the-scenes hustle to stand out. Now a key part of the team as a Paid Search Manager, he continues to help optimize client accounts that deliver real results. We caught up with Alberto to learn more about his journey with Melon Local — and what keeps him
Is Your SEO Hot Enough to Rank This Summer?
Summer’s heating up, and so is the competition! Whether you’re running a local mom-and-pop coffee shop or a multi-location insurance agency, keeping up with the latest trends in SEO is essential to long-term growth and success. And now with the latest advancements in artificial intelligence (AI) search and Instagram’s integration in search engine result pages (SERPs), it’s more important than ever to apply the latest SEO best practices to your
Interview with an Agent: Peyton Pettus
A lot has changed with insurance marketing since Georgia-based agent Peyton Pettus entered the agency world 30 years ago — but one thing has stayed consistent: the need to adapt. Peyton has seen it all, from the days of cold calls and direct mail to today’s competitive digital landscape. Now, he’s one of the nation’s Top-10 agents and leveraging tools like Melon Max live transfer calls and prioritizing smart hiring
Meet Melon Local’s Social Media Team
At Melon Local, we believe that every client has a unique story to tell on social media, whether through lifestyle snapshots, educational posts or simple day-in-the-life moments. Of course, none of this happens by accident. It takes a village — or rather, a team — and at the center of that village is someone making sure every piece of content reflects purpose and personality. Now’s your chance to meet the
Melon Spotlight: Cassidy Fehr
From rolling out the green carpet as a CSM to now building stronger connections behind the scenes in her hybrid role as an Administrative Operations Specialist, Cass has built a reputation for “ex-seeding” expectations. She brings structure, organization, positivity and heart to everything she does, from coordinating smooth systems to adding a thoughtful touch to team events and client gifts. Cass tackles every task with calm confidence and a commitment
How to Prepare Your Business for Instagram’s SEO Update
As of July 10, Instagram is now allowing search engines like Google and Bing to index public content from professional accounts. Essentially, this means the content you share — whether it’s photos, carousels or Reels — from eligible accounts can now appear in search engine results pages (SERPs) — even for users who aren’t logged into Instagram. Not only is this a major shift for a social platform that’s traditionally
How Google’s AI Overviews Are Affecting SEO
Artificial intelligence (AI) isn’t just changing how businesses create content — it’s changing how their customers find them. Depending on the search, Google may now present an AI Overview at the top of your organic results — and sometimes above or below paid ads. This new feature provides AI-generated summaries based on your search results. Here’s what your business should know about Google’s ongoing AI rollout and how to set
Melon Spotlight: Matt McCracken
This time, we’re flipping the script. Meet Matt McCracken — Melon Local’s Director of Marketing and the usual mastermind behind the spotlight videos. Matt began his journey at Melon as a Client Success Manager, where he quickly developed a passion for solving client pain points. With a background in photography and videography, he soon stepped behind the lens to craft engaging content that hit home with our audience. Since joining
Understanding How Google Local Service Ads Work
Chances are, you’ve probably noticed these at the top of your search results — those clean, professional-looking boxes showing nearby service providers with a shiny green Google Guaranteed checkmark. Let’s talk about Google Local Service Ads (LSAs), which are a type of paid ad designed to help local service providers connect with customers in their area. Unlike your traditional Google Ads, which charge per click, LSAs operate instead on a