The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re
Interview with an Agent: Greg Bratcher
Originally born and raised in New Mexico, Greg Bratcher eventually made his way out to Texas and began his insurance career working in claims in 1987. Honing his passion for customer service and helping people realize their dreams and goals, Greg opened his own insurance agency in San Angelo, TX in 2006. Since opening his agency, he’s qualified for the prestigious Million Dollar Round Table and has enjoyed being able
How to Create the Perfect Insurance Marketing Plan
As an insurance agent, it’s essential for you to create a detailed marketing plan every year to help you keep your business on track and realize your goals. A detailed insurance marketing plan can make a difference in your annual ROI and may lead to new opportunities you never considered. Although no two agencies are the same, we’ve come up with five useful strategies for developing a new marketing plan!
Make People Fall in Love With Your Insurance Agency
As an insurance agent, part of your job is to win the hearts of your customers. Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies. Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently keep the individuals, families and businesses you serve top-of-mind. Let’s go over some insurance marketing
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the
Latest Blog Posts
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and what you can do to help your business get found! First, What Does “Best” Actually Mean? Let’s say someone asked
Melon Spotlight: Ashley Errisson
Ashley Errisson knows every agency has different needs, and she’s here to help find the right fit at Melon Local. From checking in with our clients to helping them choose the right marketing package, Ashley keeps communication and follow-through at the heart of what she does. We caught up with Ashley to talk about how she supports clients, what makes the Melon Local experience so adaptable and how she enjoys
Melon Local Celebrates 7 Years
Seven years, countless conversations, and a Patch that keeps growing! This November, Melon Local celebrates seven years of helping businesses get noticed, connect with customers and take their next step toward growth. Along the way, we’ve welcomed new Melons, built new ways to support our clients and made plenty of memories worth celebrating. But to appreciate how far we’ve come, let’s rewind a little. Where Our Roots Took Hold Melon
7 Digital Marketing Mistakes That Can Haunt Your Business
Candy, costume parties and spooky decorations are all part of October’s fun. But digital marketing mistakes? Those can haunt your business year-round, quietly draining your budget and making it harder for customers to find you. At Melon Local, we want you to know where your marketing dollars are going and what they’re doing for your business. Let’s take a look at seven digital marketing mistakes that can quietly hold your
Is Your Digital Marketing Strategy Keeping Up with the Times?
Maybe you’re actively running Google ads. Maybe your business still appears in search. Maybe social posts are still going out. Your website may still bring in traffic. But just because your business is doing all these things doesn’t mean your marketing is keeping up with the times. The way your customers find, research and choose local businesses continues to change as search results evolve, competition shifts and new AI platforms
Melon Local Named Best Overall Company at BizX 2026 Tampa Bay
Another year, another big win for the Melon Patch! We’re proud to announce that Melon Local was named Best Overall Company at BizX 2026 Tampa Bay, hosted by ActionCOACH. The recognition comes nearly a year after Melon Local earned Best Service-Based Business Over 10 Employees at BizX North America 2025, making this year’s honor an especially meaningful win for our entire team. From continuing to grow our team and services
4 Melon Local Perspectives on brightonSEO & HeroConf
Unless you live under a rock, you know AI is changing everything in the digital marketing space. But when we sent several of our team members to brightonSEO & HeroConf San Diego, it wasn’t just another convention filled with the typical cliche talking points about how AI is changing everything. Instead, our team walked away with real, in-depth strategies and started planning how we can improve everything from how our
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an