The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught