The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
20 Ways to Use LinkedIn in Your Insurance Marketing Strategy
LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing strategy. LinkedIn has over 850 million users and 58 million companies listed on its site, making it a great way to connect with potential customers and business partners. Check out our 20 marketing tips on how to effectively use LinkedIn as an insurance agent! 1. Build Your Brand As an
Interview with an Agent: Chris Ferraro Jr.
The Ferraro name is well known in the insurance world, with over 19 family members working as agents across the country. Following in the footsteps of his grandfather, Chris Ferraro Jr. is seeking to make a name for himself as a third-generation insurance agent in San Clemente, CA. Originally starting as a team member for his dad’s office in Mission Viejo, Chris fell in love with the industry before opening
The Power of Positivity at Melon Local
From earning our Google Premier Partner status in early 2022 to increasing the number of our clients from 200 to 1,500 over a two-year period, we owe the majority of our success to creating a positive environment inside and outside our office! “Our culture is what has set Melon Local apart during and after the Covid remote work era,” says our CEO Whitney Green. “I have always been passionate about
Utilizing Your Google Business Profile as an Insurance Agent
Having a fully optimized Google Business Profile (GBP) is one of the most important things you can do as part of your insurance marketing strategy. There’s no reason not to have a GBP, considering Google is the most visited website and search engine in the world, and it’s free to create. Think of your profile as a Yellow Pages listing that features everything people need to know about your business,
Interview with an Agent: Dennis Holland
Before becoming an insurance agent, Dennis Holland had a rewarding 10-year career in credit lending. However, when the owners decided to shut things down, Dennis found a new career working for a friend and insurance agent in Alpharetta, GA. Three years later, he was given the opportunity to take over a retiring agent’s office in nearby Cumming, GA. Since opening his agency on June 1, 2021, Dennis has been able
Search Ads Versus Display Ads in Insurance Advertising
When it comes to incorporating online ads in your insurance advertising campaigns, having the right display and search ads can make a difference in growing your agency. While both of these ad formats should be utilized by your agency, they each have specific advantages for different types of campaigns. You can also waste a decent chunk of your advertising budget if you’re not using the right ad types for your
20 Ways to Use Instagram in Your Insurance Marketing Strategy
With over 1 billion users across the globe, Instagram is one of the most popular social media networks in the world and one of the best social media platforms to implement your insurance marketing strategy. Besides being a popular outlet for sharing video and photo content, it’s one of the biggest platforms for digital marketing, with over an outstanding 25 million active business accounts. If that’s not convincing enough for
Interview with an Agent: Dave Christy
Washington insurance agent Dave Christy is a “numbers guy” at heart. Originally from Columbus, OH, Dave moved to Washington during high school and graduated from Washington State University with a focus in Math and Communications. After graduation, he put his skills to the test as a stockbroker for several years before becoming a licensed insurance agent in 1994. Following the success of his first agency in Spokane Valley, WA, he
4 Do’s and Don’ts of Using Insurance Keywords
Using the right insurance marketing keywords can make a difference in how well your agency’s website ranks in search engines and can impact your leads. If you’re not familiar with what keywords are, think of them as GPS coordinates for your Search Engine Optimization or Organic Search Optimization campaigns that help people reach your content online. Having the right keywords can determine how popular your website is in search algorithms. Search
Latest Blog Posts
Melon Local Visits Google’s Headquarters
At Melon Local, we don’t just keep up with the latest in digital marketing — we go straight to the source. Several members of our Melon Patch, including CEO Whitney Green-Olson, recently had the incredible opportunity to visit Google’s headquarters in California for an exclusive learning experience with some of the brightest minds in digital advertising. As a Google Premier Partner, we’re proud to be recognized in the top three
5 Common Digital Marketing Scams to Avoid
If you’re involved in the digital marketing world, chances are you’ve heard it all. “Your listings are broken.” “We can get you to #1 on Google.” “We’ll wipe those 1-star reviews.” But how many of these bold claims are legit? Spoiler alert: not many. At Melon Local, we’ve seen quite a few of these and the damage they can cause firsthand. Let’s break down five of the most common scams
Melon Spotlight: Alisha Lucik
As one of our Directors of Business Development, Alisha is often the first Melon clients meet during a demo — and she makes a lasting impression. With a background in relationship-building and a talent for making people smile, she brings warmth, laughs and strategic insight to every conversation. We caught up with Alisha to talk about her passion for meaningful connections, what agents can expect on a demo and the
How to Build Your Business’s Social Media Presence
Standing out in a crowded market isn’t easy. But one of the best ways to establish trust, connect with your community and set yourself apart from competitors is through social media. It’s easy to overthink the process — worrying about how you’ll look, what you’ll say or whether your videos will be “good enough.” But remember, social media is all about making connections. Here are some tips to keep in
4 Must-Know Best Practices for Artificial Intelligence
Whether it’s ChatGPT or Gemini, businesses everywhere are jumping on the Artificial Intelligence (AI) bandwagon to streamline processes, enhance customer experiences and make smarter, data-driven decisions. But as AI chat technology evolves, so do the rules that govern it — especially when it comes to safety and responsibility. AI is clearly here to stay, but businesses must stay ahead of the game to ensure their use of AI remains ethical,
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make sure your profile is working its hardest for you. 1. Laying the Foundation A strong
Melon Local Celebrates International Women’s Day and Women’s History Month
At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential. As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being
Melon Spotlight: Kirsten Nguyen
As one of our Senior Directors of Client Success, Kirsten is committed to keeping her team ahead of the curve through dynamic collaboration. Her extensive expertise in SEO and her knack for infusing humor into everyday challenges have made her a standout leader to both our team and our clients. In a candid conversation, Kirsten shares her passion for investing in people, her approach to guiding the team through the
4 Easy Ways to Refresh Your Instagram Business Page
You’ve finally got your business on Instagram, but are you using it to its full potential? According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth. For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else. The good