Marketing Tips | Melon Local

Insurance Marketing Trends for 2023

The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the ...

Organic Search vs. Paid Search in Insurance Marketing

When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid ...

How to Address Google Business Profile Suspensions

While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an ...

20 Ways to Use LinkedIn in Your Insurance Marketing Strategy

LinkedIn is more than just an online resume — it can be a useful tool for diversifying your insurance marketing ...

Utilizing Your Google Business Profile as an Insurance Agent

Having a fully optimized Google Business Profile (GBP) is one of the most important things you can do as part ...

Search Ads Versus Display Ads in Insurance Advertising

When it comes to incorporating online ads in your insurance advertising campaigns, having the right display and search ads can ...

20 Ways to Use Instagram in Your Insurance Marketing Strategy

With over 1 billion users across the globe, Instagram is one of the most popular social media networks in the ...

4 Do’s and Don’ts of Using Insurance Keywords

Using the right insurance marketing keywords can make a difference in how well your agency’s website ranks in search engines and ...

6 Ways You Can Generate Reviews for Your Insurance Agency

As part of your insurance marketing strategy and online reputation management, generating and encouraging online reviews is essential. Online review ...