Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new […]
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the […]
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads […]
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common […]
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a […]
How to Generate Quality Leads: Digital Marketing for Insurance Agents
Ready to get more leads on the line? It’s time to cast a wider net. Many agents don’t have the luxury of leads being sent straight to their office (unless they’re a client of Melon Local, of course). With a mix of traditional and digital marketing for insurance agents, you can begin generating a higher […]
Does Your Agency Need Insurance Advertising?
![Yes — based on the work we've done for Melon Local, we've typically been: Alt Text: Writing a concise, descriptive explanation of what's actually shown in the image, focusing on accessibility first while naturally including relevant keywords when appropriate. Title Text: Using the associated blog title, video title, interview title, or content title in a clean, branded format, often something like: [Blog Title] | Melon Local Interview with [Name] | Melon Local [Topic] Video Thumbnail | Melon Local For example, the image currently selected shows: Alt Text Melon Local team member comparing Google Ads and Microsoft Ads to help businesses choose the right paid search platform Title Deciding Between Google and Microsoft Ads | Melon Local Which matches the approach we've been using — descriptive alt text for accessibility and a branded title tied to the content piece. If you're about to work through the July 2024 images in the Media Library, I can continue generating the alt text and title text in the same style we've been using. Alternative Text Melon of the Month spotlight featuring Stephan Penczek, Executive Assistant at Melon Local Title Melon Spotlight: Stephan Penczek | Melon Local Alternative Text Portrait of insurance agent Eva Hurley featured in Melon Local's "5 Things I Love About Melon Local" interview series Title 5 Things I Love About Melon Local – Feat. Eva Hurley | Melon Local Yes. Even though this is a graphic rather than a photo, it contains meaningful content ("Paid Search" vs. "Organic Search") and is used to support the blog topic, so it should have alt text. For this image, I'd use: Alternative Text Paid Search versus Organic Search comparison graphic illustrating how paid and organic marketing strategies work together Title How Organic Search and Paid Search Work Together | Melon Local This follows the pattern we've been using: Alt text describes the purpose of the image and what it conveys. Title matches the blog title rather than the image filename. For this Melon University workshop image featuring Jeff Burtis and Karen Michaels: Alternative Text Headshots of Jeff Burtis and Karen Michaels featured in Melon University workshop on systems and processes that drive agency success Title Melon University: Systems & Processes that Win with Jeff Burtis and Karen Michaels | Melon Local This follows the format we've been using for Melon University speaker graphics: descriptive alt text focused on the presenters and topic, with the title matching the workshop name. Alternative Text Melon Local team member highlighting the importance of choosing the right social media platform for insurance marketing success Title Using the Right Social Platform as an Insurance Agent | Melon Local This follows the same pattern we've been using: the alt text describes the image's purpose and subject, while the title matches the blog title exactly. Since this image is a solo speaker graphic for the Melon University workshop, I'd use: Alternative Text Headshot of Jeff Burtis, featured speaker in Melon University workshop on systems and processes that drive agency success Title Jeff Burtis | Melon University: Systems & Processes that Win | Melon Local This keeps it consistent with the speaker-specific images you've been uploading while tying it back to the workshop topic. You're right — I shouldn't have said it was a solo speaker graphic. Looking at the image, it clearly contains both Jeff Burtis and Karen Burtis, even though the file name is "Burtis.webp." I assumed the file corresponded to the previous image you showed, but the screenshot shows a two-person graphic. For this image, I'd use: Alternative Text Headshots of Jeff Burtis and Karen Burtis featured in Melon University workshop on systems and processes that drive agency success Title Melon University: Systems & Processes that Win with Jeff Burtis and Karen Burtis | Melon Local Good catch. Going forward I'll base the alt text on the actual image shown in the screenshot rather than the file name. I'd make it a little more descriptive and consistent with the approach we've been using for Melon Spotlight graphics: Alternative Text Melon of the Month spotlight featuring Cara Kornegay, Client Success Manager at Melon Local Title Melon Spotlight: Cara Kornegay | Melon Local This is stronger than "Melon of the Month: Cara Kornegay" because it describes who she is and her role, which is more useful for accessibility and SEO while matching the format we've been using for other Melon Spotlight images. Alternative Text Melon Local team member sharing organic search optimization best practices and common SEO mistakes to avoid Title 4 Do's and Don'ts of Organic Search Optimization | Melon Local This follows the format we've been using for blog graphics: descriptive alt text focused on the topic and title text that matches the blog title exactly. For this Melon Minute thumbnail: Alternative Text Matt McCracken explains Google Local Map Pack ranking factors in a Melon Minute marketing video Title Ranking Factors on Google's Local Map Pack | Melon Local Since it's attached to the blog "Ranking Factors on Google's Local Map Pack", I'd use the blog title for the Title field and describe the video thumbnail in the alt text. This matches the style we've been using for other Melon Minute and blog-related graphics. For this Interview with an Agent: Amy Davis graphic: Alternative Text Portrait of insurance agent Amy Davis featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Amy Davis | Melon Local This matches the format we've been using for the other Interview with an Agent graphics and keeps the title aligned with the article title. For this 5 Things I Love About Melon Local – Feat. Nick Mongeau graphic: Alternative Text Portrait of insurance agent Nick Mongeau featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Nick Mongeau | Melon Local This matches the format we've been using for the Eva Hurley and other agent feature graphics. For the blog "Photo Best Practices for Google Business Profile": Alternative Text Person taking a team photo with a smartphone to demonstrate Google Business Profile photo best practices Title Photo Best Practices for Google Business Profile | Melon Local This keeps the alt text focused on what is actually happening in the image while aligning the title with the blog title, which is the pattern we've been using throughout these April 2024 uploads. For the "Melon Local's CEO Named a Vegas Inc 2024 40 Under 40 Honoree" image: Alternative Text Whitney Vencill celebrates being named a Vegas Inc. 2024 40 Under 40 honoree alongside fellow award recipients Title Melon Local's CEO Named a Vegas Inc. 2024 40 Under 40 Honoree | Melon Local This keeps the alt text descriptive of the actual image while tying the title directly to the blog/article title. For the blog "How Melon Local Leverages Artificial Intelligence": Alternative Text Melon Local team member using artificial intelligence and marketing software dashboards to analyze digital marketing performance Title How Melon Local Leverages Artificial Intelligence | Melon Local The image itself shows a team member viewing multiple analytics and software dashboards, so I'd focus the alt text on AI-assisted marketing analysis rather than simply saying "computer screen" or "artificial intelligence graphic." For the blog 10 Strategies for Higher Performing Google Ads: Alternative Text Melon Local paid search specialist working on Google Ads campaign optimization and performance strategy Title 10 Strategies for Higher Performing Google Ads | Melon Local This follows the pattern we've been using for employee-at-desk blog images: describe the subject and activity in the alt text, then use the exact blog title for the title field. For the blog Gemini vs. ChatGPT: Which AI Program is Better?: Alternative Text Melon Local team member wearing a virtual reality headset in a graphic comparing Gemini and ChatGPT artificial intelligence platforms Title Gemini vs. ChatGPT: Which AI Program is Better? | Melon Local The image is clearly a comparison graphic, so the alt text should describe both the subject (the team member) and the purpose of the image (comparing Gemini and ChatGPT). The title should match the blog title, consistent with the approach we've been using. For the blog 6 Ways to Leverage Community Involvement for Backlinks: Alternative Text Community event attendee wearing a Melon Local jersey, representing local engagement and community involvement for building backlinks Title 6 Ways to Leverage Community Involvement for Backlinks | Melon Local The image is tied directly to community involvement, so the alt text should describe the actual scene while connecting it to the article's topic. The title should match the blog title, consistent with the format you've been using. Probably not. This is an SVG icon asset (local-paid.svg) showing a laptop with a location pin. It's not a blog image, team photo, infographic, or content image. It's likely being used as a decorative/service icon somewhere on the site. For decorative icons like this: Alternative Text: Leave blank ("") Title: Optional — I'd leave it blank unless the icon appears in a context where the title is displayed to users. The current alt text of "lead leaks" is actually less helpful than leaving it empty because it doesn't describe the icon and could be read by screen readers out of context. If this icon is being used as a clickable service icon for a specific service called "Local Paid," then I'd use: Alternative Text: Local paid advertising service Title: Local Paid But if it's purely decorative alongside visible text that already says "Local Paid," the best accessibility practice is to leave the alt text blank. For this Interview with an Agent: Michael Popwell graphic: Alternative Text Portrait of insurance agent Michael Popwell featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Michael Popwell | Melon Local I'd replace the current alt text ("Interview with Michael Popwell") since it simply repeats the graphic text. The revised version better describes the image and follows the format we've been using for the other Interview with an Agent features. For this blog image: Alternative Text Melon Local team member discussing digital marketing analytics and campaign performance during a strategy meeting Title Understanding Marketing Analytics for Better Business Decisions | Melon Local If you tell me the exact blog title shown on the attachment page, I can make the Title field match it exactly, which is the convention we've been following throughout these uploads. For the blog "Inc. Ranks Melon Local at No. 5 in Rocky Mountain Regionals": Alternative Text Inc. Regionals Rocky Mountain 2024 graphic recognizing Melon Local's ranking among the region's fastest-growing companies Title Inc. Ranks Melon Local at No. 5 in Rocky Mountain Regionals | Melon Local I'd replace the current alt text. The existing version just lists keywords, while this version explains the purpose of the graphic and provides better accessibility context. For this 5 Things I Love About Melon Local – Feat. Joey Eades graphic: Alternative Text Portrait of insurance agent Joey Eades featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Joey Eades | Melon Local I'd replace the current alt text ("5 Things I Love About Melon Local from Joey Eades") since it repeats the title rather than describing the image. This version stays consistent with the Eva Hurley and Nick Mongeau graphics you've already updated. For this Fireside Chat 2023 image featuring Whitney Green-Olson: Alternative Text Whitney Green-Olson, CEO of Melon Local, speaking during the Fireside Chat 2023 video series Title Fireside Chat 2023 with Whitney Green-Olson | Melon Local Since this is a branded video thumbnail rather than a blog graphic, the alt text should identify Whitney and the content type, while the title should reflect the video series name. For the blog Why You Shouldn't Google Your Own Business: Alternative Text Matt McCracken explains why searching for your own business on Google can negatively impact search performance and analytics data Title Why You Shouldn't Google Your Own Business | Melon Local Since this is a video thumbnail with Matt speaking on the topic, the alt text should describe both the speaker and the message shown on screen ("Searching your business can harm your search results"), while the title should match the blog title exactly. The main typo I see is in the file name: large-INterview-1.webp → should be large-Interview-1.webp The "N" in "INterview" is incorrectly capitalized. I don't see any typos in the graphic itself: "Interview with an Agent" "Josh Ellis" are both spelled correctly. For consistency with your other uploads, I'd use: Alternative Text Portrait of insurance agent Josh Ellis featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Josh Ellis | Melon Local For the blog Insurance Marketing Trends for 2024: Alternative Text Melon Local team member highlighting key insurance marketing trends and strategies for 2024 Title Insurance Marketing Trends for 2024 | Melon Local This follows the format we've been using for these trend and strategy blog graphics: describe the person and topic in the alt text, then use the exact blog title for the title field. For the blog What Does It Mean to Be a Melon? Pt. 2: Alternative Text Melon Local team members posing together in the office as part of the company culture series, What Does It Mean to Be a Melon? Pt. 2 Title What Does It Mean to Be a Melon? Pt. 2 | Melon Local Since this is a culture-focused blog graphic featuring multiple team members, the alt text should describe the people and context rather than simply repeating the title text shown in the image. For the blog 5 Benefits of Choosing Melon Local for Social Media: Alternative Text Melon Local social media specialist discussing social media marketing strategies for insurance agents Title 5 Benefits of Choosing Melon Local for Social Media | Melon Local The image shows a team member presenting on social media ("Are you ready to get social?"), so I'd keep the alt text focused on the person and the social media marketing topic rather than repeating the text shown in the graphic. For the blog Your 2024 Insurance Agency Checklist: Alternative Text Melon Local team member sharing 10 tips to help insurance agencies start the new year with clear goals and a marketing checklist Title Your 2024 Insurance Agency Checklist | Melon Local This keeps the alt text focused on the actual graphic and its purpose while using the exact blog title for the Title field, which is the convention we've been following. For this 5 Things I Love About Melon Local: Feat. Mansour Hasan graphic: Alternative Text Portrait of insurance agent Mansour Hasan featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Mansour Hasan | Melon Local This matches the format we've been using for the other 5 Things I Love About Melon Local features (Eva Hurley, Nick Mongeau, Joey Eades, etc.) and keeps the series consistent across the site. For this What Does It Mean to Be a Melon? image: Alternative Text Melon Local team member sharing what it means to be part of the Melon Local team and company culture Title What Does It Mean to Be a Melon? | Melon Local Since this appears to be one of the individual graphics from the culture blog series, the alt text should focus on the person and the company culture theme rather than simply repeating the text shown in the image. The title should match the blog title, consistent with the approach we've been using throughout these uploads. For this Interview with an Agent: Steve Basler graphic: Alternative Text Portrait of insurance agent Steve Basler featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Steve Basler | Melon Local This keeps it consistent with the Michael Popwell, Josh Ellis, and Amy Davis interview graphics you've already updated. For the blog 7 Strategies for Improving Customer Retention as an Insurance Agent: Alternative Text Insurance agent reaching out for a handshake to represent building strong customer relationships and improving client retention Title 7 Strategies for Improving Customer Retention as an Insurance Agent | Melon Local This alt text reflects the actual visual (the handshake gesture and "Create Relationships" messaging) while tying it naturally to the blog's focus on customer retention. For the blog What Does Exclusivity Mean in Insurance Marketing?: Alternative Text Matt McCracken explains exclusivity in insurance marketing and the differences between exclusive and shared lead strategies Title What Does Exclusivity Mean in Insurance Marketing? | Melon Local Since this is a video thumbnail featuring Matt with the word "Exclusivity?" prominently displayed, the alt text should describe the speaker and topic rather than simply repeating the text shown on the image. The title should match the blog title, consistent with the format you've been using. For this Interview with an Agent: Roy Hooker IV graphic: Alternative Text Portrait of insurance agent Roy Hooker IV featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Roy Hooker IV | Melon Local This matches the format we've been using for the other Interview with an Agent graphics (Steve Basler, Michael Popwell, Josh Ellis, Amy Davis, etc.) and keeps the series consistent throughout the site. For this blog image, following the format we've been using: Alternative Text Melon Local team member discussing customer service strategies and relationship-building techniques for insurance agents Title 7 Strategies for Improving Customer Retention as an Insurance Agent | Melon Local Since the image focuses on creating relationships ("That Last") and features a team member extending a handshake, the alt text should describe the relationship-building theme rather than simply stating what's visible. The title should match the blog title exactly. For the blog 5 Paid Search Red Flags to Watch Out For: Alternative Text Melon Local paid search specialist highlighting five warning signs that may indicate problems with a paid search marketing campaign Title 5 Paid Search Red Flags to Watch Out For | Melon Local This follows the style we've been using: descriptive alt text that explains the image's purpose and exact blog title in the Title field. For this 5 Things I Love About Melon Local – Feat. Sean Morton graphic: Alternative Text Portrait of insurance agent Sean Morton featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Sean Morton | Melon Local This matches the format we've been using for the other entries in the series (Eva Hurley, Nick Mongeau, Joey Eades and Mansour Hasan). For the blog 10 Video-Making Strategies for Insurance Agents: Alternative Text Melon Local team members collaborating on video production and content creation for insurance marketing Title 10 Video-Making Strategies for Insurance Agents | Melon Local This image is a team collaboration shot tied to video creation, so the alt text should focus on the people creating video content rather than simply describing them sitting at a table. The title should match the blog title exactly. For the blog Melon Minute: Rank Higher for Auto Insurance on Google: Alternative Text Matt McCracken shares SEO strategies to help auto insurance agencies rank higher in Google search results Title Melon Minute: Rank Higher for Auto Insurance on Google | Melon Local This follows the style we've been using for Melon Minute thumbnails: identify the speaker, explain the topic and use the exact blog/video title for the Title field. For the blog Facebook Advertising Strategies for Insurance Agents: Alternative Text Melon Local team members collaborating on Facebook advertising strategies and campaign planning for insurance agents Title Facebook Advertising Strategies for Insurance Agents | Melon Local This follows the pattern we've been using for team collaboration blog graphics: describe the people and activity in the image while using the exact blog title for the Title field. For this 5 Things I Love About Melon Local – Feat. Connie Fenner graphic: Alternative Text Portrait of insurance agent Connie Fenner featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Connie Fenner | Melon Local This matches the format we've been using for the other entries in the series (Sean Morton, Mansour Hasan, Joey Eades, Nick Mongeau and Eva Hurley). For the blog Threads by Instagram for Insurance Agents: Alternative Text Melon Local team member holding a smartphone and discussing how insurance agents can use Instagram Threads to connect with their audience Title Threads by Instagram for Insurance Agents | Melon Local This follows the format we've been using: describe the person and topic in the image for accessibility, then use the exact blog title for the Title field. For the blog 5 Ways to Use Reviews to Increase Your Insurance Agency's Visibility: Alternative Text Melon Local team members reviewing customer feedback and online reviews to help improve an insurance agency's visibility Title 5 Ways to Use Reviews to Increase Your Insurance Agency's Visibility | Melon Local This keeps the alt text focused on the purpose of the image rather than just describing people pointing at a screen, while matching the blog topic and the style we've been using throughout these uploads. For this 5 Things I Love About Melon Local – Feat. Ava Stewart graphic: Alternative Text Portrait of insurance agent Ava Stewart featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Ava Stewart | Melon Local I'd definitely replace the current alt text ("Dark green background with image of attractive woman..."). It isn't accessibility-friendly and doesn't identify Ava or the purpose of the image. This version matches the format we've been using for Sean Morton, Connie Fenner, Mansour Hasan, Joey Eades, Nick Mongeau and Eva Hurley. For the blog California's Insurance Market – What's Really Going On?: Alternative Text Illustration highlighting California on a map of the western United States to represent changes and challenges in California's insurance market Title California's Insurance Market – What's Really Going On? | Melon Local I'd replace the current alt text. While "Illustrated image of the western United States with the state of California highlighted" is accurate, it doesn't explain the purpose of the image in relation to the article. The revised version follows the style we've been using for blog graphics by connecting the visual to the topic of the post. For the blog Smart Business Partnerships for Insurance Agents: Alternative Text Two business professionals shaking hands to represent strategic partnerships and networking opportunities for insurance agents Title Smart Business Partnerships for Insurance Agents | Melon Local This fits the style we've been using for blog images: describe the actual scene and its purpose in the alt text, then use the exact blog title for the title field. For this 5 Things I Love About Melon Local – Feat. Meredith Baldridge graphic: Alternative Text Portrait of insurance agent Meredith Baldridge featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Meredith Baldridge | Melon Local This matches the format we've been using for the other entries in the series, including Ava Stewart, Connie Fenner, Sean Morton, Mansour Hasan, Joey Eades, Nick Mongeau and Eva Hurley. For the blog Melon Local Supports Mental Health Awareness Month: Alternative Text Melon Local team members participating in activities that support employee wellness and mental health awareness Title Melon Local Supports Mental Health Awareness Month | Melon Local This fits the style we've been using for company culture and community-focused posts: describe the people and purpose of the image in the alt text, then use the exact blog title for the Title field. For the blog Melon Local Named a Nevada Top Workplaces 2023 Winner: Alternative Text Melon Local team members celebrating the company's recognition as a 2023 Nevada Top Workplaces award winner Title Melon Local Named a Nevada Top Workplaces 2023 Winner | Melon Local This follows the style we've been using for award and company achievement posts: describe the people and accomplishment in the image for accessibility, then use the exact blog title for the Title field. For the blog 5 Remarketing Strategies for Insurance Agents: Alternative Text Melon Local team members discussing remarketing strategies to help insurance agents reconnect with previous website visitors and leads Title 5 Remarketing Strategies for Insurance Agents | Melon Local This follows the format we've been using throughout these uploads: describe the people and marketing topic in the image for the alt text, then use the exact blog title for the title field. For this conference photo: Alternative Text Whitney Green-Olson, CEO of Melon Local, speaking on stage during the AHA conference Title Whitney Green-Olson Speaking at AHA Conference | Melon Local Since this is an event photo rather than a blog graphic, the alt text should identify Whitney, her role and what she's doing in the image. The title should clearly reflect the event and speaker. For this 5 Things I Love About Melon Local – Feat. Kirk Baker graphic: Alternative Text Portrait of insurance agent Kirk Baker featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Kirk Baker | Melon Local This matches the format we've been using for the other entries in the series, including Meredith Baldridge, Ava Stewart, Connie Fenner, Sean Morton, Mansour Hasan, Joey Eades, Nick Mongeau and Eva Hurley. For the blog 6 Ways To Set Your Agency Apart from Insurtechs: Alternative Text Melon Local team members discussing strategies insurance agencies can use to stand out from insurtech competitors Title 6 Ways To Set Your Agency Apart from Insurtechs | Melon Local This follows the pattern we've been using: the alt text describes the people and the purpose of the image, while the title matches the exact blog title. For this Interview with an Agent: Tim Maudsley graphic: Alternative Text Portrait of insurance agent Tim Maudsley featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Tim Maudsley | Melon Local This keeps it consistent with the other Interview with an Agent graphics you've updated for Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. For this Interview with an Agent: Greg Bratcher graphic: Alternative Text Portrait of insurance agent Greg Bratcher featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Greg Bratcher | Melon Local This keeps it consistent with the other Interview with an Agent graphics you've updated for Tim Maudsley, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. Yes, I would add alt text for this one. Unlike a decorative stock image, this image is the featured image for the blog "How ChatGPT Will Impact the Insurance World" and it conveys a meaningful concept (AI and humans working together). The handshake between a robotic hand and a human hand is directly related to the article topic. Alternative Text Human and robotic hands shaking to represent the growing impact of artificial intelligence on the insurance industry Title How ChatGPT Will Impact the Insurance World | Melon Local This follows the approach we've been using: Alt text describes the image and its relevance to the article. Title matches the blog title rather than the file name (large-Ai Blog). For the blog Your Guide for Writing Agent Bios: Alternative Text Insurance agent writing a professional biography on a laptop to improve their online presence and personal brand Title Your Guide for Writing Agent Bios | Melon Local This follows the style we've been using for blog graphics: describe the person and activity shown in the image while tying it naturally to the article topic, then use the exact blog title for the Title field. For the blog How to Create the Perfect Insurance Marketing Plan: Alternative Text Insurance agent writing notes and planning marketing strategies for a successful insurance marketing plan Title How to Create the Perfect Insurance Marketing Plan | Melon Local This fits the style we've been using for blog images: describe the person and activity shown in the image while tying it naturally to the article topic, then use the exact blog title for the Title field. I can't give an exact number from the screen you're on, but I can make a pretty good estimate. The Melon Local blog archive currently shows 24 pages of posts ("1 2 3 ... 24"). Most WordPress blog archives display 10 posts per page by default. If that's the case, Melon Local would have roughly: 24 pages × 10 posts = ~240 blog posts Since February 2022 specifically, the number would be lower because the archive goes back before then (I found posts from 2020). Based on the publishing cadence I've seen while helping you with these images, my estimate would be: ~180–220 blog posts published since February 2022 If you want the exact number, I can help you pull it from WordPress. The fastest way would be to go to Posts → All Posts and look at the total count, or filter by date starting in February 2022. No, I would avoid calling him an insurance agent if the image itself doesn't actually show an insurance agent or if you don't know who the person is. For alt text, accessibility is more important than tying every detail to the blog topic. The goal is to describe what's in the image, not infer the person's profession. Instead of: Insurance agent writing notes and planning marketing strategies for a successful insurance marketing plan I'd use something like: Professional writing notes and planning marketing strategies in a notebook or Business professional taking notes while developing a marketing strategy Those are accurate to the image regardless of who the model is. The title can still be: How to Create the Perfect Insurance Marketing Plan | Melon Local For stock photos, I generally recommend: Real Melon employee/agent featured → name them or identify their role. Known interview subject → identify them. Stock photo/model → describe what they're doing, not who they are professionally unless it's obvious from the image. In practice, probably very few people would ever notice. The bigger issue isn't that someone will call you out for saying "insurance agent" when it's a stock model. It's more about good accessibility and content hygiene. If a screen reader reads: "Insurance agent writing notes and planning marketing strategies..." but the image is just a generic stock photo of a guy with a notebook, the alt text is technically inaccurate. For SEO, Google isn't likely to penalize you for it. For users, almost nobody will care. If you were trying to process 200+ blog images quickly, I wouldn't lose sleep over a handful that say "insurance agent" instead of "business professional." That said, since you're already updating these images, I'd lean toward the more accurate version because it's just as easy: Business professional taking notes while developing a marketing strategy or Business professional planning a marketing strategy in a notebook My rule of thumb: Real agent featured → call them an insurance agent. Interview graphic featuring a specific agent → call them an insurance agent. Stock photo → describe what they're doing, not who they are. Will anyone know? Probably not. Is the more accurate version slightly better? Yes. Is it worth spending extra time obsessing over? No. For the blog Make People Fall in Love With Your Insurance Agency: Alternative Text Woman smiling while talking on a smartphone, representing positive customer relationships and communication with an insurance agency Title Make People Fall in Love With Your Insurance Agency | Melon Local Since this is a stock image, I'd avoid calling her an insurance agent. The alt text describes what's actually happening in the image while connecting it to the blog's theme of building stronger customer relationships. From the media items visible in January 2023: Chad Stalvey (5 Things I Love About Melon Local) Alternative Text Portrait of insurance agent Chad Stalvey featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Chad Stalvey | Melon Local Marketing Tips Alternative Text Business professional reviewing marketing strategies and planning tactics to help insurance agencies grow Title Marketing Tips for Insurance Agents | Melon Local Whitney (If this is the Whitney Green-Olson feature image and not a stock image) Alternative Text Whitney Green-Olson, CEO of Melon Local, sharing marketing insights for insurance agents Title Whitney Green-Olson | Melon Local Chasidy Murphy (5 Things I Love About Melon Local) Alternative Text Portrait of insurance agent Chasidy Murphy featured in Melon Local's 5 Things I Love About Melon Local interview series Title 5 Things I Love About Melon Local – Feat. Chasidy Murphy | Melon Local I can give more precise titles for the Marketing Tips and Whitney images if you click into those attachments and show the blog title they're attached to, like you've been doing for the others. You're right. Looking at the screenshot, "large-Whitney.webp" is just the file name in the media library list. We shouldn't assume it's Whitney Green-Olson without opening the image. For the Marketing Trends image that's currently open, the correct text would be: Alternative Text Business professional reviewing 2023 insurance marketing trends and emerging industry opportunities Title Insurance Marketing Trends for 2023 | Melon Local And for the separate large-Whitney.webp image, I'd want to see the actual image (or at least the attached blog title) before writing alt text. We've been pretty careful about not naming people unless we know who they are, and a filename alone isn't enough to identify the person. Since we can see the actual image and the post it's attached to (Highlights from Melon Local's Third Year in Business), I'd update it to: Alternative Text Whitney Green-Olson reflects on Melon Local's third year in business during a year-in-review recap Title A Year in Review with Whitney Green-Olson | Melon Local This is more descriptive than simply repeating the graphic text and follows the style we've been using for Whitney's blog and video feature graphics. For this Interview with an Agent graphic: Alternative Text Portrait of insurance agent Chasidy Murphy featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Chasidy Murphy | Melon Local This matches the format we've been using for the other Interview with an Agent features (Tim Maudsley, Greg Bratcher, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis). For the blog Google Maps to Embrace New "Neighborhood Vibe" Feature: Alternative Text Woman using a smartphone with a Google Maps location pin, representing Google Maps' new Neighborhood Vibe feature Title Google Maps to Embrace New "Neighborhood Vibe" Feature | Melon Local Since this is a stock image tied directly to a Google Maps update, the alt text should describe the person using Google Maps and connect it to the Neighborhood Vibe feature rather than just saying "woman holding a phone." For this blog graphic: Alternative Text Professional using a laptop and digital marketing tools to manage social media and online marketing efforts Title Social Media Marketing for Insurance Agents | Melon Local If the attached blog title is something more specific than Social Media Marketing for Insurance Agents, use the exact blog title in the Title field. For stock-style marketing graphics like this, we've generally been keeping the alt text focused on the activity shown rather than assuming a profession or repeating the headline text from the graphic. For the blog 15 Reasons Melon Local Can't Be Beat: Alternative Text Graphic highlighting 15 reasons insurance agents choose Melon Local for digital marketing services Title 15 Reasons Melon Local Can't Be Beat | Melon Local I'd replace the current alt text ("Top 15 Reasons We're The Best In The Biz") because it simply repeats the graphic text. The revised version explains the purpose of the image and follows the style we've been using for blog graphics throughout the archive. It depends on what the image is. Based on the pattern of images around October 2022, if this is another featured blog image (not a decorative icon, logo, or background texture), then yes, I'd add alt text. My rule of thumb for your cleanup project: Featured blog image → Yes, add alt text and title. Interview/agent graphic → Yes. Melon University/event graphic → Yes. Award/press graphic → Yes. Stock photo used as the featured image → Yes. Decorative SVG icon, background pattern, divider, logo-only asset → Usually no alt text (leave blank). I can't see the actual image from your last message, only the previous attachment details screen. If you send the image or attachment page like you've been doing, I can tell you whether I'd leave the alt text blank or provide the exact alt text and title. Since this is a supporting image inside the blog and not the featured image, I would still add alt text because the graphic contains meaningful text ("Why We're the Best in the Biz") and reinforces the article's message. I'd use: Alternative Text Graphic highlighting Melon Local's strengths and the reasons agents choose the company for digital marketing services Title Why We're the Best in the Biz | Melon Local If this image is purely decorative between sections and the surrounding text already communicates the same idea, you could leave the alt text blank. But for most blog content images like this, I'd lean toward keeping descriptive alt text. For the graphic shown in 20 Ways to Use LinkedIn in Your Insurance Marketing Strategy: Alternative Text Connected profile icons illustrating LinkedIn networking and professional relationship building for insurance marketing Title 20 Ways to Use LinkedIn in Your Insurance Marketing Strategy | Melon Local Since this is a supporting graphic, the alt text should describe the visual concept (networking and connections) rather than simply repeating the text displayed on the image. The title should match the blog title, consistent with the approach you've been using. For the blog How to Address Google Business Profile Suspensions: Alternative Text Frustrated business owner working on a laptop after experiencing a Google Business Profile suspension issue Title How to Address Google Business Profile Suspensions | Melon Local This keeps the alt text tied to the blog topic while accurately describing the stock image and follows the format we've been using throughout the archive. For Melon Local Interviews AHA President Joe Nguyen: Alternative Text Portrait of Joe Nguyen, President of the Asian Hustle Network Association (AHA), featured in a Melon Local interview Title Melon Local Interviews AHA President Joe Nguyen | Melon Local Since this is an interview feature similar to your agent interviews, the alt text should identify the person and context, while the title should match the article title. For the blog 20 Ways to Use LinkedIn in Your Insurance Marketing Strategy: Alternative Text Connected profile icons representing professional networking and relationship building on LinkedIn for insurance marketing Title 20 Ways to Use LinkedIn in Your Insurance Marketing Strategy | Melon Local Since this graphic is specifically about LinkedIn, the networking/profile connection imagery should be reflected in the alt text rather than simply repeating the words on the graphic. The title should match the blog title exactly. For this Interview with an Agent: Chris Ferraro Jr. graphic: Alternative Text Portrait of insurance agent Chris Ferraro Jr. featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Chris Ferraro Jr. | Melon Local This keeps it consistent with the other Interview with an Agent graphics you've updated for Greg Bratcher, Tim Maudsley, Chasidy Murphy, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. For the blog The Power of Positivity at Melon Local: Alternative Text Melon Local team members posing together in the office to celebrate company culture, teamwork and a positive workplace environment Title The Power of Positivity at Melon Local | Melon Local I'd definitely update the current alt text from "The team of Melon Local." This version provides more context about the image's purpose and aligns with the culture-focused theme of the article. For the blog Utilizing Your Google Business Profile as an Insurance Agent: Alternative Text Smartphone displaying the Google Business Profile app with tips for optimizing a Google Business Profile Title Utilizing Your Google Business Profile as an Insurance Agent | Melon Local Since this is a supporting graphic within the article, the alt text should describe the image and its purpose rather than simply repeating the text shown on the graphic. The title should match the blog title, consistent with the approach you've been using throughout the archive. For this Interview with an Agent: Dennis Holland graphic: Alternative Text Portrait of insurance agent Dennis Holland featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Dennis Holland | Melon Local One small thing I noticed: the file name appears to contain a typo: large-Dennis-Hoolland_Blog.webp → large-Dennis-Holland_Blog.webp The title and alt text should use Dennis Holland (one "o"), assuming that's the correct spelling from the article title. For the blog Search Ads Versus Display Ads in Insurance Advertising: Alternative Text Woman holding a laptop while comparing search advertising and display advertising strategies for insurance marketing Title Search Ads Versus Display Ads in Insurance Advertising | Melon Local Since this is a stock image used as the featured image, I'd describe the person and connect it to the blog topic rather than just saying "woman holding a laptop." This keeps it consistent with the other stock-photo blog images you've been updating. For the blog 20 Ways to Use Instagram in Your Insurance Marketing Strategy: Alternative Text Woman creating social media content with a smartphone and ring light for Instagram marketing Title 20 Ways to Use Instagram in Your Insurance Marketing Strategy | Melon Local Since this is a stock image supporting an Instagram-focused article, I'd describe the activity (content creation for social media) rather than the person's age or appearance. That's more useful for accessibility and aligns better with the blog topic. For this image attached to 20 Ways to Use Instagram in Your Insurance Marketing Strategy: Alternative Text Man holding a hashtag symbol to represent social media engagement and Instagram marketing strategies Title 20 Ways to Use Instagram in Your Insurance Marketing Strategy | Melon Local This is a good example of a supporting stock image where the alt text should describe the visual concept (hashtags, social media engagement, Instagram marketing) rather than the person's appearance or clothing. For this image attached to 20 Ways to Use Instagram in Your Insurance Marketing Strategy: Alternative Text Woman speaking through a megaphone while holding a smartphone, representing social media promotion and audience engagement on Instagram Title 20 Ways to Use Instagram in Your Insurance Marketing Strategy | Melon Local This is better than the stock-photo title/caption currently in WordPress because it ties the image to the blog topic while still accurately describing what's happening in the image. For this image attached to 20 Ways to Use Instagram in Your Insurance Marketing Strategy: Alternative Text Man holding an Instagram like icon to represent social media engagement and audience interaction on Instagram Title 20 Ways to Use Instagram in Your Insurance Marketing Strategy | Melon Local I'd update the current alt text from "Man holding Instagram heart icon." because it only describes the object. The revised version explains the purpose of the image in the context of the article while still accurately describing what's shown. For this Interview with an Agent: Dave Christy graphic: Alternative Text Portrait of insurance agent Dave Christy featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Dave Christy | Melon Local This keeps it consistent with the other Interview with an Agent graphics you've updated for Chris Ferraro Jr., Dennis Holland, Greg Bratcher, Tim Maudsley, Chasidy Murphy, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. For the blog 4 Do's and Don'ts of Using Insurance Keywords: Alternative Text Woman thoughtfully considering keyword strategies for improving insurance marketing and search visibility Title 4 Do's and Don'ts of Using Insurance Keywords | Melon Local I'd also update the current title field from: dos and donts of insurance keywords to: 4 Do's and Don'ts of Using Insurance Keywords | Melon Local to match the convention you've been using across the rest of the blog archive. For the blog 6 Ways You Can Generate Reviews for Your Insurance Agency: Alternative Text Customer using a smartphone to leave a five-star review for a business Title 6 Ways You Can Generate Reviews for Your Insurance Agency | Melon Local This is a good example of a stock image where the alt text should focus on the action taking place (leaving a review) since that's directly relevant to the article topic. For the blog How to Optimize Your Insurance Agency Website for Search Engines: Alternative Text Person using a tablet to perform a Google search, representing search engine optimization and online visibility Title How to Optimize Your Insurance Agency Website for Search Engines | Melon Local This image is a good SEO-related stock photo, so the alt text should describe the Google search activity and tie it to the concept of search engine optimization rather than simply saying "person using a tablet." For this Interview with an Agent: Kira Schnell-Harrison graphic: Alternative Text Portrait of insurance agent Kira Schnell-Harrison featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Kira Schnell-Harrison | Melon Local This matches the format we've been using for the other Interview with an Agent features, including Dave Christy, Chris Ferraro Jr., Dennis Holland, Greg Bratcher, Tim Maudsley, Chasidy Murphy, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. For the blog What is Organic Search Optimization?: Alternative Text Woman holding a magnifying glass and laptop to represent organic search optimization and SEO research Title What is Organic Search Optimization? | Melon Local I'd definitely update the current alt text from: A woman holding a magnifying glass and laptop. to the version above because it connects the image to the article topic while still accurately describing what's shown. The title should match the blog title rather than the file name large-OSO. For the blog 20 Ways to Use Facebook in Your Insurance Marketing Strategy: Alternative Text Woman reacting to Facebook notifications on a smartphone, representing audience engagement and social media interaction on Facebook Title 20 Ways to Use Facebook in Your Insurance Marketing Strategy | Melon Local This follows the same approach we've been using for the Instagram and LinkedIn supporting images: describe the actual action in the image while tying it to the social media marketing concept of the article. For this Interview with an Agent: Kevin Hayward graphic: Alternative Text Portrait of insurance agent Kevin Hayward featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Kevin Hayward | Melon Local This keeps it consistent with the other Interview with an Agent graphics you've updated for Kira Schnell-Harrison, Dave Christy, Chris Ferraro Jr., Dennis Holland, Greg Bratcher, Tim Maudsley, Chasidy Murphy, Steve Basler, Roy Hooker IV, Michael Popwell, Josh Ellis and Amy Davis. For the blog 7 Tips for Choosing an SEO-Friendly Domain Name: Alternative Text Business professional holding a computer keyboard to represent choosing an SEO-friendly domain name for a website Title 7 Tips for Choosing an SEO-Friendly Domain Name | Melon Local I'd definitely replace the current alt text: A man poses with keyboard. The revised version connects the image to the article topic while still accurately describing what's shown, which is the approach we've been using for these stock-photo blog images. For the Customer Appreciation supporting image in 7 Tips for Choosing an SEO-Friendly Domain Name: Alternative Text Smiling customer expressing appreciation for a positive business experience Title Customer Appreciation | Melon Local I'd replace the current alt text: A customer is expressing appreciation. with something a little more natural and descriptive. Since this is a supporting image and not the featured image, a simple description of the concept works best. For the blog Marketing Trends for Insurance Agents in 2022: Alternative Text Golden 2022 balloons held in the air to represent insurance marketing trends and planning for the new year Title Marketing Trends for Insurance Agents in 2022 | Melon Local Since this is a stock image used for a year-focused marketing trends article, I'd tie the alt text to the concept of planning and trends for 2022 rather than simply describing the balloons. The title should match the blog title, consistent with the approach you've been using. For the blog Melon Local Named a 2022 Google Premier Partner: Alternative Text Google Premier Partner graphic featuring the Google logo and Melon Local branding celebrating Melon Local's 2022 Premier Partner status Title Melon Local Named a 2022 Google Premier Partner | Melon Local I'd definitely replace: Melon is a Google Premier Partner blog image with the version above. It better describes the actual graphic and the achievement being announced, while matching the format you've been using throughout the blog archive. If this image is what I think it is from the screenshot context — the Melon Local logo (MelonLocal_4c.webp) — then yes, but keep it very simple. For logos, accessibility guidelines generally recommend identifying the logo, not describing its colors or design. Alternative Text Melon Local logo Title Melon Local Logo That's it. I would not leave it blank if it's the primary company logo on the site, because it serves an informational purpose (branding). I also wouldn't overcomplicate it with: "Green Melon Local logo with map pin icon" "Melon Local digital marketing agency logo" "Melon Local logo image" Just: Alt: Melon Local logo Title: Melon Local Logo That's actually one of the few images where the current alt text is already pretty much correct. If this is the generic "Interview with an Agent" header graphic shown in the screenshot (watermelon logo + "Interview with an Agent" text), then yes, I would add text because it's the featured image for the post. Since it's attached to Interview with an Agent: Jason Wade, I'd use: Alternative Text Interview with insurance agent Jason Wade featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Jason Wade | Melon Local I would not use alt text like: Interview with an Agent because that's just repeating the graphic text and doesn't tell a screen reader user what article the image is associated with. The alt text should reflect the purpose of the image in the context of the post. For the blog 4 Do's and Don'ts of Using Insurance Keywords (the image currently shown): Alternative Text Business professional thoughtfully planning keyword strategies to improve search visibility and insurance marketing results Title 4 Do's and Don'ts of Using Insurance Keywords | Melon Local I'd also replace the current stock-photo title: Young african amercian girl with hand on chin wearing grey suit with the blog title above, since you've been standardizing all of these images to match their associated articles. Correct. The average person is very unlikely to stumble across a page like: melonlocal.com/melon-8/ unless one of the following happens: They have the direct URL Someone shares it It appears in search results They guess it (very unlikely) It's linked somewhere on your site For example, if someone clicks the image and WordPress links to the attachment page instead of the image file or blog post. Search engines index it Google discovers it through your sitemap, internal links, or crawling. Then someone could find it by searching Google. For a site visitor browsing normally, they would almost never find it accidentally. WordPress attachment pages are one of those things that mostly exist behind the scenes. If you're concerned about these pages being publicly accessible, the bigger question isn't whether someone can guess the URL — it's whether: They're indexed in Google They're included in your sitemap Images are linking to attachment pages instead of parent posts Since you're using AIOSEO, I'd recommend checking: AIOSEO → Search Appearance → Media There should be a setting similar to: Redirect Attachment URLs to Attachment Itself or Redirect Attachment URLs to Parent Post If that's enabled, these thin attachment pages become much less of an SEO concern. For the specific page you're viewing, I'd classify the risk of a random person finding it as very low unless it's indexed by Google or linked somewhere on the site. Do all these images need alt text? No, not all of them. Looking at the November 2021 media library screenshots, there are really three categories: 1. Photos used in blogs, team pages, culture pages, event recaps, etc. Yes — add alt text. Examples: Team photos Office photos Event photos Whitney speaking Employee spotlights Dog photos if they're part of a post Example: Melon Local team members celebrating the company's first anniversary 2. Logos Yes — but keep it simple. Example: Melon Local logo No need for long descriptions. 3. Decorative site graphics / SVG design assets Looking at the attachment details panel, I can see files like: background-pattern.svg BM-background.svg main-image.svg main-image-part-2.svg main-image-part-4.svg These are likely decorative website assets. These usually should NOT have alt text. Instead: Alt text = blank ("") Title = optional Reason: Screen readers don't benefit from hearing: "Background image" "Background with stars" "Images middle" Those are decorative and create noise. For the specific image currently selected AdobeStock_185478822... Yes, that one should have alt text because it's a featured blog image. Your current version is good: Business professional thoughtfully planning keyword strategies to improve search visibility and insurance marketing results I would, however, clear out the stock caption: Young african amercian girl with hand on chin wearing grey suit on pink background It's just stock metadata, contains spelling errors, and doesn't provide value. Quick rule for the rest of the cleanup Add alt text: Blog featured images Supporting blog images that convey information Team photos Event photos Interview graphics Awards and recognition graphics Leave alt text blank: Background SVGs Decorative patterns Shape dividers Decorative icons Pure design elements with no informational value That's the approach I'd use as you work through the older 2021 media library. For this team photo, I'd make it a little more descriptive than just "Melon Local Team." Alternative Text Melon Local team members posing together in the office during a company celebration Title Melon Local Team Celebration | Melon Local If all of the melon-1 through melon-23 images are from the same office celebration/event, you could use a similar format for each and slightly adjust the alt text based on what's happening in the photo: Team members posing together Team members celebrating in the office Melon Local team participating in a company event Melon Local staff gathered for a team celebration That will give you better accessibility and SEO value than having every image simply labeled "Melon Local Team." For this team photo at the Las Vegas Aviators game: Alternative Text Melon Local team members posing together during a company outing at a Las Vegas Aviators baseball game Title Melon Local Team Outing at the Las Vegas Aviators Game | Melon Local This is a little stronger than "Melon Local Baseball Party" because it describes the people, the activity and the location/event, which is more useful for accessibility while still fitting the company culture theme. For a 2-year company anniversary photo like this one: Alternative Text Melon Local team members celebrating the company's second anniversary at the office Title Melon Local 2-Year Anniversary Celebration | Melon Local Since the photo clearly features the team gathered around the large illuminated "2" with anniversary decorations, it's better to identify the milestone rather than using a generic team photo description. This gives more context and makes the image more meaningful for accessibility. For this Light The Night team photo: Alternative Text Melon Local team members participating in the Light The Night fundraising event to support blood cancer research and patient advocacy Title Melon Local at Light The Night | Melon Local This is stronger than "Melon Local Charity" because it identifies the actual event and purpose of the photo, which makes it more meaningful for accessibility and better reflects Melon Local's community involvement. For this team photo: Alternative Text Melon Local team members gathered together at a company event, celebrating teamwork and company culture Title Melon Local Team Event | Melon Local If this photo is from a specific occasion (holiday party, anniversary celebration, volunteer event, team outing, etc.), we can make it more specific. Otherwise, this is a solid, reusable description that fits the style we've been using for the 2021 culture and team photos. For this photo with a client in the Melon Local office: Alternative Text Melon Local team members posing with a client in front of the Melon Local office sign Title Melon Local Team and Client Visit | Melon Local I would replace "Melon Local Team and Insurance Agent" because we don't actually know the person's profession from the image. "Client" is both safer and more accurate based on the context you've provided. For this 2-Year Anniversary team photo: Alternative Text Melon Local team members celebrating the company's second anniversary in the office with anniversary decorations and a large illuminated number two Title Melon Local 2-Year Anniversary Celebration | Melon Local This is more descriptive than the current "Melon Local Anniversary" alt text and captures the actual significance of the image while remaining accessibility-friendly. For this office wall art photo: Alternative Text Colorful Melon Local mural featuring marketing and social media themed artwork displayed on an office wall Title Melon Local Office Wall Art | Melon Local I would update "Melon Local Art" because it's a little too generic. The mural clearly incorporates marketing-related imagery (social media icons, analytics, growth symbols and Melon branding), so the revised alt text provides more context while remaining concise. For this image: Alternative Text Whitney Green-Olson hand-signing thank-you cards for Melon Local clients at her desk Title Whitney Green-Olson Signing Client Thank-You Cards | Melon Local This is a good example of where it's helpful to identify the actual person and activity, since it's a genuine Melon Local culture/client appreciation photo rather than a stock image. For your team pet wall photo: Alternative Text Melon Local office pet wall featuring photos of team members' pets displayed alongside paw print decorations Title Melon Local Team Pet Wall | Melon Local I'd update "Melon Local Pet Room" because this image is really showcasing the pet photo display wall rather than an entire room. The revised version is more descriptive, accurate and useful for accessibility. For your sports wall photo: Alternative Text Melon Local office sports wall featuring team memorabilia, framed photos and a custom Melon Local jersey display Title Melon Local Sports Wall | Melon Local I think this is better than "Melon Local Sports Room" because the image is specifically showcasing the sports-themed display wall rather than an entire room. It also captures the jersey, framed team photo and sports decor that make the wall unique. No. For what you're doing, I would focus almost entirely on: Alternative Text ✅ Title ✅ and leave these blank: Caption ❌ (unless the image is displayed on a page and needs visible text underneath it) Description ❌ (almost never needed) For a WordPress site like Melon Local: Recommended Alternative Text Melon Local team members posing in front of the Melon Local office sign while holding branded tumblers Title Melon Local Team at the Office | Melon Local Leave Blank Caption (blank) Description (blank) The Description field is mainly used for media library organization and is rarely displayed on the front end. Filling out 200+ image descriptions would be a lot of work with very little SEO or accessibility benefit. If your goal is to clean up the entire media library efficiently, I'd prioritize: Alt Text Title Move on to the next image and skip Descriptions entirely. For this Halloween photo of Michael Long: Alternative Text Michael Long posing in a Halloween costume during a Melon Local office Halloween celebration Title Michael Long Halloween Costume | Melon Local If the costume is clearly recognizable and central to the photo (for example, a specific movie character or celebrity), you could make the alt text more specific. Otherwise, this is a clean, accessibility-friendly description that matches the style you've been using for the other team culture photos. For this Halloween team photo: Alternative Text Melon Local team members posing together in creative Halloween costumes during an office Halloween celebration Title Melon Local Halloween Celebration | Melon Local Since the photo features multiple employees dressed as food-themed costumes (including a taco, strawberry and hot dog), I'd keep the alt text focused on the team event rather than listing every costume. It's cleaner, more accessible and consistent with the other culture and team photos you've been updating. No, I would not add alt text to this one. Based on the dimensions (1400 × 158) and filename (header-approval.webp), this is a very small header/banner graphic used as a design element rather than content. It's not a blog image, team photo, interview graphic, or informational image. For accessibility, decorative graphics like this should typically be: Alternative Text: (leave blank) Title: Optional — I'd leave as-is or blank The key clue is WordPress's own guidance on the page: "Leave empty if the image is purely decorative." This looks like one of those cases. My recommendation: Alt Text: "" (blank) Title: header-approval is fine, or you can leave it. Caption: blank Description: blank The same likely applies to the other August 2021 assets you're seeing: header-approval.webp darrell-sig-small.webp darrell-signature.webp Those appear to be UI/design elements or signatures rather than content images, so I wouldn't spend time writing alt text for them unless they're conveying important information on a page. For this image attached to Meet Melon: Say Hello to Our CEO: Alternative Text Whitney Green-Olson, CEO of Melon Local, smiling in a professional headshot Title Meet Melon: Say Hello to Our CEO | Melon Local I'd update the current alt text from "Whitney Green" to "Whitney Green-Olson, CEO of Melon Local, smiling in a professional headshot" since it provides much better accessibility context and identifies both who she is and why she's featured. The title should match the blog title rather than the file name. For the blog 5 Reasons You Should Be Using Insurance Ads: Alternative Text Business professional working on a laptop while reviewing digital advertising strategies for insurance marketing Title 5 Reasons You Should Be Using Insurance Ads | Melon Local I'd replace the current alt text: Woman in blue business attire smiles while working on laptop because it's more of a stock-photo description than a blog image description. The revised version connects the image to the article topic while still accurately describing what's happening in the photo. For this one, I'd keep it very simple. This is essentially a Google Premier Partner badge/logo graphic, not a blog image, stock photo or team photo. Alternative Text Google Premier Partner badge Title Google Premier Partner That's all I'd do. I would not leave the alt text blank because the badge conveys meaningful information (that Melon Local is a Google Premier Partner). But I also wouldn't write a long sentence like: Melon Local recognized as a Google Premier Partner for excellence in digital advertising... That's more appropriate for surrounding page content, not the image alt text. So your current alt text of "Google Premier Partner" is actually pretty good. The only thing I'd change is the Title from: GooglePartner to Google Premier Partner for consistency and readability. For the blog Social Media Insurance Marketing Do's & Don'ts: Alternative Text Woman using a smartphone to browse social media, representing best practices and common mistakes in social media marketing Title Social Media Insurance Marketing Do's & Don'ts | Melon Local I'd replace the current alt text: smiling brunette woman uses phone to scroll social media because it reads like stock-photo metadata. The revised version still describes the image but ties it directly to the purpose of the blog, which is the approach we've been using throughout the archive. For the blog Should Your Insurance Agency Use Social Media?: Alternative Text Woman smiling while using a smartphone, representing social media engagement and communication for insurance agencies Title Should Your Insurance Agency Use Social Media? | Melon Local I'd replace the generic file title "BlogSept2" with the blog title and use the alt text above. It accurately describes the image while tying it to the article topic, which is the pattern you've been using throughout the archive. For the blog What is PPC Advertising?: Alternative Text Business professional using a laptop to research and manage pay-per-click advertising campaigns Title What is PPC Advertising? | Melon Local This is a stock photo, so I'd avoid describing appearance details and instead focus on the activity shown and its connection to PPC advertising. The title should replace "BlogSept1" and match the blog title exactly. For the blog How to Maximize Your Agency's Online Presence: Alternative Text Business professional using a laptop to improve an insurance agency's online presence through digital marketing and website optimization Title How to Maximize Your Agency's Online Presence | Melon Local This follows the pattern we've been using for the early stock-photo blog images: describe the activity shown and connect it to the blog topic rather than focusing on the person's appearance. For this image attached to Interview with an Agent: Kaan Inceoglu: Alternative Text Portrait of insurance agent Kaan Inceoglu featured in Melon Local's Interview with an Agent series Title Interview with an Agent: Kaan Inceoglu | Melon Local Since this is the standard Interview with an Agent graphic, it should follow the same format you've been using for Kevin Hayward, Kira Schnell-Harrison, Dave Christy, Chris Ferraro Jr., Dennis Holland, Greg Bratcher, Tim Maudsley, Chasidy Murphy and the other agent interview posts. Since this is a resource thumbnail/worksheet graphic (similar to the Target List Resource), I would keep it simple and descriptive: Alternative Text Sales pipeline worksheet resource for tracking insurance leads and sales opportunities Title Sales Pipeline Sheet | Melon Local The current alt text ("Sales Pipeline Sheet") isn't wrong, but adding a little context makes it more useful for accessibility. Since this image represents a downloadable resource, I would definitely keep alt text rather than leaving it blank. Since this is a resource cover image for the PDF MelonLocalPivotSheet.pdf, I'd make the text reflect the resource rather than the graphic itself. Alternative Text Agent Pivot Sheet resource for insurance agents exploring new sales opportunities and target markets Title Agent Pivot Sheet | Melon Local I'd replace the current alt text: Agent Pivot Sheet front cover because screen readers don't really need to know it's a "front cover." The important thing is what the resource is and who it's for. This version is more useful while staying concise. For the blog Spring Cleaning for Your Marketing Campaigns: Alternative Text Business professional smiling while reviewing marketing campaigns and planning improvements on a laptop Title Spring Cleaning for Your Marketing Campaigns | Melon Local I'd replace: Current Alt Text: A woman smiling while on her laptop Current Title: MayBlog2 The revised version ties the image directly to the blog topic while still accurately describing what's happening in the photo. For this image attached to Spring Cleaning for Your Marketing Campaigns: Alternative Text Business professional evaluating marketing strategies and identifying areas for improvement during a campaign review Title Spring Cleaning for Your Marketing Campaigns | Melon Local I'd replace the current alt text: A woman looking confused and shrugging her shoulders. because that's just describing the expression. The image is being used to illustrate reviewing and cleaning up marketing efforts, so the alt text should connect to the article's purpose while still accurately reflecting the visual. For this image attached to Spring Cleaning for Your Marketing Campaigns: Alternative Text Business professional using a laptop to review and organize marketing strategies during a campaign refresh Title Spring Cleaning for Your Marketing Campaigns | Melon Local I'd replace: Current Alt Text: A woman sitting on the floor with a laptop Current Title: JuneBlog2 The revised version ties the image to the blog topic while still accurately describing what's happening in the photo, which is the approach you've been using for all of these early stock-photo blog images. For this image attached to Spring Cleaning for Your Marketing Campaigns: Alternative Text Business professional reviewing marketing strategies on a laptop and identifying opportunities for improvement Title Spring Cleaning for Your Marketing Campaigns | Melon Local I'd replace: Current Alt Text: A happy man with glasses, holding a computer Current Title: JuneBlog1 The revised version ties the image directly to the blog topic and is more useful for accessibility than simply describing the person's appearance and expression. For AprilBlog1 attached to Spring Cleaning for Your Marketing Campaigns: Alternative Text Business professional reviewing marketing performance and organizing campaign improvements on a laptop Title Spring Cleaning for Your Marketing Campaigns | Melon Local And for the image currently showing "Interview With an Agent" as the alt text, definitely update it. That appears to be leftover text from another image and doesn't match the Spring Cleaning article at all. For this image attached to Spring Cleaning for Your Marketing Campaigns: Alternative Text Cleaning supplies arranged on a surface to represent refreshing and improving marketing campaigns Title Spring Cleaning for Your Marketing Campaigns | Melon Local I'd replace: Current Alt Text: Spring cleaning equipment Current Title: AprilBlog1 The current alt text isn't wrong, but it's very literal. Since this is a featured blog image, tying it to the concept of refreshing and improving marketing campaigns makes it more useful while still accurately describing the image. For this Employee Bonus Programs Guide resource graphic: Alternative Text Employee Bonus Programs Guide resource outlining Melon Local employee incentive and bonus programs Title Employee Bonus Programs Guide | Melon Local I'd update the current alt text: Front cover for the Employee Bonus Programs Guide to the version above. Similar to the Target List Resource, Sales Pipeline Sheet and Agent Pivot Sheet, this is a resource cover, so it's more useful to describe what the resource is rather than simply stating that it's the front cover. For this old Melon Local office image featuring the wall quote "we don't do average, we do AWESOME": Alternative Text Melon Local office workspace featuring the company's "we don't do average, we do AWESOME" wall mural Title Melon Local Office Workspace | Melon Local Since the quote is the focal point of the image, it's worth including it in the alt text. This is more meaningful than the current "Melon Office" and better captures the culture and branding shown in the photo. For this team photo: Alternative Text Melon Local team members posing together in the office while showcasing company culture and teamwork Title Melon Local Team Photo | Melon Local Since this appears to be a general team photo from the early Melon Local office, I'd avoid calling it the "Accounts Team" unless you're certain everyone pictured was on that team. The photo works better as a broader culture/team image, and the alt text is more useful for accessibility than simply saying "Melon Accounts Team." For the melon-couch.webp image: Alternative Text White couch in the Melon Local office featuring a Melon Local branded throw pillow Title Melon Local Office Couch | Melon Local The current alt text isn't bad: White couch with a Melon Local throw-pillow But I'd make it a little more natural and identify that it's part of the office. Since this is an office culture/branding image and not a decorative asset, it's worth keeping alt text. The title should be more descriptive than the filename. For this image (wait.webp) that was uploaded to the "Thank You Page - Schedule Demo Link", I'd treat it differently from a blog image because it's being used as a website/UI image. Alternative Text Woman pointing upward to draw attention to important information on the page Title Wait a Moment | Melon Local I'd replace: A woman pulling a face and pointing her finger, trying to get your attention! because it sounds like stock-photo metadata. The revised alt text focuses on the image's purpose on the page, which is what alt text should do for website elements and callout graphics. For the blog 3 Ways to Increase Customer Retention: Alternative Text Two people shaking hands to represent building strong customer relationships and improving customer retention Title 3 Ways to Increase Customer Retention | Melon Local I'd replace: Current Alt Text: Shaking hands Current Title: nov-1 The revised version connects the image directly to the article topic while still accurately describing what's shown. For blog images like this, that's much more useful than a simple literal description. For the blog How Customer Reviews Impact Your Business: Alternative Text Two people shaking hands to represent trust, customer satisfaction and strong business relationships built through positive reviews Title How Customer Reviews Impact Your Business | Melon Local This is a stronger fit than a generic alt text like "Shaking hands" because it connects the image to the article's theme while still accurately describing what's shown. Do this now For the blog Does Your Agency Need Insurance Advertising?: Alternative Text Slice of watermelon with a fish-shaped cutout representing targeting the right audience through insurance advertising Title Does Your Agency Need Insurance Advertising? | Melon Local I'd replace: Current Alt Text: A slice of watermelon with a fish cut out in the center Current Title: sep2 The revised version ties the image to the concept of audience targeting and advertising while still accurately describing what's shown. This is exactly the kind of stock/concept image where adding marketing context makes the alt text more valuable. Now for this blog image For the blog Does Your Agency Need Insurance Advertising? (the sep1.webp image showing hands typing on a laptop): Alternative Text Business professional using a laptop to research and manage insurance advertising campaigns](https://melonlocal.com/wp-content/uploads/2020/08/sep1.webp)
So, you’re looking to grow your insurance agency. You’ve spent hours on Google looking for ways to find new customers. During your research, you’ve likely come across the concept of online advertising more than once. You may be thinking, “Do I really need insurance advertising? Can this strategy work for my industry?” In a word: […]