What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make […]
Digital Marketing Dos and Don’ts for 2025
While there are many approaches to digital marketing in 2025 that will elevate your brand to the next level, others may hinder your progress. With the new year in full swing, it’s time to focus on strategies that deliver results and leave outdated practices behind. From mastering local optimization to leveraging data, let’s dive into […]
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting […]
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and […]
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about […]
Converting Insurance Leads to Customers: Follow-Up Best Practices
You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our […]
How Long Does it Take to Improve Organic Search Results
Have you wondered how long it takes to grow your business’s organic search ranking? The truth is, there’s no clear consensus on this. Typically, it can take anywhere between 3–12 months to notice an improvement in your organic search results, but this can be contingent on a number of different factors — some in your […]
How to Address One-Star Online Business Reviews
As a business owner, feedback should always be welcomed, but what should you do when you get a negative review? Digital feedback can be very influential for your business, considering over 75.5 percent of consumers put their trust in online reviews. We talked about what to do in the video up above, but now let’s […]
How Insurance Agents Can Maximize Social Media Engagement
Social media isn’t just about posting content — it’s about engaging with your audience to build relationships, trust and, ultimately, your business. But what does engagement look like on different platforms? Let’s dive into what engagement looks like across Facebook, Instagram, LinkedIn and TikTok. Community Building and Interaction on Facebook Facebook’s engagement is driven by […]
