The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
Photo Best Practices for Google Business Profile
A picture can really be worth a thousand words, especially when it comes to the photos you choose to upload on your Google Business Profile (GBP). Well, at least according to the search engine, businesses that add photos to their GBPs receive 42 percent more requests for directions on Google Maps and 35 percent more clicks through to their websites than businesses that don’t. Although images don’t directly influence your
10 Strategies for Higher Performing Google Ads
In the fiercely competitive digital insurance marketing space, the secret to making your Google ads stand out isn’t just a hefty budget — it’s through strategic planning and understanding the search engine’s Quality and Optimization Score system. Let’s dive into how Google measures the quality and optimization of an ad and some strategies you can incorporate into your paid search campaigns. How Google’s Quality & Optimization Score System Works Think
Gemini vs. ChatGPT: Which AI Program is Better?
The tech world witnessed an “artificial intelligence (AI) spring” in 2023 with the rise of OpenAI’s ChatGPT-3.5 and ChatGPT-4. Amid this wave of innovative language models, Google’s Gemini AI launched as a formidable contender to ChatGPT, sparking a debate on which AI titan holds the crown in the digital marketing space. Leveraging cutting-edge technology is key to staying ahead for insurance agents, raising the question: Will ChatGPT or Gemini reign
6 Ways to Leverage Community Involvement for Backlinks
In the competitive world of insurance, fostering connections within your community goes beyond handshakes or sponsoring local sports teams. Picture transforming these personal, face-to-face interactions into powerful tools that enhance your online visibility through strategic backlinks. Let’s take a dive into how active participation in your community can open doors to numerous backlinking opportunities and potentially level up your Google ranking! Why Do Backlinks Matter? Think of backlinks — hyperlinks
Inc. Ranks Melon Local at No. 5 in Rocky Mountain Regionals
Melon Local is proud to announce we were ranked No. 5 on Inc. Magazine’s fourth annual Regionals: Rocky Mountain list for the fastest-growing privately owned businesses in the region.This is among 72 other regional companies from Colorado, Idaho, Nevada, Utah and Wyoming. “It’s incredibly rewarding and a bit surreal to see our team’s effort and innovation recognized by Inc. Regionals,” said Melon Local CEO and Co-founder Whitney Green-Olson. “From our
Interview with an Agent: Michael Popwell
Before opening his own agency in 2020, Michael Popwell honed his skills for six years under the mentorship of an experienced agent. One pivotal lesson he absorbed was the critical role of digital marketing in the modern business landscape. As he prepared to launch his insurance office in Suwannee, GA, Michael recognized that a well-crafted marketing strategy was essential for standing out in the competitive environment of the Atlanta metro
How Melon Local Leverages Artificial Intelligence
If you’ve sat through a sales demo with an insurance marketing agency in the past year, you might have listened to them touting the extra edge they have through utilizing artificial intelligence (AI). With the global AI insurance market on track to hit nearly $46 billion by 2031, AI will become just as necessary to our industry as any other technology. But here’s the thing: while many agencies are just
5 Things I Love About Melon Local – Feat. Joey Eades
Joey Eades began his professional journey as an insurance team member in West Virginia in 2013, where he discovered his true passion for forging connections and a desire to open his own agency. In August 2017, his dream came to fruition when he was presented with the chance to establish himself as an agent in the quaint town of Appomattox, VA — an opportunity he has cherished every day since.
Fireside Chat with Whitney Green-Olson, CEO
We already know the bar was set high, but it’s safe to say last year was truly One in a Melon. Our journey through 2023 was marked by phenomenal growth and accolades that underscored our commitment to excellence: Our community of agents grew to nearly 2,000 agencies, a milestone that speaks volumes about the trust and confidence in our services. We managed a whopping $20 million in client ad spend,