Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the Google Local Map Pack, a handy tool that shows relevant businesses based on your search.
This dynamic feature, also known as the Google 3-Pack, Google Maps Pack and Google Local Pack, pulls info from Google Maps to give you a quick snapshot of nearby options. Each listing includes the business’s location, contact details, hours and more, all in one convenient spot.
Think of it like your neighborhood digital billboard on Google. This feature is helpful for digital leads and may encourage more foot traffic into your business, as results are based on proximity. Keywords such as “near me,” “nearby” or “near [location]” often trigger the Local Map Pack, although this may not always be the case.
With at least 93 percent of local-intent searches displaying a Local Map Pack, this is definitely an area of Google that you shouldn’t skip past.
Let’s take a look at what factors can influence your Local Map Pack ranking!
Google Business Profile Optimization
A Google Business Profile (GBP) is necessary for appearing in the Local Map Pack, so ensuring it’s well-optimized is crucial to standing out. Make sure your business information is comprehensive, accurate and updated regularly. This includes your business name, address, phone number, operating hours, high-quality photos, a detailed business description and appropriate categories.
Proximity to Searcher
The closer your business is to the searcher’s location, the higher your chances of appearing in the Local Map Pack. While this factor is somewhat out of your control, it still helps to focus on local search optimization practices to enhance your visibility within your immediate geographic area.
Keyword Relevance
Your GBP category selections and the keywords in your profile’s description play a significant role in matching your business with relevant searches. You can improve your relevance by regularly reviewing and updating your account and using keywords that potential customers are likely to search for.
Positive Reviews
A strong collection of positive reviews tells Google that your agency is trustworthy and reputable, boosting your visibility in the Local Map Pack. Always encourage satisfied customers to leave reviews, and respond promptly and professionally to all feedback.
Consistent Information
Ensure your business’s name, address and phone number are consistent across all online directories and platforms. This reinforces your credibility and positively affects your Local Map Pack ranking.
Let’s Grow Together!
Melon Local is equipped to help agents like you grow in your local market. From organic search optimization to paid search and social media management, we’re ready to GROW when you are! Schedule a demo today to learn how, together, we can form a fruitful partnership that benefits your agency!