The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
What’s SEO Got To Do With It
You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right. Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
Latest Blog Posts
Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re
Interview with an Agent: Greg Bratcher
Originally born and raised in New Mexico, Greg Bratcher eventually made his way out to Texas and began his insurance career working in claims in 1987. Honing his passion for customer service and helping people realize their dreams and goals, Greg opened his own insurance agency in San Angelo, TX in 2006. Since opening his agency, he’s qualified for the prestigious Million Dollar Round Table and has enjoyed being able
How to Create the Perfect Insurance Marketing Plan
As an insurance agent, it’s essential for you to create a detailed marketing plan every year to help you keep your business on track and realize your goals. A detailed insurance marketing plan can make a difference in your annual ROI and may lead to new opportunities you never considered. Although no two agencies are the same, we’ve come up with five useful strategies for developing a new marketing plan!
Make People Fall in Love With Your Insurance Agency
As an insurance agent, part of your job is to win the hearts of your customers. Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies. Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently keep the individuals, families and businesses you serve top-of-mind. Let’s go over some insurance marketing
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the