The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
5 Ways to Use Reviews to Increase Your Insurance Agency’s Visibility
Congrats, someone gave your insurance agency a five-star review on Google — now what? In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand. So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility! 1. Responding to Online Reviews First and foremost, staying
5 Things I Love About Melon Local: Feat. Ava Stewart
As a teen, while working under her father, Ava Stewart saw firsthand the difference a good insurance agent can make in people’s lives. After working in the corporate world for several years, she returned to her father’s agency so she could have a more direct impact on her community. She eventually followed in his footsteps and opened her own insurance agency in Miramar, FL. Being of Jamaican descent, Ava especially
California’s Insurance Market – What’s Really Going On?
California’s top insurance provider sent shockwaves through the insurance world when they announced they would no longer accept new lines of business for home and commercial policies in California, effective May 27, 2023. State Farm cited “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market” as motivating factors for its decision to pull out of the state, according to a company press release.
5 Things I Love About Melon Local: Feat. Meredith Baldridge
North Carolina insurance agent Meredith Baldridge has served her community of Brevard, NC for the past 20 years. Initially starting her career as an insurance claims representative, her agency now oversees the coverage needs of over 5,500 households. After being misled by other digital marketing companies promising more than they could deliver, she eventually found Melon Local in 2021 and has only seen her agency grow since establishing her fruitful
Smart Business Partnerships for Insurance Agents
As an insurance agent, it can take a village — or rather, community — to boost your visibility. Wherever you’re located, you should always partner with other types of businesses and industries to increase your leads and customer base. By forming strategic alliances with related businesses, you’re more likely to gain access to prospective clients you may never before have reached. Let’s take a look at some potential partnerships that
Melon Local Supports Mental Health Awareness Month
Melon Local is proud to recognize Mental Health Awareness Month this May. According to a recent study, about 1 in 5 adults experience at least one type of mental health illness each year. As a Nevada Top Workplace honoree, we understand the importance of creating a workspace that empowers our team members and facilitates growth and emotional wellness. In case you need some ideas on ways to make your workspace
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
Latest Blog Posts
Why You Shouldn’t Google Your Own Business
In the insurance marketing world, your Google ranking often plays a crucial role in prospective customers choosing between you and your competitors. The top organic result is 10 times more likely to garner clicks versus a page in the number 10 spot, and even a single step up the search ladder may increase your click-through rate by about 2.8 percent. So, for insurance agents pondering if they should Google their
Interview with an Agent: Josh Ellis
When insurance agent Josh Ellis opened his Knoxville office in 2009, internet leads were still fairly new in the marketing world. Recognizing the potential in lead generation, Josh integrated them into his business strategy. Despite going through a multitude of different marketing companies, he found little to no success in getting the results he needed — let alone anything that was trackable. Between being an agent and overseeing his own
Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging year for the insurance industry. So, what can we expect for 2024? As we step into the new year, let’s look into the trends that Melon Local predicts will influence not just insurance agents but also their customers. Consumers Will Be More Price Conscious With a steady climb in insurance
5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
5 Things I Love About Melon Local: Feat. Mansour Hasan
Knoxville, TN insurance agent Mansour Hasan has served his community for over 18 years and currently provides coverage for over 5,000 households. As digital marketing and internet leads became more integral to building his business, Mansour realized he needed some pros in his corner who could not only understand his advertising needs but also deliver results. Enter Melon Local! Here are five reasons Mansour loves our fruitful partnership! 1. A
Your 2024 Insurance Agency Checklist
The end of the year is always a great time to assess our achievements, identify areas of improvement and, of course, set ourselves up for a prosperous new year. As an insurance agent, though, this may be the last thing on your mind as you’re still wrapping up things with the current year. Not sure where to start? Check out these 10 items to add to your 2024 checklist so
What Does it Mean to be a Melon?
Melon Local isn’t your typical digital marketing agency — so what makes us so special? No, it’s not just because we’re in the top three percent of our industry as a Google Premier Partner, and it’s more than us being able to deliver an average 30 percent conversion rate in our paid search campaigns. It’s safe to say we wouldn’t be who we are without the 1,800 plus One-in-a-Melon agents
Interview with an Agent: Steve Basler
Colorado insurance agent Steve Basler originally began his insurance career in Tennessee over 20 years ago. However, he eventually found his way to Colorado in 2007, and the following year, he opened his current insurance office in Wheat Ridge — a small city located in the busy Denver–Aurora–Lakewood metro area. In addition to his insurance office, Steve also runs and owns his own financial consulting company, Basler Academy. We caught
7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance office. The average customer retention rate for an insurance agent is around 84 percent, while top-performing agents can see an average close to 93-94 percent. While the insurance industry may have a higher retention rate compared to others, it never hurts to strive for better. Let’s take a look at