The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Why You Shouldn’t Google Your Own Business
In the insurance marketing world, your Google ranking often plays a crucial role in prospective customers choosing between you and your competitors. The top organic result is 10 times more likely to garner clicks versus a page in the number 10 spot, and even a single step up the search ladder may increase your click-through rate by about 2.8 percent. So, for insurance agents pondering if they should Google their
Interview with an Agent: Josh Ellis
When insurance agent Josh Ellis opened his Knoxville office in 2009, internet leads were still fairly new in the marketing world. Recognizing the potential in lead generation, Josh integrated them into his business strategy. Despite going through a multitude of different marketing companies, he found little to no success in getting the results he needed — let alone anything that was trackable. Between being an agent and overseeing his own
Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging year for the insurance industry. So, what can we expect for 2024? As we step into the new year, let’s look into the trends that Melon Local predicts will influence not just insurance agents but also their customers. Consumers Will Be More Price Conscious With a steady climb in insurance
5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
5 Things I Love About Melon Local: Feat. Mansour Hasan
Knoxville, TN insurance agent Mansour Hasan has served his community for over 18 years and currently provides coverage for over 5,000 households. As digital marketing and internet leads became more integral to building his business, Mansour realized he needed some pros in his corner who could not only understand his advertising needs but also deliver results. Enter Melon Local! Here are five reasons Mansour loves our fruitful partnership! 1. A
Your 2024 Insurance Agency Checklist
The end of the year is always a great time to assess our achievements, identify areas of improvement and, of course, set ourselves up for a prosperous new year. As an insurance agent, though, this may be the last thing on your mind as you’re still wrapping up things with the current year. Not sure where to start? Check out these 10 items to add to your 2024 checklist so
What Does it Mean to be a Melon?
Melon Local isn’t your typical digital marketing agency — so what makes us so special? No, it’s not just because we’re in the top three percent of our industry as a Google Premier Partner, and it’s more than us being able to deliver an average 30 percent conversion rate in our paid search campaigns. It’s safe to say we wouldn’t be who we are without the 1,800 plus One-in-a-Melon agents
Interview with an Agent: Steve Basler
Colorado insurance agent Steve Basler originally began his insurance career in Tennessee over 20 years ago. However, he eventually found his way to Colorado in 2007, and the following year, he opened his current insurance office in Wheat Ridge — a small city located in the busy Denver–Aurora–Lakewood metro area. In addition to his insurance office, Steve also runs and owns his own financial consulting company, Basler Academy. We caught
7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance office. The average customer retention rate for an insurance agent is around 84 percent, while top-performing agents can see an average close to 93-94 percent. While the insurance industry may have a higher retention rate compared to others, it never hurts to strive for better. Let’s take a look at
Latest Blog Posts
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are to lead the conversation. Here are five tips to help you make the most of
Why Enroll Your Agency in Melon University
At Melon Local, we’re not ones for a “set it and forget” type of approach to digital marketing — and we believe the same goes for continued education. If you’ve seen Melon University mentioned in your inbox or on your social feed and wondered what it’s all about, here’s your answer. Whether you’re a seasoned insurance agency owner or a team member looking to level up, Melon University is here
Strategize Around the 3 Stages of the Marketing Funnel
A strong brand isn’t built through just a single ad or phone call. It’s built across every step of the customer journey — from the moment a customer first hears your name to the second they decide to choose you over your competition. More often than not, that journey follows the marketing funnel. But today’s funnel demands more touchpoints, faster trust and consistent branding every step of the way. If
Melon Spotlight: Aaron Chu
You won’t often catch Aaron Chu in front of the camera — and honestly, he prefers it that way. However, if you’ve ever scrolled through one of our clients’ social feeds and paused on a design that made you look twice, chances are, he had something to do with it. As one of our talented Social Media Designers, Aaron works behind the scenes to make sure our clients’ content stands
Google Ads Updates Its Unfair Advantage Policy
Google recently changed its rules on how many ads a business can show on a single search results page — and if you want to stay competitive, it’s important for you to understand what’s changed. On April 14, Google updated its Unfair Advantage Policy to allow multiple ads from the same business to appear on the same search engine results page (SERP), so long as they are shown in different
How to Get More Instagram Engagement Without Spending a Dime
If you’ve ever opened Instagram and thought, “Why isn’t this getting more traction?” — you’re not alone! Social media changes constantly. New trends pop up, algorithms shift and it can feel like you’re always trying to catch up. But here’s what hasn’t changed: real connection still drives engagement. And the good news? You don’t need a big budget, a complicated strategy or a perfectly curated feed to start building that
Interview with an Agent: Andrew Blevins
Illinois Insurance Agent Andrew Blevins didn’t take the typical path to insurance, but his path has made all the difference. After more than a decade managing Broadway productions across the country, the COVID pandemic forced Andrew into a new career path as an insurance agent. What started as a pandemic pivot quickly turned into a passion, combining his creative edge and problem-solving mindset with a deep-rooted commitment to his community.
How Quality Photos Can Impact Your Google Business Profile
Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google. Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile. It can boost your visibility, your credibility and even your search rankings. In fact, even Google says businesses that add photos
Melon Local to Sponsor The Chair Project Art Charity
Melon Local is proud to announce its sponsorship of The Chair Project, a one-of-a-kind silent art auction dedicated to fundraising for the vital non-profit work of Sanctuary, Inc., in Hopkinsville, KY, on April 18. The event — which was founded by owner and local artist Julie-Anna Carlisle — will take place from 4-8 PM CDT at Milkweed Health and Harmony Emporium in Downtown Hopkinsville. Established in 1982, Sanctuary, Inc. is