The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Why You Shouldn’t Google Your Own Business
In the insurance marketing world, your Google ranking often plays a crucial role in prospective customers choosing between you and your competitors. The top organic result is 10 times more likely to garner clicks versus a page in the number 10 spot, and even a single step up the search ladder may increase your click-through rate by about 2.8 percent. So, for insurance agents pondering if they should Google their
Interview with an Agent: Josh Ellis
When insurance agent Josh Ellis opened his Knoxville office in 2009, internet leads were still fairly new in the marketing world. Recognizing the potential in lead generation, Josh integrated them into his business strategy. Despite going through a multitude of different marketing companies, he found little to no success in getting the results he needed — let alone anything that was trackable. Between being an agent and overseeing his own
Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging year for the insurance industry. So, what can we expect for 2024? As we step into the new year, let’s look into the trends that Melon Local predicts will influence not just insurance agents but also their customers. Consumers Will Be More Price Conscious With a steady climb in insurance
5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
5 Things I Love About Melon Local: Feat. Mansour Hasan
Knoxville, TN insurance agent Mansour Hasan has served his community for over 18 years and currently provides coverage for over 5,000 households. As digital marketing and internet leads became more integral to building his business, Mansour realized he needed some pros in his corner who could not only understand his advertising needs but also deliver results. Enter Melon Local! Here are five reasons Mansour loves our fruitful partnership! 1. A
Your 2024 Insurance Agency Checklist
The end of the year is always a great time to assess our achievements, identify areas of improvement and, of course, set ourselves up for a prosperous new year. As an insurance agent, though, this may be the last thing on your mind as you’re still wrapping up things with the current year. Not sure where to start? Check out these 10 items to add to your 2024 checklist so
What Does it Mean to be a Melon?
Melon Local isn’t your typical digital marketing agency — so what makes us so special? No, it’s not just because we’re in the top three percent of our industry as a Google Premier Partner, and it’s more than us being able to deliver an average 30 percent conversion rate in our paid search campaigns. It’s safe to say we wouldn’t be who we are without the 1,800 plus One-in-a-Melon agents
Interview with an Agent: Steve Basler
Colorado insurance agent Steve Basler originally began his insurance career in Tennessee over 20 years ago. However, he eventually found his way to Colorado in 2007, and the following year, he opened his current insurance office in Wheat Ridge — a small city located in the busy Denver–Aurora–Lakewood metro area. In addition to his insurance office, Steve also runs and owns his own financial consulting company, Basler Academy. We caught
7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance office. The average customer retention rate for an insurance agent is around 84 percent, while top-performing agents can see an average close to 93-94 percent. While the insurance industry may have a higher retention rate compared to others, it never hurts to strive for better. Let’s take a look at
Latest Blog Posts
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some
What’s SEO Got To Do With It
You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right. Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By