The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and what you can do to help your business get found! First, What Does “Best” Actually Mean? Let’s say someone asked
Melon Spotlight: Ashley Errisson
Ashley Errisson knows every agency has different needs, and she’s here to help find the right fit at Melon Local. From checking in with our clients to helping them choose the right marketing package, Ashley keeps communication and follow-through at the heart of what she does. We caught up with Ashley to talk about how she supports clients, what makes the Melon Local experience so adaptable and how she enjoys
Melon Local Celebrates 7 Years
Seven years, countless conversations, and a Patch that keeps growing! This November, Melon Local celebrates seven years of helping businesses get noticed, connect with customers and take their next step toward growth. Along the way, we’ve welcomed new Melons, built new ways to support our clients and made plenty of memories worth celebrating. But to appreciate how far we’ve come, let’s rewind a little. Where Our Roots Took Hold Melon
7 Digital Marketing Mistakes That Can Haunt Your Business
Candy, costume parties and spooky decorations are all part of October’s fun. But digital marketing mistakes? Those can haunt your business year-round, quietly draining your budget and making it harder for customers to find you. At Melon Local, we want you to know where your marketing dollars are going and what they’re doing for your business. Let’s take a look at seven digital marketing mistakes that can quietly hold your
Is Your Digital Marketing Strategy Keeping Up with the Times?
Maybe you’re actively running Google ads. Maybe your business still appears in search. Maybe social posts are still going out. Your website may still bring in traffic. But just because your business is doing all these things doesn’t mean your marketing is keeping up with the times. The way your customers find, research and choose local businesses continues to change as search results evolve, competition shifts and new AI platforms
Melon Local Named Best Overall Company at BizX 2026 Tampa Bay
Another year, another big win for the Melon Patch! We’re proud to announce that Melon Local was named Best Overall Company at BizX 2026 Tampa Bay, hosted by ActionCOACH. The recognition comes nearly a year after Melon Local earned Best Service-Based Business Over 10 Employees at BizX North America 2025, making this year’s honor an especially meaningful win for our entire team. From continuing to grow our team and services
4 Melon Local Perspectives on brightonSEO & HeroConf
Unless you live under a rock, you know AI is changing everything in the digital marketing space. But when we sent several of our team members to brightonSEO & HeroConf San Diego, it wasn’t just another convention filled with the typical cliche talking points about how AI is changing everything. Instead, our team walked away with real, in-depth strategies and started planning how we can improve everything from how our
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an
Latest Blog Posts
What’s SEO Got To Do With It
You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right. Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then