The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Photo Best Practices for Google Business Profile
A picture can really be worth a thousand words, especially when it comes to the photos you choose to upload on your Google Business Profile (GBP). Well, at least according to the search engine, businesses that add photos to their GBPs receive 42 percent more requests for directions on Google Maps and 35 percent more clicks through to their websites than businesses that don’t. Although images don’t directly influence your
10 Strategies for Higher Performing Google Ads
In the fiercely competitive digital insurance marketing space, the secret to making your Google ads stand out isn’t just a hefty budget — it’s through strategic planning and understanding the search engine’s Quality and Optimization Score system. Let’s dive into how Google measures the quality and optimization of an ad and some strategies you can incorporate into your paid search campaigns. How Google’s Quality & Optimization Score System Works Think
Gemini vs. ChatGPT: Which AI Program is Better?
The tech world witnessed an “artificial intelligence (AI) spring” in 2023 with the rise of OpenAI’s ChatGPT-3.5 and ChatGPT-4. Amid this wave of innovative language models, Google’s Gemini AI launched as a formidable contender to ChatGPT, sparking a debate on which AI titan holds the crown in the digital marketing space. Leveraging cutting-edge technology is key to staying ahead for insurance agents, raising the question: Will ChatGPT or Gemini reign
6 Ways to Leverage Community Involvement for Backlinks
In the competitive world of insurance, fostering connections within your community goes beyond handshakes or sponsoring local sports teams. Picture transforming these personal, face-to-face interactions into powerful tools that enhance your online visibility through strategic backlinks. Let’s take a dive into how active participation in your community can open doors to numerous backlinking opportunities and potentially level up your Google ranking! Why Do Backlinks Matter? Think of backlinks — hyperlinks
Inc. Ranks Melon Local at No. 5 in Rocky Mountain Regionals
Melon Local is proud to announce we were ranked No. 5 on Inc. Magazine’s fourth annual Regionals: Rocky Mountain list for the fastest-growing privately owned businesses in the region.This is among 72 other regional companies from Colorado, Idaho, Nevada, Utah and Wyoming. “It’s incredibly rewarding and a bit surreal to see our team’s effort and innovation recognized by Inc. Regionals,” said Melon Local CEO and Co-founder Whitney Green-Olson. “From our
Interview with an Agent: Michael Popwell
Before opening his own agency in 2020, Michael Popwell honed his skills for six years under the mentorship of an experienced agent. One pivotal lesson he absorbed was the critical role of digital marketing in the modern business landscape. As he prepared to launch his insurance office in Suwannee, GA, Michael recognized that a well-crafted marketing strategy was essential for standing out in the competitive environment of the Atlanta metro
How Melon Local Leverages Artificial Intelligence
If you’ve sat through a sales demo with an insurance marketing agency in the past year, you might have listened to them touting the extra edge they have through utilizing artificial intelligence (AI). With the global AI insurance market on track to hit nearly $46 billion by 2031, AI will become just as necessary to our industry as any other technology. But here’s the thing: while many agencies are just
5 Things I Love About Melon Local – Feat. Joey Eades
Joey Eades began his professional journey as an insurance team member in West Virginia in 2013, where he discovered his true passion for forging connections and a desire to open his own agency. In August 2017, his dream came to fruition when he was presented with the chance to establish himself as an agent in the quaint town of Appomattox, VA — an opportunity he has cherished every day since.
Fireside Chat with Whitney Green-Olson, CEO
We already know the bar was set high, but it’s safe to say last year was truly One in a Melon. Our journey through 2023 was marked by phenomenal growth and accolades that underscored our commitment to excellence: Our community of agents grew to nearly 2,000 agencies, a milestone that speaks volumes about the trust and confidence in our services. We managed a whopping $20 million in client ad spend,
Latest Blog Posts
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It
5 Things I Love About Melon Local – Feat. Sati Soulakhian
Motivated by her passion for helping others and shaped by her upbringing in a hard-working immigrant family from Armenia, Sati Soulakhian knew she was on the right path when she opened her insurance office in Glendale, CA, in 2022. Her journey hasn’t been without its challenges—especially when it came to finding a digital marketing agency that truly understood her needs and local market. Fortunately, Sati found a fruitful partnership with
Converting Insurance Leads to Customers: Follow-Up Best Practices
You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our lead follow-up tips so you can start closing more leads than ever before! Tip 1:
How Long Does it Take to Improve Organic Search Results
Have you wondered how long it takes to grow your business’s organic search ranking? The truth is, there’s no clear consensus on this. Typically, it can take anywhere between 3–12 months to notice an improvement in your organic search results, but this can be contingent on a number of different factors — some in your control, others not so much. Let’s explore what factors influence your organic ranking and dispel
Melon Spotlight: Kieran Taylor
Say hello to our August 2024 Melon Spotlight, Kieran Taylor! As our first-ever Client Success Assistant, Kieran has played an instrumental role in providing additional support for our agents and Client Success team, including helping with the onboarding process, optimizing Google Business Profiles, resolving map issues and assisting with reputation management. Watch our conversation with her to learn more about what she most enjoys about working at Melon Local and
How to Address One-Star Online Business Reviews
As a business owner, feedback should always be welcomed, but what should you do when you get a negative review? Digital feedback can be very influential for your business, considering over 75.5 percent of consumers put their trust in online reviews. We talked about what to do in the video up above, but now let’s debunk some common myths, as well as what it takes to remove unwanted negative reviews.
Interview with an Agent: Bryan Nowlin
After spending four years learning about the ins and outs of insurance while working for his cousin’s agency, Bryan Nowlin fell in love with the industry and felt compelled to open his Fort Worth, TX agency in 2022. Having seen firsthand the success and results Melon Local was able to deliver while working as an insurance representative, he knew it only made sense to go with us for his own
Client Success Story with Christina Shields
From delivering results for her clients to managing her own team’s marketing strategies, Director of Client Success and Client Relations Christina Shields plays a crucial role in forming fruitful relationships with all our clients at Melon Local. We caught up with Christina to learn more about how she “ex-seeds” expectations across the board. Need someone in your corner like Christina? Schedule a demo today!