The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
What Our Team Loves About Melon Local: 5 Perspectives
At Melon Local, we believe our greatest strengths come from our people and the forward-thinking strategies we develop together because that’s what keeps our clients ahead of the game. Every relationship is an opportunity to embrace fresh ideas, adopt new technologies and build momentum in a digital space that’s constantly
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It
5 things I Love About Melon Local – Feat. Sati Soulakhian
Motivated by her passion for helping others and shaped by her upbringing in a hard-working immigrant family from Armenia, Sati Soulakhian knew she was on the right path when she opened her insurance office in Glendale, CA, in 2022. Her journey hasn’t been without its challenges—especially when it came to finding a digital marketing agency that truly understood her needs and local market. Fortunately, Sati found a fruitful partnership with
Converting Insurance Leads to Customers: Follow-Up Best Practices
You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our lead follow-up tips so you can start closing more leads than ever before! Tip 1:
Latest Blog Posts
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It
5 things I Love About Melon Local – Feat. Sati Soulakhian
Motivated by her passion for helping others and shaped by her upbringing in a hard-working immigrant family from Armenia, Sati Soulakhian knew she was on the right path when she opened her insurance office in Glendale, CA, in 2022. Her journey hasn’t been without its challenges—especially when it came to finding a digital marketing agency that truly understood her needs and local market. Fortunately, Sati found a fruitful partnership with
Converting Insurance Leads to Customers: Follow-Up Best Practices
You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our lead follow-up tips so you can start closing more leads than ever before! Tip 1: