The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
Why Your Business Needs to Be on Social Media
There was a time when social media felt like a “nice to have.” Something you’d get to after your website was polished, your ads were running and your referrals were steady. These days, however, it’s no longer optional for businesses to be present on social media. Social media isn’t competing
4 Must-Know Best Practices for Artificial Intelligence
Whether it’s ChatGPT or Gemini, businesses everywhere are jumping on the Artificial Intelligence (AI) bandwagon to streamline processes, enhance customer experiences and make smarter, data-driven decisions. But as AI chat technology evolves, so do the rules that govern it — especially when it comes to safety and responsibility. AI is clearly here to stay, but businesses must stay ahead of the game to ensure their use of AI remains ethical,
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make sure your profile is working its hardest for you. 1. Laying the Foundation A strong
Melon Local Celebrates International Women’s Day and Women’s History Month
At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential. As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being
Melon Spotlight: Kirsten Nguyen
As one of our Senior Directors of Client Success, Kirsten is committed to keeping her team ahead of the curve through dynamic collaboration. Her extensive expertise in SEO and her knack for infusing humor into everyday challenges have made her a standout leader to both our team and our clients. In a candid conversation, Kirsten shares her passion for investing in people, her approach to guiding the team through the
4 Easy Ways to Refresh Your Instagram Business Page
You’ve finally got your business on Instagram, but are you using it to its full potential? According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth. For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else. The good
What to Know About the Rise of DeepSeek AI
The latest advancements in artificial intelligence (AI) are no longer confined solely to Silicon Valley. China-based AI startup DeepSeek recently made headlines across the world with the launch of its DeepSeek R1 chat model in January. Let’s dive into how DeepSeek is shaking up the industry, and what implications their rise may have for your business. DeepSeek’s Impact on AI World It’s safe to say DeepSeek is making waves in
What to Know About the FCC’s Vacated TCPA Consent Rule
The regulatory landscape for insurance marketers took an unexpected turn on January 24 when the Federal Communications Commission (FCC) officially postponed the enforcement of its 1-to-1 Consent Rule for up to 12 months. But just hours later, the Eleventh Circuit Court of Appeals went a step further — vacating the rule entirely. This ruling effectively nullifies the FCC’s attempt to require direct, individual consent from consumers for each specific company
Melon Spotlight: Kris Plaat
Meet Kris Plaat — one of our dedicated Paid Search Managers! From optimizing bids to refining targeting, Kris ensures our campaigns deliver high-quality leads. We asked Kris about his behind-the-scenes role and what — besides coffee — fuels his passion for paid search. Ready to see how Kris and the rest of our paid search team can elevate your business? Schedule a demo today and experience a fresher approach to
5 Things I Love About Melon Local – Feat. Juan Calix
Altamonte Springs, FL insurance agent Juan Calix built his agency from the ground up during one of the most uncertain times — June 2020, in the middle of the COVID pandemic. But instead of seeing obstacles, he saw opportunity. With a mindset rooted in growth and an unwavering commitment to his community, Juan quickly turned challenges into wins, proving that success is about perspective and persistence. Five years later, Juan’s
Latest Blog Posts
4 Must-Know Best Practices for Artificial Intelligence
Whether it’s ChatGPT or Gemini, businesses everywhere are jumping on the Artificial Intelligence (AI) bandwagon to streamline processes, enhance customer experiences and make smarter, data-driven decisions. But as AI chat technology evolves, so do the rules that govern it — especially when it comes to safety and responsibility. AI is clearly here to stay, but businesses must stay ahead of the game to ensure their use of AI remains ethical,
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make sure your profile is working its hardest for you. 1. Laying the Foundation A strong
Melon Local Celebrates International Women’s Day and Women’s History Month
At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential. As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being
Melon Spotlight: Kirsten Nguyen
As one of our Senior Directors of Client Success, Kirsten is committed to keeping her team ahead of the curve through dynamic collaboration. Her extensive expertise in SEO and her knack for infusing humor into everyday challenges have made her a standout leader to both our team and our clients. In a candid conversation, Kirsten shares her passion for investing in people, her approach to guiding the team through the
4 Easy Ways to Refresh Your Instagram Business Page
You’ve finally got your business on Instagram, but are you using it to its full potential? According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth. For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else. The good
What to Know About the Rise of DeepSeek AI
The latest advancements in artificial intelligence (AI) are no longer confined solely to Silicon Valley. China-based AI startup DeepSeek recently made headlines across the world with the launch of its DeepSeek R1 chat model in January. Let’s dive into how DeepSeek is shaking up the industry, and what implications their rise may have for your business. DeepSeek’s Impact on AI World It’s safe to say DeepSeek is making waves in
What to Know About the FCC’s Vacated TCPA Consent Rule
The regulatory landscape for insurance marketers took an unexpected turn on January 24 when the Federal Communications Commission (FCC) officially postponed the enforcement of its 1-to-1 Consent Rule for up to 12 months. But just hours later, the Eleventh Circuit Court of Appeals went a step further — vacating the rule entirely. This ruling effectively nullifies the FCC’s attempt to require direct, individual consent from consumers for each specific company
Melon Spotlight: Kris Plaat
Meet Kris Plaat — one of our dedicated Paid Search Managers! From optimizing bids to refining targeting, Kris ensures our campaigns deliver high-quality leads. We asked Kris about his behind-the-scenes role and what — besides coffee — fuels his passion for paid search. Ready to see how Kris and the rest of our paid search team can elevate your business? Schedule a demo today and experience a fresher approach to
5 Things I Love About Melon Local – Feat. Juan Calix
Altamonte Springs, FL insurance agent Juan Calix built his agency from the ground up during one of the most uncertain times — June 2020, in the middle of the COVID pandemic. But instead of seeing obstacles, he saw opportunity. With a mindset rooted in growth and an unwavering commitment to his community, Juan quickly turned challenges into wins, proving that success is about perspective and persistence. Five years later, Juan’s
