The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How to Write Better AI Prompts with the GREEN Framework
Artificial intelligence has changed the way businesses create content, brainstorm ideas and solve problems. With nearly 75 percent of companies adopting AI for at least one business function, its use will inevitably increase over time. But here’s something many people overlook: the quality of AI’s output depends on the quality
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
What is the Google Algorithm, Anyway?
Our Las Vegas roots tell us it’d be a smart bet to put money on where your insurance agency’s clients come from. Primarily, you’re getting word-of-mouth referrals from previous happy clients. And the second-largest group is from Google searches for “insurance agency” or “insurance agent near me”, right? If so, you’re doing something right. If not, it’s probably time for some adjustments to your insurance agency marketing plan. Either way,
Interview with an Agent: Mike Paffhausen
Prior to becoming an insurance agent, Mike Paffhausen lived another life as a civil engineer working in water resources and environmental services. However, with a family full of agents, he couldn’t shake the feeling that the insurance industry was his calling. Flashforward, Mike is a captive agent with six years under his belt at his Butte, Montana agency. Throughout his years in the industry, Mike has counted himself lucky to
Latest Blog Posts
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
What is the Google Algorithm, Anyway?
Our Las Vegas roots tell us it’d be a smart bet to put money on where your insurance agency’s clients come from. Primarily, you’re getting word-of-mouth referrals from previous happy clients. And the second-largest group is from Google searches for “insurance agency” or “insurance agent near me”, right? If so, you’re doing something right. If not, it’s probably time for some adjustments to your insurance agency marketing plan. Either way,
Interview with an Agent: Mike Paffhausen
Prior to becoming an insurance agent, Mike Paffhausen lived another life as a civil engineer working in water resources and environmental services. However, with a family full of agents, he couldn’t shake the feeling that the insurance industry was his calling. Flashforward, Mike is a captive agent with six years under his belt at his Butte, Montana agency. Throughout his years in the industry, Mike has counted himself lucky to