The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
RECAP: Melon Local Celebrates Bring Your Child to Work Day
Bring Your Child to Work Day officially took over the Melon Local office on April 23, and for a few hours, our usual crew of marketers, strategists and Client Success pros shared the spotlight with some very important guests — the future generation of Melon leaders! Throughout the morning, 14
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
What is the Google Algorithm, Anyway?
Our Las Vegas roots tell us it’d be a smart bet to put money on where your insurance agency’s clients come from. Primarily, you’re getting word-of-mouth referrals from previous happy clients. And the second-largest group is from Google searches for “insurance agency” or “insurance agent near me”, right? If so, you’re doing something right. If not, it’s probably time for some adjustments to your insurance agency marketing plan. Either way,
Interview with an Agent: Mike Paffhausen
Prior to becoming an insurance agent, Mike Paffhausen lived another life as a civil engineer working in water resources and environmental services. However, with a family full of agents, he couldn’t shake the feeling that the insurance industry was his calling. Flashforward, Mike is a captive agent with six years under his belt at his Butte, Montana agency. Throughout his years in the industry, Mike has counted himself lucky to
Spring Cleaning for Your Marketing Campaigns
It’s official! We’re now in Q2 of 2021. Where has the time gone?! Now that quarter one is behind us, it’s the perfect time to reflect on the performance of insurance marketing campaigns past. Here at Melon Local, we provide our clients with monthly updates on their insurance marketing campaigns. However, it’s important to remember that some campaigns take a little more time than others to yield results (such as
5 Business Tips for New Insurance Agents
Our expertise may be in digital marketing for insurance agents, but we know there’s more to building your business than gaining new leads. So, we caught up with multi-office insurance agent Chris Jones from Bothell, WA to pick his brain about growing a new insurance agency. With years of experience, a large team, and multiple offices, Chris knows a thing or two about what it takes to thrive in the
How to Optimize Local Directory Listings
Online local directory listings are essentially an advanced, tech-age version of the Yellow Pages. These websites help people find business information, compare companies, and browse reviews so they can get the goods or services they need. If you’ve searched for a local business using a query like “Thai food near me” or “plumbing services in Bend, OR”, then you’ve likely come across local business directory listings. As a local business,
What Makes a Good Advertisement?
We’re surrounded with advertising every day. Between logos on t-shirts, social media ads, and mailers from our favorite fast-food chains, they’re almost impossible to avoid! As someone who comes across various types of ads on a daily basis, you probably have opinions about what is and isn’t effective. But have you thought about the why behind this interest or aversion? While there isn’t a fool-proof formula for creating great ads,
Latest Blog Posts
Insurance Ads for Your New Agency
New to your market? Insurance ads can help you alert your community that your agency is open for business! The goal of insurance advertising is to get your agency in front of potential policyholders when they’re searching for services like yours. Following these tips, you can make the most out of your insurance ads. 1. Set attainable goals. Before creating ads, you first need to decide what your goals are
Guide to Google’s Search Engine Results Pages
When you plug a search query into Google, millions of results populate in the blink of an eye. Depending on your query, the format of the search engine results page, or SERP, can vary. If you were to submit a search for a local restaurant, then you’re likely to see Google Business Profile listings at the top of the page. If you search for a pair of leather boots, then
How to Respond to Reviews at Your Agency
We probably don’t have to tell you that reviews are important to your business, but just in case you missed it, we’ll say it again. Reviews are important to your business! In fact, an incredible 93% of people say that online reviews have impacted their purchasing decisions. To capture the attention of an increasingly online crowd, you’ll need to wow on review sites. Getting reviews isn’t the only factor necessary
What is the Google Algorithm, Anyway?
Our Las Vegas roots tell us it’d be a smart bet to put money on where your insurance agency’s clients come from. Primarily, you’re getting word-of-mouth referrals from previous happy clients. And the second-largest group is from Google searches for “insurance agency” or “insurance agent near me”, right? If so, you’re doing something right. If not, it’s probably time for some adjustments to your insurance agency marketing plan. Either way,
Interview with an Agent: Mike Paffhausen
Prior to becoming an insurance agent, Mike Paffhausen lived another life as a civil engineer working in water resources and environmental services. However, with a family full of agents, he couldn’t shake the feeling that the insurance industry was his calling. Flashforward, Mike is a captive agent with six years under his belt at his Butte, Montana agency. Throughout his years in the industry, Mike has counted himself lucky to
Spring Cleaning for Your Marketing Campaigns
It’s official! We’re now in Q2 of 2021. Where has the time gone?! Now that quarter one is behind us, it’s the perfect time to reflect on the performance of insurance marketing campaigns past. Here at Melon Local, we provide our clients with monthly updates on their insurance marketing campaigns. However, it’s important to remember that some campaigns take a little more time than others to yield results (such as
5 Business Tips for New Insurance Agents
Our expertise may be in digital marketing for insurance agents, but we know there’s more to building your business than gaining new leads. So, we caught up with multi-office insurance agent Chris Jones from Bothell, WA to pick his brain about growing a new insurance agency. With years of experience, a large team, and multiple offices, Chris knows a thing or two about what it takes to thrive in the
How to Optimize Local Directory Listings
Online local directory listings are essentially an advanced, tech-age version of the Yellow Pages. These websites help people find business information, compare companies, and browse reviews so they can get the goods or services they need. If you’ve searched for a local business using a query like “Thai food near me” or “plumbing services in Bend, OR”, then you’ve likely come across local business directory listings. As a local business,
What Makes a Good Advertisement?
We’re surrounded with advertising every day. Between logos on t-shirts, social media ads, and mailers from our favorite fast-food chains, they’re almost impossible to avoid! As someone who comes across various types of ads on a daily basis, you probably have opinions about what is and isn’t effective. But have you thought about the why behind this interest or aversion? While there isn’t a fool-proof formula for creating great ads,
