The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
RECAP: Melon Local Celebrates Bring Your Child to Work Day
Bring Your Child to Work Day officially took over the Melon Local office on April 23, and for a few hours, our usual crew of marketers, strategists and Client Success pros shared the spotlight with some very important guests — the future generation of Melon leaders! Throughout the morning, 14 kids ages 4–11 got a behind-the-scenes look at life at Melon Local, starting with an office tour where they met
What to Know About Google’s Review Response Update
Did you know you may be replying to Google business reviews without realizing your responses never went live? Google has quietly introduced a new moderation layer for business review replies — meaning responses can now be delayed, filtered or rejected before ever appearing publicly on Search or Maps. Here’s what’s changing, and what your business should do about it. How is Google Now Moderating Reviews? Before this update, Google review
You’re Invited to Melon Local’s Open House
Heading to Las Vegas during the week of May 11? You don’t want to miss Melon Local’s Open House! Don’t think of this as just another stop on your trip — it’s a chance to experience Melon Local up close and personal. From May 11-12, we’re opening our doors just minutes from the Strip and giving you a behind-the-scenes look at how everything comes together. The strategies, the people and
Melon Spotlight: Raya McCracken
As a Client Success Manager, Raya McCracken brings positivity, consistency and a genuine commitment to helping her clients succeed every day. She thrives in the day-to-day, balancing communication, strategy and support to ensure each client feels confident and taken care of. From managing accounts to building strong relationships, Raya plays a key role in delivering the Melon experience with care and intention. We caught up with Raya to talk about
Why Your Business Needs to Be on Social Media
There was a time when social media felt like a “nice to have.” Something you’d get to after your website was polished, your ads were running and your referrals were steady. These days, however, it’s no longer optional for businesses to be present on social media. Social media isn’t competing with your marketing strategy — it is your visibility strategy. And if you’re not showing up consistently, you’re handing opportunities
Melon Spotlight: Edgar Serrano Ramos
As a Director of Client Success, Edgar brings strong leadership, steady focus and a genuine commitment to both his team and the clients he supports every day. He leads with intention, working closely with Client Success Managers to refine processes, strengthen communication and ensure every account is set up for long-term success. From guiding strategy to supporting day-to-day wins, Edgar helps keep the entire client experience running smoothly while continuing
Inc. Ranks Melon Local at No. 15 in Rocky Mountain Regionals
Melon Local is proud to announce it’s been ranked No. 15 on Inc. Magazine’s 2026 Regionals: Rocky Mountain list of the fastest-growing privately held companies in the region. An extension of the national Inc. 5000, the Regionals list offers a data-driven look at the independent businesses driving growth across the Rocky Mountain economy. This year’s list includes 69 companies across Montana, Idaho, Wyoming, Nevada, Utah and Colorado, with each selected
AIO vs. GEO: What’s the Difference in AI Search?
SEO is no longer just about ranking on Google. Today, businesses also need to appear in AI-generated summaries, map results, voice search answers and generative responses that may not show traditional search listings at all. That shift has introduced two important strategies businesses need to understand: Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO). While the terms sound similar, they serve different roles in helping businesses stay visible in
Website Traffic but No Leads? Here’s What’s Going On
If your website traffic is going up but calls, form fills, or bookings aren’t following, you’re not alone. This is one of the most common frustrations we hear from local service businesses. And it’s usually extra confusing because on the surface, it feels like things should be working. People are finding your site and clicking through pages. So why aren’t the leads pouring in? Let’s break down what’s actually