The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Interview with an Agent: Kira Schnell-Harrison
Before she became an insurance agent, Kira Schnell-Harrison was a competitive synchronized figure skater. Kira grew up ice skating in Wisconsin and, at one point, qualified for Team USA. After her skating career, she worked in various roles in the consumer goods industry before opening her Chicago-area insurance agency in 2019. Although she doesn’t compete anymore, she still coaches ice skating and applies the same experience to managing her insurance
What is Organic Search Optimization?
You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization? If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having
20 Ways to Use Facebook in Your Insurance Marketing Strategy
If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook. With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community. Whether you’re just starting off or you’ve been using
Interview with an Agent: Kevin Hayward
Kevin Hayward originally envisioned himself as a newspaper writer. He studied communication and was an active freelance writer for his local newspaper, but soon realized he had a passion for the insurance industry. After earning his bachelor’s degree, Kevin entered the insurance world as a claims agent in 2007. He worked his way up the company ladder and became a public affairs specialist and wrote articles for the insurance company’s
7 Tips for Choosing an SEO-Friendly Domain Name
Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy. So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps: Define your brand Increase your click-through rate Generate more leads Boost your traffic Give credibility to your agency If your domain is too long or complicated, chances are it will be
10 Ways Your Insurance Agency Can Show Customer Appreciation
Just because your insurance agency sells someone a new policy doesn’t mean that things end there. The insurance industry is all about nurturing long-term relationships, and like any healthy relationship, there needs to be a balance of mutual appreciation between you and your customers. Reciprocity is crucial to your agency’s long-term success and, in turn, makes your customers more likely to return the favor through additional sales, reviews and referrals.
Melon Local Named 2022 Google Premier Partner
All of us at Melon Local are ecstatic to announce that our insurance marketing agency has achieved 2022 Google Premier Partner status in the Google Partners program! Okay, so what does this mean exactly? It means Google now ranks Melon Local in the top 3% of all Google Partners and distinguishes us as a top industry performer. That’s a pretty big deal! This February, Google recognized the achievements of Melon
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some
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Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re
Interview with an Agent: Greg Bratcher
Originally born and raised in New Mexico, Greg Bratcher eventually made his way out to Texas and began his insurance career working in claims in 1987. Honing his passion for customer service and helping people realize their dreams and goals, Greg opened his own insurance agency in San Angelo, TX in 2006. Since opening his agency, he’s qualified for the prestigious Million Dollar Round Table and has enjoyed being able
How to Create the Perfect Insurance Marketing Plan
As an insurance agent, it’s essential for you to create a detailed marketing plan every year to help you keep your business on track and realize your goals. A detailed insurance marketing plan can make a difference in your annual ROI and may lead to new opportunities you never considered. Although no two agencies are the same, we’ve come up with five useful strategies for developing a new marketing plan!
Make People Fall in Love With Your Insurance Agency
As an insurance agent, part of your job is to win the hearts of your customers. Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies. Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently keep the individuals, families and businesses you serve top-of-mind. Let’s go over some insurance marketing
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the