The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
California’s Insurance Market – What’s Really Going On?
California’s top insurance provider sent shockwaves through the insurance world when they announced they would no longer accept new lines of business for home and commercial policies in California, effective May 27, 2023. State Farm cited “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market” as motivating factors for its decision to pull out of the state, according to a company press release.
5 Things I Love About Melon Local: Feat. Meredith Baldridge
North Carolina insurance agent Meredith Baldridge has served her community of Brevard, NC for the past 20 years. Initially starting her career as an insurance claims representative, her agency now oversees the coverage needs of over 5,500 households. After being misled by other digital marketing companies promising more than they could deliver, she eventually found Melon Local in 2021 and has only seen her agency grow since establishing her fruitful
Smart Business Partnerships for Insurance Agents
As an insurance agent, it can take a village — or rather, community — to boost your visibility. Wherever you’re located, you should always partner with other types of businesses and industries to increase your leads and customer base. By forming strategic alliances with related businesses, you’re more likely to gain access to prospective clients you may never before have reached. Let’s take a look at some potential partnerships that
Melon Local Supports Mental Health Awareness Month
Melon Local is proud to recognize Mental Health Awareness Month this May. According to a recent study, about 1 in 5 adults experience at least one type of mental health illness each year. As a Nevada Top Workplace honoree, we understand the importance of creating a workspace that empowers our team members and facilitates growth and emotional wellness. In case you need some ideas on ways to make your workspace
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
5 Things I Love about Melon Local: Feat. Kirk Baker
Santa Clarita insurance agent Kirk Baker has been an industry pro since 1989. Having obtained Lifetime Million Dollar Round Table and President’s Club statuses, as well as helping 10 of his former team members open their own agencies, Kirk knows what it takes to run a successful agency. In 2019, he even co-founded Team by the Minute — a phone-answering service that provides customer support for other businesses with a
6 Ways To Set Your Agency Apart from Insurtechs
Insurtech companies are startups or established insurance companies that use technology to provide innovative and efficient insurance solutions. Typically, these companies target younger, tech-savvy customers. These companies often use data analytics, AI and other new technologies to streamline their insurance processes and provide customers with personalized and cost-effective insurance products. Similar to traditional property & casualty providers, insurtech companies offer a wide range of services, including digital insurance underwriting, policy
Latest Blog Posts
The Power of Positivity at Melon Local
From earning our Google Premier Partner status in early 2022 to increasing the number of our clients from 200 to 1,500 over a two-year period, we owe the majority of our success to creating a positive environment inside and outside our office! “Our culture is what has set Melon Local apart during and after the Covid remote work era,” says our CEO Whitney Green. “I have always been passionate about
Utilizing Your Google Business Profile as an Insurance Agent
Having a fully optimized Google Business Profile (GBP) is one of the most important things you can do as part of your insurance marketing strategy. There’s no reason not to have a GBP, considering Google is the most visited website and search engine in the world, and it’s free to create. Think of your profile as a Yellow Pages listing that features everything people need to know about your business,
Interview with an Agent: Dennis Holland
Before becoming an insurance agent, Dennis Holland had a rewarding 10-year career in credit lending. However, when the owners decided to shut things down, Dennis found a new career working for a friend and insurance agent in Alpharetta, GA. Three years later, he was given the opportunity to take over a retiring agent’s office in nearby Cumming, GA. Since opening his agency on June 1, 2021, Dennis has been able
Search Ads Versus Display Ads in Insurance Advertising
When it comes to incorporating online ads in your insurance advertising campaigns, having the right display and search ads can make a difference in growing your agency. While both of these ad formats should be utilized by your agency, they each have specific advantages for different types of campaigns. You can also waste a decent chunk of your advertising budget if you’re not using the right ad types for your
20 Ways to Use Instagram in Your Insurance Marketing Strategy
With over 1 billion users across the globe, Instagram is one of the most popular social media networks in the world and one of the best social media platforms to implement your insurance marketing strategy. Besides being a popular outlet for sharing video and photo content, it’s one of the biggest platforms for digital marketing, with over an outstanding 25 million active business accounts. If that’s not convincing enough for
Interview with an Agent: Dave Christy
Washington insurance agent Dave Christy is a “numbers guy” at heart. Originally from Columbus, OH, Dave moved to Washington during high school and graduated from Washington State University with a focus in Math and Communications. After graduation, he put his skills to the test as a stockbroker for several years before becoming a licensed insurance agent in 1994. Following the success of his first agency in Spokane Valley, WA, he
4 Do’s and Don’ts of Using Insurance Keywords
Using the right insurance marketing keywords can make a difference in how well your agency’s website ranks in search engines and can impact your leads. If you’re not familiar with what keywords are, think of them as GPS coordinates for your Search Engine Optimization or Organic Search Optimization campaigns that help people reach your content online. Having the right keywords can determine how popular your website is in search algorithms. Search
6 Ways You Can Generate Reviews for Your Insurance Agency
As part of your insurance marketing strategy and online reputation management, generating and encouraging online reviews is essential. Online review statistics have shown over 54 percent of online shoppers read at least four product reviews before purchasing a product. Having a substantial number of positive reviews is crucial for adding credibility to your agency’s reputation. On the other hand, negative reviews can also help you determine any unmet needs of
What to Know About Google’s Responsive Search Ads
Google will no longer serve new expanded text ads starting June 30, 2022 The world of paid advertising is constantly evolving, especially with Google, which is continuously updating how it runs its ad programs. If your business revolves around insurance marketing – let alone any kind of marketing – you should be aware of Google’s plans to scrap expanded text ads to instead focus on responsive search ads on June