The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
5 Paid Search Red Flags to Watch Out For
If you’re an insurance agent, chances are you either have a third-party company handling your leads or you’ve at least received sales emails promising astronomical numbers. However, keep in mind not all marketing agencies are equal — and in fact, some can over-promise or artificially inflate their data. In the ever-changing world of insurance marketing, finding the right partners to generate leads for your agency can be a daunting task,
5 Things I Love About Melon Local – Feat. Sean Morton
Since starting his insurance career in 2005, Sean Morton’s agency now manages over 4,500 households in Littleton, CO — located in the busy and competitive Denver Metropolitan area. If he wasn’t busy enough, he also runs his own business, SPEED Trainer Workshop, and helps oversee Team Member Trainer with several other agents across the country. However, Sean eventually realized he needed extra help with his digital marketing efforts and made
10 Video-Making Strategies for Insurance Agents
In this day and age, it’s essential for insurance agents to incorporate video content into their marketing strategy. Today, 86 percent of businesses regularly use video as a marketing tool, so filming engaging and unique content should be a priority for your agency. Videos are a great way to connect with your audience and community, and they can be especially effective when used as part of a larger marketing campaign.
Melon Minute: Rank Higher for Auto Insurance on Google
If you’re an insurance agent, you may be wondering, “Why am I not ranking higher on Google for auto insurance?” The search engine considers a wide range of factors when it comes to ranking, but according to Google, it considers these three its highest priority: Relevance Distance Prominence For this blog, let’s focus on Google’s relevance factor — which is how well a Google Business Profile aligns with what someone
5 Things I Love About Melon Local: Feat. Connie Fenner
After spending nearly 20 years working in media advertising, Connie Fenner wanted a career path that would allow more opportunities to help her community more directly. She eventually found her calling working in insurance — first as a sales rep in January 2021, and she opened her own agency in August of the same year. She currently operates her insurance agency in Chapel Hill, NC, a close-knit community best known
Threads by Instagram for Insurance Agents
As if there weren’t enough platforms to keep up with, Threads by Instagram recently took the social media world by storm on July 5, 2023. On its first day alone, thirty million users signed up for Threads — making the Twitter (now known as X) rival surpass ChatGPT as the fastest-growing app in history. As the app is still in its infancy, we have yet to see if it will
Facebook Advertising Strategies for Insurance Agents
It’s one thing to have an active Facebook business profile, but did you also know that it can be an effective advertising tool for your insurance agency? Whether it comes to boosting a post or you’re using Facebook Ads, you have the power to connect with your customers at the click of a button. Let’s take a look at why you should be using Facebook for advertising and how you
5 Ways to Use Reviews to Increase Your Insurance Agency’s Visibility
Congrats, someone gave your insurance agency a five-star review on Google — now what? In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand. So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility! 1. Responding to Online Reviews First and foremost, staying
5 Things I Love About Melon Local: Feat. Ava Stewart
As a teen, while working under her father, Ava Stewart saw firsthand the difference a good insurance agent can make in people’s lives. After working in the corporate world for several years, she returned to her father’s agency so she could have a more direct impact on her community. She eventually followed in his footsteps and opened her own insurance agency in Miramar, FL. Being of Jamaican descent, Ava especially
Latest Blog Posts
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break it down! Tailoring the Demo to Your Interests After a warm introduction from one of
Social Media Trends to Keep You Growing This Season
Just like sweater weather and pumpkin spice, social media trends change just as quickly as the seasons, so it’s essential for insurance agents not to “fall” behind on the latest digital happenings across Facebook, Instagram, LinkedIn and TikTok. Let’s explore some of the latest social media trends that should be a part of your strategy, such as taking advantage of trending audio, video ideas and authentic storytelling. Sound Off with
Interview with an Agent: Mario Giraldo
Growing up in an immigrant household in the U.S., Mario Giraldo became well aware of the obstacles Spanish speakers face trying to navigate the insurance world. He often served as his family’s translator for official matters and found it frustrating how his parents would often be dismissed or left without answers due to their language barrier. This ultimately drove his passion to become an insurance agent in Kansas City, MO,
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and laws. As you are familiar with, not only has the insurance industry been impacted, but
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in store with Facebook! Ready for your paid search to pay off? Book a demo today!
Meet Melon University Speaker Scott Grates
Following the 2007–2008 Financial Crisis, insurance agent Scott Grates found himself in a tight spot. As a brand new agency owner with a wife and two babies at home, he had to make every dollar count. So, he tested every marketing strategy he could — Yellow Pages, direct mail, telemarketing and newspaper ads. A year later, he reviewed his various marketing efforts and realized there was one clear outlier that
How to Help Melon Local Support Light the Night
Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of
How to Grow During Life Insurance Awareness Month and Beyond
National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It