The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Melon Local Measures Success in Paid Search
At Melon Local, we believe paid search isn’t just about being seen — it’s about letting people know you run the best business in town. With an average 30 percent click-to-quote rate, our comprehensive approach ensures you not only reach your local market but also convert them into loyal customers. Here’s how we “ex-seed” expectations when it comes to our paid search services. Monthly In-Depth Meetings We get that sifting
Melon Spotlight: Michael Long
Meet our June 2024 Melon Spotlight, Michael Long, one of our exceptional Directors of Client Success. Since day one, Michael has proven himself as a valuable team player by consistently driving results and forging fruitful partnerships with agents all across the country. Join us as we delve into what fuels Michael’s passion for digital marketing and his passions beyond Melon Local!
Interview with Melon Local’s Senior Director of Paid Search
Meet Megan Murphy, Melon Local’s Senior Director of Paid Search — or as our paid search team affectionately refers to her, “Fearless Leader.” Despite starting off as a Client Success Manager (a role in which she also excelled), Megan’s real passion was in driving change for our clients behind the scenes. Upon joining our paid search department, it didn’t take long for her to establish her fearless persona and earn
Celebrating National Homeownership Month as Insurance Agents
June is National Homeownership Month, a special time to celebrate the dream of owning a home and the stability it brings. Originally starting as a one-week celebration in June 1995, it eventually evolved into a month-long celebration in 2002 and recognizes not only the 66 percent of Americans who currently own homes but also those in the home buying process. In honor of this special month, let’s delve into some
Real Numbers and Results with Melon Local
Why get “melon-choly” about your insurance agency’s digital marketing when you can get Melon Local? Agents like you deserve a partner like us who knows how to make your agency the talk of the town. At Melon Local, we specialize in market-proven strategies that yield fruitful results. Whether it’s Paid Search, Organic Growth or Social Media, your business won’t just reach your local market — it will captivate them! Paid
4 Do’s and Don’ts of Paid Search
No matter the size of your insurance agency, mastering paid search can dramatically boost your digital presence and bring in fresh, quality leads. In fact, 45 percent of page clicks go to pay-per-click (PPC) ads in search results and visitors are 50 percent more likely to convert through paid search than those who come through organically. Paid search requires investing more than dollars — it takes strategy and time. But
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
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Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught