The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How Insurance Agents Can Maximize Social Media Engagement
Social media isn’t just about posting content — it’s about engaging with your audience to build relationships, trust and, ultimately, your business. But what does engagement look like on different platforms? Let’s dive into what engagement looks like across Facebook, Instagram, LinkedIn and TikTok. Community Building and Interaction on Facebook Facebook’s engagement is driven by likes, comments, shares and group interactions. It’s a platform where community building is not just
How Social Media and Organic Search Benefit Each Other
The intersection of social media and organic search optimization isn’t just a crossroad — it’s a digital superhighway to growing your business. Leveraging the strengths of both these digital realms can propel your online visibility to new heights, drive more traffic and, ultimately, help you dominate your local market. Let’s explore how these two powerful forces can be utilized together to grow your business! How Social Media Enhances Organic Search
Melon Spotlight: Colin Heald
Introducing our July 2024 Melon Spotlight, Colin Heald, our one and only Senior Software Architect. Though not always front and center, Colin’s impact on Melon Local’s operations is tremendous as the founder of our proprietary software known as “The Patch.” We took some time to speak to Colin to learn more about his unique background, creating The Patch and what he enjoys most about working at Melon Local! Check out
5 Things I Love About Melon Local – Feat. Andrew Smith
While working as an intern at an Atlanta-area accounting firm after his graduation from Kennesaw University, Andrew Smith realized he wanted a career that would allow him to have a greater impact on his community. When given the chance to join a local insurance office as a team member, he fell in love with the industry and eventually opened his own office 11 years later in Marietta, GA in 2019.
Interview with ‘Helpy Hour’ Founder Lee Ann Stach
If there’s anything that can be said about Helpy Hour, it’s that their approach to networking insurance agents with each other is unconventional. What originally began as a satirical social media page in 2018 for like-minded agents to vent about common challenges has since become a trusted voice that has amassed a following in the thousands and regularly holds educational workshops across the country. Now on the horizon is their
Client Success Story with Natalie Nunez
Meet one of Melon Local’s talented Social Media Content Creators, Natalie Nunez! Natalie has been an integral part of our Melon Patch, from helping our One in a Melon agents create their social accounts to helping them stand out in their local market. We caught up with her to learn more about her innovative approach to social media and how she’s had an impact on our One in a Melon
4 Ways to Celebrate ‘Insurance Nerd Day’ On Social Media
Have you ever wondered why so many people in the insurance industry proudly call themselves “insurance nerds”? It’s because they genuinely love what they do, and there’s even a day to celebrate this passion! July 18 is Insurance Nerd Day, a fun-filled occasion for all the dedicated insurance enthusiasts out there. Insurance Nerd Day is a celebration for everyone in the insurance industry, from agents to policyholders and even those
Not All Business Listings Are Created Equal
First impressions often happen online, especially when it comes to online business listings. You can think of them as digital storefronts where your customers can learn everything about your business, including your contact info, your services and products, workplace culture and reviews. In fact, online listings may receive 2.7 times more views than a brand’s own website. Notably, one 2024 survey found that 77 percent of consumers use at least
Deciding Between Google and Microsoft Ads
Google accounts for over 90 percent of the global search engine market — making it the world’s most popular search engine — but this doesn’t mean you should overlook the lead-generating potential of Microsoft Ads — in particular through its search engine Bing. Let’s break down how both Google and Microsoft Ads differ and what they share in common. 1. Demographics Perhaps one of the most notable differences between these
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Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the
Highlights from Melon Local’s Third Year in Business
Wow, where do I even start with all the amazing things we accomplished at Melon Local last year? As CEO of Melon Local, I can definitely say 2022 was a milestone year for our company. Reflecting on 2022, some of our most notable highlights include: Celebrating three years of fruitful partnerships Adding 600+ individual agents & offices as clients Achieving Google Premier Partner status (top 3% in the U.S.) Reaching
Interview with an Agent: Chasidy Murphy
If you live in Trophy Club, TX, chances are you’ve probably seen insurance agent Chasidy Murphy cruise around in her agency-branded Jeep. After spending years working in corporate roles, Chasidy felt the urge to carve a new career path for herself and opened her Trophy Club insurance agency in 2016. When it came to marketing her insurance agency, she originally signed up with a marketing company that didn’t quite get
Google Maps to Embrace New ‘Neighborhood Vibe’ Feature
Google is bringing some new ‘vibes’ to Google Maps. During its recent annual ‘Search On’ event, Google announced a new feature called “Neighborhood Vibe,” which will highlight the most popular and hottest destinations across different neighborhoods. The new addition to Google Maps will be made possible by combining AI with local content from Maps users, including info taken from Google. “When you’re looking at the map of an area, we
Organic Search vs. Paid Search in Insurance Marketing
When marketing your insurance agency, you may ask yourself if it’s better to get leads through organic search or paid search. While 68 percent of online experiences begin with a search engine, the results from organic and paid search can vastly influence people’s purchasing decisions in different ways. Not sure where to start? Here are the benefits of going with either an organic or paid search campaign: Organic Search Benefits
15 Reasons Melon Local Can’t Be Beat
We’re not like other digital marketing agencies. We’ve planted roots, gained expertise, and established fruitful partnerships in the insurance industry – and only the insurance industry. While it might be convincing enough to hear we are in the top three percent of Google Partners in the United States as a Google Premier Partner, there are plenty of reasons why we’re your one-stop shop for insurance marketing needs. In fact, we’re
How to Address Google Business Profile Suspensions
While having a Google Business Profile (GBP) is a must for boosting your insurance agency’s search engine rankings, having an account can come with complications. Your GBP can become suspended if you’re not adhering to Google’s guidelines. It is also possible for your account to face suspension due to an internal problem at Google. Even more frustrating is that Google often won’t provide any clear reason for why your account
Melon Local Interviews AHA President Joe Nguyen
Insurance agent Joe Nguyen and a group of 30 agents came together in Las Vegas, NV for the first-ever Agents Hosting Agents conference in 2005. Realizing the value agents could gain from in-person networking events like AHA, Nguyen decided to turn the conference into a non-profit organization that has since hosted over several thousand attendees. Now with their fifth conference planned for April 19-21, 2023 in Anaheim, CA, we caught