The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Interview with an Agent: Julie Hahn
North Carolina Insurance Agent Julie Hahn always understood the necessity of smart marketing when she opened her first agency in 2009 — whether it be through internet leads, organic search optimization or social media. Fast-forward to 2022, and Julie has opened another successful agency with a new company in the competitive Charlotte-metro area — but something was missing. She had the drive, but what she really needed was the right
Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping our clients stand out in their local markets have made her a truly One in
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the Way? From OpenAI’s ChatGPT and Google’s Gemini and Microsoft’s Co-Pilot, these advanced AI platforms are
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting Market Dynamics Competition is heating up in the insurance industry, it’s no longer enough to
FTC’s New Rule for Fake Reviews Officially in Effect
How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting or purchasing fake reviews, including those from people who don’t exist or have never engaged
Soaring Eagle Founder Shares Excitement About 2025 Event
As the COVID-19 pandemic redefined the professional landscape in 2020, Michigan insurance agent David Arce realized a significant void in networking and educational opportunities for agents. His recognition of the need for in-person connection and shared growth among insurance agents inspired Arce to found the Soaring Eagle Agent Study Group to continue fostering agency growth. “The core of it was just about agents sharing with each other,” says Arce. “Being
5 Things I Love About Melon Local – Feat. Trevor McBride
Portland, OR-area insurance agent Trevor McBride had already been running his agency for nearly seven years before coming across Melon Local. Previously, he’d tried working with other marketing companies but didn’t quite find the fruitful partnership he needed for his digital presence. Despite only joining us in February, Trevor has grown to love Melon Local for a number of reasons, including our personalized approach to digital marketing and transformative workshops.
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about his meticulous approach to paid search, the rewarding challenges of his role and what he
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts over fear in our approach to digital marketing. 1. Guaranteed Placement On Google Ranking If
Latest Blog Posts
Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re
Interview with an Agent: Greg Bratcher
Originally born and raised in New Mexico, Greg Bratcher eventually made his way out to Texas and began his insurance career working in claims in 1987. Honing his passion for customer service and helping people realize their dreams and goals, Greg opened his own insurance agency in San Angelo, TX in 2006. Since opening his agency, he’s qualified for the prestigious Million Dollar Round Table and has enjoyed being able
How to Create the Perfect Insurance Marketing Plan
As an insurance agent, it’s essential for you to create a detailed marketing plan every year to help you keep your business on track and realize your goals. A detailed insurance marketing plan can make a difference in your annual ROI and may lead to new opportunities you never considered. Although no two agencies are the same, we’ve come up with five useful strategies for developing a new marketing plan!
Make People Fall in Love With Your Insurance Agency
As an insurance agent, part of your job is to win the hearts of your customers. Sure, offering low insurance premiums may impact customer retention, but there’s more to winning people over than helping them save on their policies. Satisfied customers are 80 percent more likely to renew their policies, so it’s essential to consistently keep the individuals, families and businesses you serve top-of-mind. Let’s go over some insurance marketing
Interview with an Agent: Chad Stalvey
After earning his finance degree from the University of South Carolina, Chad Stalvey imagined himself working on Wall Street. However, when the 2008 financial crisis swept the nation several months later, Chad was forced to reevaluate his career path. Fortunately, he was offered the life-changing opportunity to take over an agency in North Augusta, SC, where he could apply his financial background toward helping local families and businesses with their
Insurance Marketing Trends for 2023
The insurance industry and digital marketing world are anything but static. From more extreme weather patterns to disruptions to the traditional business model, you can expect this year to be filled with innovation and disruption for the insurance industry. Let’s go ahead and talk about several marketing trends and predictions we’ve come up with so you create an effective marketing plan for 2023! Prepare for an Ever-Changing World While the