Marketing Tips | Melon Local

How to Optimize Local Directory Listings

Online local directory listings are essentially an advanced, tech-age version of the Yellow Pages. These websites help people find business ...

What Makes a Good Advertisement?

We’re surrounded with advertising every day. Between logos on t-shirts, social media ads, and mailers from our favorite fast-food chains, ...

How to Get Customers to Fall for Your Agency

Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into ...

What are Keywords and Why do They Matter?

If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads ...

Insurance Marketing Trends for 2021

Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. ...

3 Ways to Stand Out with Insurance Agency Marketing

You know your insurance agency is better than the one down the street, but it’s important your potential customers know ...

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SEO Basics for Insurance Marketing Strategies

Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s ...

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Four Marketing Mistakes You May be Making

Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and ...

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How Customer Reviews Impact Your Business

Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad ...