The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
5 Ways to Use Reviews to Increase Your Insurance Agency’s Visibility
Congrats, someone gave your insurance agency a five-star review on Google — now what? In this digital age, harnessing the power of your customers’ testimonials can be a game-changer in spreading awareness about your brand. So, don’t let your customers’ feedback sit idle! Let’s take a look at how you can use positive feedback to boost your insurance agency’s online visibility! 1. Responding to Online Reviews First and foremost, staying
5 Things I Love About Melon Local: Feat. Ava Stewart
As a teen, while working under her father, Ava Stewart saw firsthand the difference a good insurance agent can make in people’s lives. After working in the corporate world for several years, she returned to her father’s agency so she could have a more direct impact on her community. She eventually followed in his footsteps and opened her own insurance agency in Miramar, FL. Being of Jamaican descent, Ava especially
California’s Insurance Market – What’s Really Going On?
California’s top insurance provider sent shockwaves through the insurance world when they announced they would no longer accept new lines of business for home and commercial policies in California, effective May 27, 2023. State Farm cited “historic increases in construction costs outpacing inflation, rapidly growing catastrophe exposure, and a challenging reinsurance market” as motivating factors for its decision to pull out of the state, according to a company press release.
5 Things I Love About Melon Local: Feat. Meredith Baldridge
North Carolina insurance agent Meredith Baldridge has served her community of Brevard, NC for the past 20 years. Initially starting her career as an insurance claims representative, her agency now oversees the coverage needs of over 5,500 households. After being misled by other digital marketing companies promising more than they could deliver, she eventually found Melon Local in 2021 and has only seen her agency grow since establishing her fruitful
Smart Business Partnerships for Insurance Agents
As an insurance agent, it can take a village — or rather, community — to boost your visibility. Wherever you’re located, you should always partner with other types of businesses and industries to increase your leads and customer base. By forming strategic alliances with related businesses, you’re more likely to gain access to prospective clients you may never before have reached. Let’s take a look at some potential partnerships that
Melon Local Supports Mental Health Awareness Month
Melon Local is proud to recognize Mental Health Awareness Month this May. According to a recent study, about 1 in 5 adults experience at least one type of mental health illness each year. As a Nevada Top Workplace honoree, we understand the importance of creating a workspace that empowers our team members and facilitates growth and emotional wellness. In case you need some ideas on ways to make your workspace
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
Latest Blog Posts
What to Know About the Rise of DeepSeek AI
The latest advancements in artificial intelligence (AI) are no longer confined solely to Silicon Valley. China-based AI startup DeepSeek recently made headlines across the world with the launch of its DeepSeek R1 chat model in January. Let’s dive into how DeepSeek is shaking up the industry, and what implications their rise may have for your business. DeepSeek’s Impact on AI World It’s safe to say DeepSeek is making waves in
What to Know About the FCC’s Vacated TCPA Consent Rule
The regulatory landscape for insurance marketers took an unexpected turn on January 24 when the Federal Communications Commission (FCC) officially postponed the enforcement of its 1-to-1 Consent Rule for up to 12 months. But just hours later, the Eleventh Circuit Court of Appeals went a step further — vacating the rule entirely. This ruling effectively nullifies the FCC’s attempt to require direct, individual consent from consumers for each specific company
Melon Spotlight: Kris Plaat
Meet Kris Plaat — one of our dedicated Paid Search Managers! From optimizing bids to refining targeting, Kris ensures our campaigns deliver high-quality leads. We asked Kris about his behind-the-scenes role and what — besides coffee — fuels his passion for paid search. Ready to see how Kris and the rest of our paid search team can elevate your business? Schedule a demo today and experience a fresher approach to
5 Things I Love About Melon Local – Feat. Juan Calix
Altamonte Springs, FL insurance agent Juan Calix built his agency from the ground up during one of the most uncertain times — June 2020, in the middle of the COVID pandemic. But instead of seeing obstacles, he saw opportunity. With a mindset rooted in growth and an unwavering commitment to his community, Juan quickly turned challenges into wins, proving that success is about perspective and persistence. Five years later, Juan’s
What to Know About Google Review Count Issue
If you’ve noticed that some of your Google reviews have vanished, you’re not the only one. Businesses across multiple industries have voiced concerns about missing or delayed reviews on their Google Business Profiles. Although some have lost only a few, others have seen dozens of reviews seemingly disappear from their profiles. Some businesses have also noticed their review count isn’t adding up correctly, even though the reviews themselves are still
Business Meets Magic: Robert Strong Visits Melon Local
Recently, Melon Local welcomed Robert Strong — magician, author and keynote speaker — to inspire our team with his unique blend of magic and business insight. With over 30 years of experience captivating audiences worldwide, Robert isn’t just about sleight of hand — he’s about creating moments that leave lasting impressions. His philosophy aligns perfectly with what we do at Melon Local: delivering extraordinary experiences that delight and inspire. During
Digital Marketing Dos and Don’ts for 2025
While there are many approaches to digital marketing in 2025 that will elevate your brand to the next level, others may hinder your progress. With the new year in full swing, it’s time to focus on strategies that deliver results and leave outdated practices behind. From mastering local optimization to leveraging data, let’s dive into the dos and don’ts that will keep your business fresh and relevant. Do Focus on
Melon Spotlight: Sarah Levitz
Since joining our Melon Patch, Client Success Manager Sarah Levitz has proven herself to be an invaluable part of our team. Known for her positive attitude and her knack for “mom jokes,” she’s not just winning people over with her personality — Sarah’s delivering quality results. Curious about what keeps Sarah motivated and how she helps agents achieve their digital marketing goals? Stay tuned to discover why she’s passionate about
Fireside Chat with Melon Local’s CEO: 2025 Edition
We already know the bar was set high, but it’s safe to say 2024 was no ordinary year for Melon Local. Despite a challenging landscape filled with fluctuating market conditions, we proved once again that we’re leaders in the digital marketing space. Notably, our journey last year was highlighted by some incredible “Melonstones” for our Patch and leadership: We maintained our Google Premier Partner status for another year, reinforcing our