The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
What Does Exclusivity Mean in Insurance Marketing?
If you’re an insurance agent, perhaps you’ve heard the word exclusivity thrown around by different marketing agencies. Companies often tout this word as a way to make their services seem more appealing, but what exactly does exclusivity mean in the world of insurance marketing? Perhaps we should ask if it even means anything at all. Separating Hype From Reality You’ll often hear marketing agencies promise you exclusivity with major search
Interview with an Agent: Roy Hooker IV
Following in his dad’s footsteps, Roy Hooker IV opened his insurance office near North Tampa in 1990 at age 23. At the time, he was one of his company’s youngest agents, but with some ambition and wisdom from his father, he’s been able to continue his family’s legacy of success in the insurance world. While the earlier half of his career was focused on traditional marketing efforts such as mailers
5 Paid Search Red Flags to Watch Out For
If you’re an insurance agent, chances are you either have a third-party company handling your leads or you’ve at least received sales emails promising astronomical numbers. However, keep in mind not all marketing agencies are equal — and in fact, some can over-promise or artificially inflate their data. In the ever-changing world of insurance marketing, finding the right partners to generate leads for your agency can be a daunting task,
5 Things I Love About Melon Local – Feat. Sean Morton
Since starting his insurance career in 2005, Sean Morton’s agency now manages over 4,500 households in Littleton, CO — located in the busy and competitive Denver Metropolitan area. If he wasn’t busy enough, he also runs his own business, SPEED Trainer Workshop, and helps oversee Team Member Trainer with several other agents across the country. However, Sean eventually realized he needed extra help with his digital marketing efforts and made
10 Video-Making Strategies for Insurance Agents
In this day and age, it’s essential for insurance agents to incorporate video content into their marketing strategy. Today, 86 percent of businesses regularly use video as a marketing tool, so filming engaging and unique content should be a priority for your agency. Videos are a great way to connect with your audience and community, and they can be especially effective when used as part of a larger marketing campaign.
Melon Minute: Rank Higher for Auto Insurance on Google
If you’re an insurance agent, you may be wondering, “Why am I not ranking higher on Google for auto insurance?” The search engine considers a wide range of factors when it comes to ranking, but according to Google, it considers these three its highest priority: Relevance Distance Prominence For this blog, let’s focus on Google’s relevance factor — which is how well a Google Business Profile aligns with what someone
5 Things I Love About Melon Local: Feat. Connie Fenner
After spending nearly 20 years working in media advertising, Connie Fenner wanted a career path that would allow more opportunities to help her community more directly. She eventually found her calling working in insurance — first as a sales rep in January 2021, and she opened her own agency in August of the same year. She currently operates her insurance agency in Chapel Hill, NC, a close-knit community best known
Threads by Instagram for Insurance Agents
As if there weren’t enough platforms to keep up with, Threads by Instagram recently took the social media world by storm on July 5, 2023. On its first day alone, thirty million users signed up for Threads — making the Twitter (now known as X) rival surpass ChatGPT as the fastest-growing app in history. As the app is still in its infancy, we have yet to see if it will
Facebook Advertising Strategies for Insurance Agents
It’s one thing to have an active Facebook business profile, but did you also know that it can be an effective advertising tool for your insurance agency? Whether it comes to boosting a post or you’re using Facebook Ads, you have the power to connect with your customers at the click of a button. Let’s take a look at why you should be using Facebook for advertising and how you
Latest Blog Posts
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are to lead the conversation. Here are five tips to help you make the most of
Why Enroll Your Agency in Melon University
At Melon Local, we’re not ones for a “set it and forget” type of approach to digital marketing — and we believe the same goes for continued education. If you’ve seen Melon University mentioned in your inbox or on your social feed and wondered what it’s all about, here’s your answer. Whether you’re a seasoned insurance agency owner or a team member looking to level up, Melon University is here
Strategize Around the 3 Stages of the Marketing Funnel
A strong brand isn’t built through just a single ad or phone call. It’s built across every step of the customer journey — from the moment a customer first hears your name to the second they decide to choose you over your competition. More often than not, that journey follows the marketing funnel. But today’s funnel demands more touchpoints, faster trust and consistent branding every step of the way. If
Melon Spotlight: Aaron Chu
You won’t often catch Aaron Chu in front of the camera — and honestly, he prefers it that way. However, if you’ve ever scrolled through one of our clients’ social feeds and paused on a design that made you look twice, chances are, he had something to do with it. As one of our talented Social Media Designers, Aaron works behind the scenes to make sure our clients’ content stands
Google Ads Updates Its Unfair Advantage Policy
Google recently changed its rules on how many ads a business can show on a single search results page — and if you want to stay competitive, it’s important for you to understand what’s changed. On April 14, Google updated its Unfair Advantage Policy to allow multiple ads from the same business to appear on the same search engine results page (SERP), so long as they are shown in different
How to Get More Instagram Engagement Without Spending a Dime
If you’ve ever opened Instagram and thought, “Why isn’t this getting more traction?” — you’re not alone! Social media changes constantly. New trends pop up, algorithms shift and it can feel like you’re always trying to catch up. But here’s what hasn’t changed: real connection still drives engagement. And the good news? You don’t need a big budget, a complicated strategy or a perfectly curated feed to start building that
Interview with an Agent: Andrew Blevins
Illinois Insurance Agent Andrew Blevins didn’t take the typical path to insurance, but his path has made all the difference. After more than a decade managing Broadway productions across the country, the COVID pandemic forced Andrew into a new career path as an insurance agent. What started as a pandemic pivot quickly turned into a passion, combining his creative edge and problem-solving mindset with a deep-rooted commitment to his community.
How Quality Photos Can Impact Your Google Business Profile
Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google. Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile. It can boost your visibility, your credibility and even your search rankings. In fact, even Google says businesses that add photos
Melon Local to Sponsor The Chair Project Art Charity
Melon Local is proud to announce its sponsorship of The Chair Project, a one-of-a-kind silent art auction dedicated to fundraising for the vital non-profit work of Sanctuary, Inc., in Hopkinsville, KY, on April 18. The event — which was founded by owner and local artist Julie-Anna Carlisle — will take place from 4-8 PM CDT at Milkweed Health and Harmony Emporium in Downtown Hopkinsville. Established in 1982, Sanctuary, Inc. is