The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging year for the insurance industry. So, what can we expect for 2024? As we step into the new year, let’s look into the trends that Melon Local predicts will influence not just insurance agents but also their customers. Consumers Will Be More Price Conscious With a steady climb in insurance
5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing in your social media is just as essential to any other component of your digital marketing strategy. To put things in perspective, ad spending on social media is expected to grow at an annual rate of 4.31 percent, resulting in a projected market volume of over $255 billion by 2028.
5 Things I Love About Melon Local: Feat. Mansour Hasan
Knoxville, TN insurance agent Mansour Hasan has served his community for over 18 years and currently provides coverage for over 5,000 households. As digital marketing and internet leads became more integral to building his business, Mansour realized he needed some pros in his corner who could not only understand his advertising needs but also deliver results. Enter Melon Local! Here are five reasons Mansour loves our fruitful partnership! 1. A
Your 2024 Insurance Agency Checklist
The end of the year is always a great time to assess our achievements, identify areas of improvement and, of course, set ourselves up for a prosperous new year. As an insurance agent, though, this may be the last thing on your mind as you’re still wrapping up things with the current year. Not sure where to start? Check out these 10 items to add to your 2024 checklist so
What Does it Mean to be a Melon?
Melon Local isn’t your typical digital marketing agency — so what makes us so special? No, it’s not just because we’re in the top three percent of our industry as a Google Premier Partner, and it’s more than us being able to deliver an average 30 percent conversion rate in our paid search campaigns. It’s safe to say we wouldn’t be who we are without the 1,800 plus One-in-a-Melon agents
Interview with an Agent: Steve Basler
Colorado insurance agent Steve Basler originally began his insurance career in Tennessee over 20 years ago. However, he eventually found his way to Colorado in 2007, and the following year, he opened his current insurance office in Wheat Ridge — a small city located in the busy Denver–Aurora–Lakewood metro area. In addition to his insurance office, Steve also runs and owns his own financial consulting company, Basler Academy. We caught
7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance office. The average customer retention rate for an insurance agent is around 84 percent, while top-performing agents can see an average close to 93-94 percent. While the insurance industry may have a higher retention rate compared to others, it never hurts to strive for better. Let’s take a look at
What Does Exclusivity Mean in Insurance Marketing?
If you’re an insurance agent, perhaps you’ve heard the word exclusivity thrown around by different marketing agencies. Companies often tout this word as a way to make their services seem more appealing, but what exactly does exclusivity mean in the world of insurance marketing? Perhaps we should ask if it even means anything at all. Separating Hype From Reality You’ll often hear marketing agencies promise you exclusivity with major search
Interview with an Agent: Roy Hooker IV
Following in his dad’s footsteps, Roy Hooker IV opened his insurance office near North Tampa in 1990 at age 23. At the time, he was one of his company’s youngest agents, but with some ambition and wisdom from his father, he’s been able to continue his family’s legacy of success in the insurance world. While the earlier half of his career was focused on traditional marketing efforts such as mailers
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Interview with an Agent: Kira Schnell-Harrison
Before she became an insurance agent, Kira Schnell-Harrison was a competitive synchronized figure skater. Kira grew up ice skating in Wisconsin and, at one point, qualified for Team USA. After her skating career, she worked in various roles in the consumer goods industry before opening her Chicago-area insurance agency in 2019. Although she doesn’t compete anymore, she still coaches ice skating and applies the same experience to managing her insurance
What is Organic Search Optimization?
You’ve likely heard of Search Engine Optimization, but have you ever heard of Organic Search Optimization? If not, we’d love to explain! Melon Local offers an exclusive Organic Search Optimization (OSO) insurance marketing package which can boost your web presence by focusing on your organic content. There are many ways your insurance agency can benefit from this package, including being listed in the most popular business directory listings and having
20 Ways to Use Facebook in Your Insurance Marketing Strategy
If there’s any social media that’s necessary for your insurance marketing strategy, it’s Facebook. With over 2.45 billion monthly users, Facebook is a great platform for making fun and engaging insurance social media posts. It also has the power to boost your agency’s visibility, drive leads, add value to your customers and strengthen your relationship with them and your local community. Whether you’re just starting off or you’ve been using
Interview with an Agent: Kevin Hayward
Kevin Hayward originally envisioned himself as a newspaper writer. He studied communication and was an active freelance writer for his local newspaper, but soon realized he had a passion for the insurance industry. After earning his bachelor’s degree, Kevin entered the insurance world as a claims agent in 2007. He worked his way up the company ladder and became a public affairs specialist and wrote articles for the insurance company’s
7 Tips for Choosing an SEO-Friendly Domain Name
Having an SEO-friendly domain name can make a huge difference in the overall success of your insurance agency’s marketing strategy. So, why is it so crucial for your insurance agency to choose the right domain name? Well, it helps: Define your brand Increase your click-through rate Generate more leads Boost your traffic Give credibility to your agency If your domain is too long or complicated, chances are it will be
10 Ways Your Insurance Agency Can Show Customer Appreciation
Just because your insurance agency sells someone a new policy doesn’t mean that things end there. The insurance industry is all about nurturing long-term relationships, and like any healthy relationship, there needs to be a balance of mutual appreciation between you and your customers. Reciprocity is crucial to your agency’s long-term success and, in turn, makes your customers more likely to return the favor through additional sales, reviews and referrals.
Melon Local Named 2022 Google Premier Partner
All of us at Melon Local are ecstatic to announce that our insurance marketing agency has achieved 2022 Google Premier Partner status in the Google Partners program! Okay, so what does this mean exactly? It means Google now ranks Melon Local in the top 3% of all Google Partners and distinguishes us as a top industry performer. That’s a pretty big deal! This February, Google recognized the achievements of Melon
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some