The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
Melon Spotlight: Alberto Renteria
Although Alberto first joined the Melon Patch as a Paid Search Assistant, it didn’t take long for his sharp attention to detail and behind-the-scenes hustle to stand out. Now a key part of the team as a Paid Search Manager, he continues to help optimize client accounts that deliver real
How Melon Local Measures Success in Paid Search
At Melon Local, we believe paid search isn’t just about being seen — it’s about letting people know you run the best business in town. With an average 30 percent click-to-quote rate, our comprehensive approach ensures you not only reach your local market but also convert them into loyal customers. Here’s how we “ex-seed” expectations when it comes to our paid search services. Monthly In-Depth Meetings We get that sifting
Melon Spotlight: Michael Long
Meet our June 2024 Melon Spotlight, Michael Long, one of our exceptional Directors of Client Success. Since day one, Michael has proven himself as a valuable team player by consistently driving results and forging fruitful partnerships with agents all across the country. Join us as we delve into what fuels Michael’s passion for digital marketing and his passions beyond Melon Local!
Interview with Melon Local’s Senior Director of Paid Search
Meet Megan Murphy, Melon Local’s Senior Director of Paid Search — or as our paid search team affectionately refers to her, “Fearless Leader.” Despite starting off as a Client Success Manager (a role in which she also excelled), Megan’s real passion was in driving change for our clients behind the scenes. Upon joining our paid search department, it didn’t take long for her to establish her fearless persona and earn
Celebrating National Homeownership Month as Insurance Agents
June is National Homeownership Month, a special time to celebrate the dream of owning a home and the stability it brings. Originally starting as a one-week celebration in June 1995, it eventually evolved into a month-long celebration in 2002 and recognizes not only the 66 percent of Americans who currently own homes but also those in the home buying process. In honor of this special month, let’s delve into some
Real Numbers and Results with Melon Local
Why get “melon-choly” about your insurance agency’s digital marketing when you can get Melon Local? Agents like you deserve a partner like us who knows how to make your agency the talk of the town. At Melon Local, we specialize in market-proven strategies that yield fruitful results. Whether it’s Paid Search, Organic Growth or Social Media, your business won’t just reach your local market — it will captivate them! Paid
4 Do’s and Don’ts of Paid Search
No matter the size of your insurance agency, mastering paid search can dramatically boost your digital presence and bring in fresh, quality leads. In fact, 45 percent of page clicks go to pay-per-click (PPC) ads in search results and visitors are 50 percent more likely to convert through paid search than those who come through organically. Paid search requires investing more than dollars — it takes strategy and time. But
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
Latest Blog Posts
Melon Spotlight: Michael Long
Meet our June 2024 Melon Spotlight, Michael Long, one of our exceptional Directors of Client Success. Since day one, Michael has proven himself as a valuable team player by consistently driving results and forging fruitful partnerships with agents all across the country. Join us as we delve into what fuels Michael’s passion for digital marketing and his passions beyond Melon Local!
Interview with Melon Local’s Senior Director of Paid Search
Meet Megan Murphy, Melon Local’s Senior Director of Paid Search — or as our paid search team affectionately refers to her, “Fearless Leader.” Despite starting off as a Client Success Manager (a role in which she also excelled), Megan’s real passion was in driving change for our clients behind the scenes. Upon joining our paid search department, it didn’t take long for her to establish her fearless persona and earn
Celebrating National Homeownership Month as Insurance Agents
June is National Homeownership Month, a special time to celebrate the dream of owning a home and the stability it brings. Originally starting as a one-week celebration in June 1995, it eventually evolved into a month-long celebration in 2002 and recognizes not only the 66 percent of Americans who currently own homes but also those in the home buying process. In honor of this special month, let’s delve into some
Real Numbers and Results with Melon Local
Why get “melon-choly” about your insurance agency’s digital marketing when you can get Melon Local? Agents like you deserve a partner like us who knows how to make your agency the talk of the town. At Melon Local, we specialize in market-proven strategies that yield fruitful results. Whether it’s Paid Search, Organic Growth or Social Media, your business won’t just reach your local market — it will captivate them! Paid
4 Do’s and Don’ts of Paid Search
No matter the size of your insurance agency, mastering paid search can dramatically boost your digital presence and bring in fresh, quality leads. In fact, 45 percent of page clicks go to pay-per-click (PPC) ads in search results and visitors are 50 percent more likely to convert through paid search than those who come through organically. Paid search requires investing more than dollars — it takes strategy and time. But
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in the digital marketing world, organic and paid search. Sure, both of these approaches can be effective on their own, but when properly used together, they can offer your business a wide range of unique benefits and insights. The Distinct Roles of Organic and Paid Search Although organic and paid search