The Latest News From Melon Local

Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.

Melon Local Named a 2026 Quantum Certified Workplace

Melon Local is proud to be recognized as a 2026 Quantum Certified Workplace, a designation awarded to organizations that demonstrate a consistent commitment to building strong workplace cultures and high-performing teams. The recognition reflects Melon Local’s ongoing investment in its people and the belief that a thriving internal culture directly

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Participants holding illuminated lanterns during the Leukemia & Lymphoma Society's Light The Night event, supporting patients and families affected by blood cancer

How to Help Melon Local Support Light the Night

Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against

Read More »
Kirsten Nguyen, Senior Director of Client Success at Melon Local, featured in a “Client Success Story” blog graphic.

Client Success Story with Kirsten Nguyen

As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of

Read More »
Melon Local team members sharing marketing strategies to help insurance agents grow their life insurance business during Life Insurance Awareness Month and beyond

How to Grow During Life Insurance Awareness Month and Beyond

National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It

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Sati Soulakhian, insurance agent, sharing five things she loves about working with Melon Local and its digital marketing services

5 Things I Love About Melon Local – Feat. Sati Soulakhian

Motivated by her passion for helping others and shaped by her upbringing in a hard-working immigrant family from Armenia, Sati Soulakhian knew she was on the right path when she opened her insurance office in Glendale, CA, in 2022. Her journey hasn’t been without its challenges—especially when it came to finding a digital marketing agency that truly understood her needs and local market. Fortunately, Sati found a fruitful partnership with

Read More »
Man speaking into a microphone beside the headline “Don’t Let Your Leads go to Waste!” on a Melon Local follow-up strategies blog graphic.

Converting Insurance Leads to Customers: Follow-Up Best Practices

You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our lead follow-up tips so you can start closing more leads than ever before! Tip 1:

Read More »
Melon Local team member explaining the timeline for improving organic search rankings through SEO and long-term digital marketing strategies

How Long Does it Take to Improve Organic Search Results

Have you wondered how long it takes to grow your business’s organic search ranking? The truth is, there’s no clear consensus on this. Typically, it can take anywhere between 3–12 months to notice an improvement in your organic search results, but this can be contingent on a number of different factors — some in your control, others not so much. Let’s explore what factors influence your organic ranking and dispel

Read More »
Kieran Taylor, Client Success Assistant at Melon Local, featured in a “Melon of the Month” spotlight graphic.

Melon Spotlight: Kieran Taylor

Say hello to our August 2024 Melon Spotlight, Kieran Taylor! As our first-ever Client Success Assistant, Kieran has played an instrumental role in providing additional support for our agents and Client Success team, including helping with the onboarding process, optimizing Google Business Profiles, resolving map issues and assisting with reputation management. Watch our conversation with her to learn more about what she most enjoys about working at Melon Local and

Read More »
Man giving a thumbs-down gesture beside the headline “How Are You Handling One-Star Reviews?” on a Melon Local blog graphic.

How to Address One-Star Online Business Reviews

As a business owner, feedback should always be welcomed, but what should you do when you get a negative review? Digital feedback can be very influential for your business, considering over 75.5 percent of consumers put their trust in online reviews. We talked about what to do in the video up above, but now let’s debunk some common myths, as well as what it takes to remove unwanted negative reviews.

Read More »
Bryan Nowlin, insurance agent, featured in Melon Local's Interview with an Agent series discussing agency growth, leadership, and business success

Interview with an Agent: Bryan Nowlin

After spending four years learning about the ins and outs of insurance while working for his cousin’s agency, Bryan Nowlin fell in love with the industry and felt compelled to open his Fort Worth, TX agency in 2022. Having seen firsthand the success and results Melon Local was able to deliver while working as an insurance representative, he knew it only made sense to go with us for his own

Read More »

Latest Blog Posts

Participants holding illuminated lanterns during the Leukemia & Lymphoma Society's Light The Night event, supporting patients and families affected by blood cancer

How to Help Melon Local Support Light the Night

Melon Local is excited to once again participate in the Leukemia & Lymphoma Society’s (LLS) Light the Night walk in Las Vegas on November 2. Since 2021, we’ve been proud supporters of this cause, raising over $5,000 to help fund the LLS’s life-saving work. For us, it’s more than just a walk — it’s an opportunity to stand with survivors, remember those we’ve lost, and contribute to the fight against

Read More »
Kirsten Nguyen, Senior Director of Client Success at Melon Local, featured in a “Client Success Story” blog graphic.

Client Success Story with Kirsten Nguyen

As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on Google through strategic organic search optimization and overcome hurdles with their digital presence — of

Read More »
Melon Local team members sharing marketing strategies to help insurance agents grow their life insurance business during Life Insurance Awareness Month and beyond

How to Grow During Life Insurance Awareness Month and Beyond

National Life Insurance Awareness Month may be in full swing, but there are plenty of opportunities to grow your business year-round — especially when you have a fruitful partner like Melon Local in your corner! Let’s discuss how you can empower your customers with knowledge and how we can help them make informed decisions about their life insurance needs during September and beyond. The Numbers Behind Life Insurance: Why It

Read More »
Sati Soulakhian, insurance agent, sharing five things she loves about working with Melon Local and its digital marketing services

5 Things I Love About Melon Local – Feat. Sati Soulakhian

Motivated by her passion for helping others and shaped by her upbringing in a hard-working immigrant family from Armenia, Sati Soulakhian knew she was on the right path when she opened her insurance office in Glendale, CA, in 2022. Her journey hasn’t been without its challenges—especially when it came to finding a digital marketing agency that truly understood her needs and local market. Fortunately, Sati found a fruitful partnership with

Read More »
Man speaking into a microphone beside the headline “Don’t Let Your Leads go to Waste!” on a Melon Local follow-up strategies blog graphic.

Converting Insurance Leads to Customers: Follow-Up Best Practices

You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our lead follow-up tips so you can start closing more leads than ever before! Tip 1:

Read More »
Melon Local team member explaining the timeline for improving organic search rankings through SEO and long-term digital marketing strategies

How Long Does it Take to Improve Organic Search Results

Have you wondered how long it takes to grow your business’s organic search ranking? The truth is, there’s no clear consensus on this. Typically, it can take anywhere between 3–12 months to notice an improvement in your organic search results, but this can be contingent on a number of different factors — some in your control, others not so much. Let’s explore what factors influence your organic ranking and dispel

Read More »
Kieran Taylor, Client Success Assistant at Melon Local, featured in a “Melon of the Month” spotlight graphic.

Melon Spotlight: Kieran Taylor

Say hello to our August 2024 Melon Spotlight, Kieran Taylor! As our first-ever Client Success Assistant, Kieran has played an instrumental role in providing additional support for our agents and Client Success team, including helping with the onboarding process, optimizing Google Business Profiles, resolving map issues and assisting with reputation management. Watch our conversation with her to learn more about what she most enjoys about working at Melon Local and

Read More »
Man giving a thumbs-down gesture beside the headline “How Are You Handling One-Star Reviews?” on a Melon Local blog graphic.

How to Address One-Star Online Business Reviews

As a business owner, feedback should always be welcomed, but what should you do when you get a negative review? Digital feedback can be very influential for your business, considering over 75.5 percent of consumers put their trust in online reviews. We talked about what to do in the video up above, but now let’s debunk some common myths, as well as what it takes to remove unwanted negative reviews.

Read More »
Bryan Nowlin, insurance agent, featured in Melon Local's Interview with an Agent series discussing agency growth, leadership, and business success

Interview with an Agent: Bryan Nowlin

After spending four years learning about the ins and outs of insurance while working for his cousin’s agency, Bryan Nowlin fell in love with the industry and felt compelled to open his Fort Worth, TX agency in 2022. Having seen firsthand the success and results Melon Local was able to deliver while working as an insurance representative, he knew it only made sense to go with us for his own

Read More »