The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How SEO and GEO Work Together to Keep You Visible
Traditional SEO can only take you so far on its own in today’s world of AI-powered search and local discovery. That’s where Generative Engine Optimization (GEO) bridges the gap — expanding your visibility beyond traditional rankings by optimizing for AI. On their own, each optimization practice delivers results, but together,
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
5 Things I Love about Melon Local: Feat. Kirk Baker
Santa Clarita insurance agent Kirk Baker has been an industry pro since 1989. Having obtained Lifetime Million Dollar Round Table and President’s Club statuses, as well as helping 10 of his former team members open their own agencies, Kirk knows what it takes to run a successful agency. In 2019, he even co-founded Team by the Minute — a phone-answering service that provides customer support for other businesses with a
6 Ways To Set Your Agency Apart from Insurtechs
Insurtech companies are startups or established insurance companies that use technology to provide innovative and efficient insurance solutions. Typically, these companies target younger, tech-savvy customers. These companies often use data analytics, AI and other new technologies to streamline their insurance processes and provide customers with personalized and cost-effective insurance products. Similar to traditional property & casualty providers, insurtech companies offer a wide range of services, including digital insurance underwriting, policy
Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re
Latest Blog Posts
Melon Local Named a Nevada Top Workplaces 2023 Winner
We are proud to announce Melon Local was recognized by the Las Vegas Review-Journal and Las Vegas Business Press as a Nevada Top Workplaces 2023 honoree. “When we built this company and culture during the beginning of COVID, we knew it would be a challenge to find people, much less the people we wanted to embody this company,” said Melon Local CEO and Co-founder Whitney Green. “We wanted to make
5 Remarketing Strategies for Insurance Agents
Increasing traffic to your website may be top-of-mind for your insurance marketing strategy, but what about those potential customers who don’t engage with you past the first click? Instead of letting those fresh leads spoil, try incorporating ad remarketing into your strategy. Also known as ad retargeting, remarketing targets people who have already interacted online with your agency but never converted from lead to customer. Whether it’s visiting your website,
AHA & Melon Local Host Successful Conference
In case you missed it, Melon Local helped rock the house as the official Title Sponsor of this year’s Agents Hosting Agent Conference V! We were happy to join around 900 insurance agents from all over the country in sunny Anaheim, CA from April 19-21 for three incredible days of workshops from some of the nation’s highest-performing agents. Being a leading voice in the insurance marketing world, we brought 16
5 Things I Love about Melon Local: Feat. Kirk Baker
Santa Clarita insurance agent Kirk Baker has been an industry pro since 1989. Having obtained Lifetime Million Dollar Round Table and President’s Club statuses, as well as helping 10 of his former team members open their own agencies, Kirk knows what it takes to run a successful agency. In 2019, he even co-founded Team by the Minute — a phone-answering service that provides customer support for other businesses with a
6 Ways To Set Your Agency Apart from Insurtechs
Insurtech companies are startups or established insurance companies that use technology to provide innovative and efficient insurance solutions. Typically, these companies target younger, tech-savvy customers. These companies often use data analytics, AI and other new technologies to streamline their insurance processes and provide customers with personalized and cost-effective insurance products. Similar to traditional property & casualty providers, insurtech companies offer a wide range of services, including digital insurance underwriting, policy
Interview with an Agent: Tim Maudsley
Las Vegas agent Tim Maudsley has always had a heart for helping businesses with their commercial insurance needs. He originally started his career 25 years ago in Southern California and was one of the first agents to offer liability coverage for tattoo parlors. He eventually left sunny California for Alaska and worked with oil and gas clients before relocating and opening his agency in Las Vegas in 2020. Despite his
Meet Melon Local’s Director of Quality Assurance
Say hello to our Director of Quality Assurance and one of our original Melons, Brenda Hernandez! Based on her experience working as a Client Success Manager and Director of Client Success, Brenda felt inspired to develop her role to further streamline processes for our agents and offer the best customer service possible. As the director of our quality assurance department, Brenda is dedicated to ensuring our digital insurance marketing services
How ChatGPT Will Impact the Insurance World
With the insurance and tech world often going hand in hand, it’s important to stay on top of the latest industry-disrupting tools and methods. Perhaps one of the biggest technological disruptions as of recently has been the introduction of ChatGPT. Originally launched in November 2022, ChatGPT is an artificial intelligence chatbot developed by OpenAI that can answer questions, summarize and simplify documents and even write blogs that are easy to
Your Guide for Writing Agent Bios
Considering how competitive the insurance world is, having a well-written agent bio can make a difference in how your current and future customers may view your agency. Let’s take a look at some of the best practices you should keep in mind when it comes to writing your insurance agent bio! Prioritize What’s Most Important Imagine you’re a potential customer who happens to find your website. Do you think they’re