The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How SEO and GEO Work Together to Keep You Visible
Traditional SEO can only take you so far on its own in today’s world of AI-powered search and local discovery. That’s where Generative Engine Optimization (GEO) bridges the gap — expanding your visibility beyond traditional rankings by optimizing for AI. On their own, each optimization practice delivers results, but together,
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in the digital marketing world, organic and paid search. Sure, both of these approaches can be effective on their own, but when properly used together, they can offer your business a wide range of unique benefits and insights. The Distinct Roles of Organic and Paid Search Although organic and paid search
Meet Insurance Power Couple Jeff Burtis and Karen Michaels
In the heart of the insurance world, Jeff Burtis and Karen Michaels stand out not just as partners in life but as trailblazers redefining the industry through a shared dedication toward spreading positivity. When their paths first crossed at an Agents Hosting Agents event in 2018, it was immediately clear that they shared more than just professional interests. Despite managing their agencies from different states — with Jeff in Illinois
Using the Right Social Platform as an Insurance Agent
In the marketing world, we often hear the mantra: “Be where your customers are.” Well, more often than not, this can be on social media. As of 2024, over 4.9 billion people use social media, with the average time spent on at least one platform being around 144 minutes. Whether you’re on Facebook, Instagram or LinkedIn, it’s not just about being present — it’s about being present in the right
Melon Spotlight: Cara Kornegay
Welcome to our first-ever Melon Spotlight, in which we will be highlighting One in a Melon team members making a difference in the digital marketing space. This time, we caught up with Cara Kornegay, one of our many talented Client Success Managers whose enthusiasm for digital marketing is as infectious as it is insightful. Check out our video interview with Cara as she shares a mix of fun personal anecdotes
4 Do’s and Don’ts of Organic Search Optimization
Did you know that the number one organic search result at the top of a page is 10 times more likely to receive a click compared to a page in the number 10 spot? Whether you’re a small-town insurance agent or run a multi-state agency, a smart approach to organic search optimization can expand your digital reach and garner fresh, quality leads. Unlike paid search, focusing on your organic reach
Ranking Factors on Google’s Local Map Pack
Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the Google Local Map Pack, a handy tool that shows relevant businesses based on your search. This dynamic feature, also known as the Google 3-Pack, Google Maps Pack and Google Local Pack, pulls info from Google Maps to give you a quick snapshot of nearby options. Each listing includes the business’s
Latest Blog Posts
The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from breaking news to silly dog videos. But if you’re not tapping into this vast digital world to grow your insurance business, you have to ask yourself: why not? While you may not become a viral sensation overnight, let’s dive into the long-term benefits of using platforms like Facebook, Instagram and
Melon Spotlight: Stephan Penczek
For our May 2024 Melon Spotlight, we’re diving in behind the scenes with Stephan Penczek, our one and only Executive Assistant. Stephan may not always be front and center, but his impact is felt all across Melon Local. From managing several blocked-out calendars to organizing high-level presentations like our Melon University workshops, it’s safe to say we wouldn’t be One in a Melon without his ability to juggle a myriad
5 Things I Love About Melon Local – Feat. Eva Hurley
From managing policies across multiple states to overseeing her family’s beef cattle farm, it’s safe to say Greenville, SC insurance agent Eva Hurley stays busy. After opening her agency in 2014, she knew she needed an extra hand managing her digital marketing. She tried going with several different marketing groups, yet no one could ever deliver the results she needed — until she found Melon Local! Read more about why
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in the digital marketing world, organic and paid search. Sure, both of these approaches can be effective on their own, but when properly used together, they can offer your business a wide range of unique benefits and insights. The Distinct Roles of Organic and Paid Search Although organic and paid search
Meet Insurance Power Couple Jeff Burtis and Karen Michaels
In the heart of the insurance world, Jeff Burtis and Karen Michaels stand out not just as partners in life but as trailblazers redefining the industry through a shared dedication toward spreading positivity. When their paths first crossed at an Agents Hosting Agents event in 2018, it was immediately clear that they shared more than just professional interests. Despite managing their agencies from different states — with Jeff in Illinois
Using the Right Social Platform as an Insurance Agent
In the marketing world, we often hear the mantra: “Be where your customers are.” Well, more often than not, this can be on social media. As of 2024, over 4.9 billion people use social media, with the average time spent on at least one platform being around 144 minutes. Whether you’re on Facebook, Instagram or LinkedIn, it’s not just about being present — it’s about being present in the right
Melon Spotlight: Cara Kornegay
Welcome to our first-ever Melon Spotlight, in which we will be highlighting One in a Melon team members making a difference in the digital marketing space. This time, we caught up with Cara Kornegay, one of our many talented Client Success Managers whose enthusiasm for digital marketing is as infectious as it is insightful. Check out our video interview with Cara as she shares a mix of fun personal anecdotes
4 Do’s and Don’ts of Organic Search Optimization
Did you know that the number one organic search result at the top of a page is 10 times more likely to receive a click compared to a page in the number 10 spot? Whether you’re a small-town insurance agent or run a multi-state agency, a smart approach to organic search optimization can expand your digital reach and garner fresh, quality leads. Unlike paid search, focusing on your organic reach
Ranking Factors on Google’s Local Map Pack
Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the Google Local Map Pack, a handy tool that shows relevant businesses based on your search. This dynamic feature, also known as the Google 3-Pack, Google Maps Pack and Google Local Pack, pulls info from Google Maps to give you a quick snapshot of nearby options. Each listing includes the business’s