Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping […]
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the […]
Melon Spotlight: Cian Murphy
As one of our Paid Search Managers, Cian Murphy’s impact on Melon Local’s digital ad campaigns is tremendous. He’s a go-to expert for fine-tuning budgets, optimizing ads and implementing strategic adjustments to keep thousands of campaigns delivering fresh, quality leads for our agents. We took some time to speak to Cian to learn more about […]
Beware of These 13 Digital Marketing Scare Tactics
The digital marketing world is filled with hidden traps and misleading claims designed to exploit your fears. But the reality is that most of these claims aren’t just exaggerated — they can be misleading. Let’s unmask some of these spooky scare tactics used by other marketing companies and talk about how Melon Local uses facts […]
Get to Know Melon Local on a Demo Call: What to Expect
Alisha and Judy may have had a few surprises for each other in the video above, but, as our Directors of Business Development, they do know a lot about what it takes to level up your agency with Melon Local! So, what can you expect when you schedule a demo call with them? Let’s break […]
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and […]
Melon Spotlight: Richard Viado
Paid Search Manager Richard Viado often works behind the scenes, but his impact is always front and center. From creating lead-generating Facebook ad campaigns to diving deep into data, Richard’s expertise drives quality results for Melon Local. We caught up with him to learn more about his typical day and what updates may be in […]
Client Success Story with Kirsten Nguyen
As an endless encyclopedia of SEO knowledge who’s always up to date on the latest digital marketing trends, it’s safe to say Senior Director of Client Success Kirsten Nguyen knows what it takes to deliver results. Listen to our conversation with her about how she helps our clients improve their online reputation, rank higher on […]
Converting Insurance Leads to Customers: Follow-Up Best Practices
You’ve invested in your paid search leads, but are they actually paying off? As Ernie said in our Melon Minute video above, you may not realize it, but quality leads may be hiding in plain sight, including places like day-to-day conversations with customers, your social media and Yelp. Let’s take a deeper dive into our […]