The Long-Term Benefits of Being on Social Media
We all know social media is everywhere — it’s where people connect and get their daily fix of everything from ...
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Marketing Tips
How Organic Search and Paid Search Work Together
Some things have proven better together throughout the course of history: peanut butter and jelly, Lennon and McCartney, and, in ...
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Using the Right Social Platform as an Insurance Agent
In the marketing world, we often hear the mantra: “Be where your customers are.” Well, more often than not, this ...
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4 Do’s and Don’ts of Organic Search Optimization
Did you know that the number one organic search result at the top of a page is 10 times more ...
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Ranking Factors on Google’s Local Map Pack
Ever searched for a nearby business on Google and seen a map with highlighted results at the top? That’s the ...
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Photo Best Practices for Google Business Profile
A picture can really be worth a thousand words, especially when it comes to the photos you choose to upload ...
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10 Strategies for Higher Performing Google Ads
In the fiercely competitive digital insurance marketing space, the secret to making your Google ads stand out isn’t just a ...
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Gemini vs. ChatGPT: Which AI Program is Better?
The tech world witnessed an “artificial intelligence (AI) spring” in 2023 with the rise of OpenAI’s ChatGPT-3.5 and ChatGPT-4. Amid ...
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6 Ways to Leverage Community Involvement for Backlinks
In the competitive world of insurance, fostering connections within your community goes beyond handshakes or sponsoring local sports teams. Picture ...
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