10 Strategies for Higher Performing Google Ads
In the fiercely competitive digital insurance marketing space, the secret to making your Google ads stand out isn’t just a ...
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Marketing Tips
Gemini vs. ChatGPT: Which AI Program is Better?
The tech world witnessed an “artificial intelligence (AI) spring” in 2023 with the rise of OpenAI’s ChatGPT-3.5 and ChatGPT-4. Amid ...
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6 Ways to Leverage Community Involvement for Backlinks
In the competitive world of insurance, fostering connections within your community goes beyond handshakes or sponsoring local sports teams. Picture ...
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How Melon Local Leverages Artificial Intelligence
If you’ve sat through a sales demo with an insurance marketing agency in the past year, you might have listened ...
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Why You Shouldn’t Google Your Own Business
In the insurance marketing world, your Google ranking often plays a crucial role in prospective customers choosing between you and ...
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Insurance Marketing Trends for 2024
From Mother Nature doing her thing to the rise of insurtech companies, 2023 proved to be a unique and challenging ...
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5 Benefits of Choosing Melon Local for Social Media
It’s one thing to be on social media, but are you getting the most out of all your platforms? Investing ...
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7 Strategies for Improving Customer Retention as an Insurance Agent
Acquiring new customers is one thing, but the other half of the battle is maintaining their relationship with your insurance ...
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What Does Exclusivity Mean in Insurance Marketing?
If you’re an insurance agent, perhaps you’ve heard the word exclusivity thrown around by different marketing agencies. Companies often tout ...
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