Is Your SEO Hot Enough to Rank This Summer?
Summer’s heating up, and so is the competition! Whether you’re running a local mom-and-pop coffee shop or a multi-location insurance agency, keeping up with the latest trends in SEO is essential to long-term growth and success. And now with the latest advancements in artificial intelligence (AI) search and Instagram’s integration in search engine result pages […]
Understanding How Google Local Service Ads Work
Chances are, you’ve probably noticed these at the top of your search results — those clean, professional-looking boxes showing nearby service providers with a shiny green Google Guaranteed checkmark. Let’s talk about Google Local Service Ads (LSAs), which are a type of paid ad designed to help local service providers connect with customers in their […]
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are […]
Strategize Around the 3 Stages of the Marketing Funnel
A strong brand isn’t built through just a single ad or phone call. It’s built across every step of the customer journey — from the moment a customer first hears your name to the second they decide to choose you over your competition. More often than not, that journey follows the marketing funnel. But today’s […]
How Quality Photos Can Impact Your Google Business Profile
Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google. Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile. It can boost your visibility, your […]
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make […]
Digital Marketing Dos and Don’ts for 2025
While there are many approaches to digital marketing in 2025 that will elevate your brand to the next level, others may hinder your progress. With the new year in full swing, it’s time to focus on strategies that deliver results and leave outdated practices behind. From mastering local optimization to leveraging data, let’s dive into […]
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting […]
Navigating Market Fluctuations in the Insurance Industry
Are you staying competitive in the ever-changing insurance landscape? Melon Local can help! The truth is that the insurance industry has faced an unprecedented wave of market fluctuations driven by factors such as the lingering aftermath of the pandemic, persisting inflation, disruption in supply chains, natural disasters, evolving consumer trends and changing government regulations and […]