The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
What to Know About the Rise of DeepSeek AI
The latest advancements in artificial intelligence (AI) are no longer confined solely to Silicon Valley. China-based AI startup DeepSeek recently made headlines across the world with the launch of its DeepSeek R1 chat model in January. Let’s dive into how DeepSeek is shaking up the industry, and what implications their rise may have for your business. DeepSeek’s Impact on AI World It’s safe to say DeepSeek is making waves in
What to Know About the FCC’s Vacated TCPA Consent Rule
The regulatory landscape for insurance marketers took an unexpected turn on January 24 when the Federal Communications Commission (FCC) officially postponed the enforcement of its 1-to-1 Consent Rule for up to 12 months. But just hours later, the Eleventh Circuit Court of Appeals went a step further — vacating the rule entirely. This ruling effectively nullifies the FCC’s attempt to require direct, individual consent from consumers for each specific company
Melon Spotlight: Kris Plaat
Meet Kris Plaat — one of our dedicated Paid Search Managers! From optimizing bids to refining targeting, Kris ensures our campaigns deliver high-quality leads. We asked Kris about his behind-the-scenes role and what — besides coffee — fuels his passion for paid search. Ready to see how Kris and the rest of our paid search team can elevate your business? Schedule a demo today and experience a fresher approach to
5 Things I Love About Melon Local – Feat. Juan Calix
Altamonte Springs, FL insurance agent Juan Calix built his agency from the ground up during one of the most uncertain times — June 2020, in the middle of the COVID pandemic. But instead of seeing obstacles, he saw opportunity. With a mindset rooted in growth and an unwavering commitment to his community, Juan quickly turned challenges into wins, proving that success is about perspective and persistence. Five years later, Juan’s
What to Know About Google Review Count Issue
If you’ve noticed that some of your Google reviews have vanished, you’re not the only one. Businesses across multiple industries have voiced concerns about missing or delayed reviews on their Google Business Profiles. Although some have lost only a few, others have seen dozens of reviews seemingly disappear from their profiles. Some businesses have also noticed their review count isn’t adding up correctly, even though the reviews themselves are still
Business Meets Magic: Robert Strong Visits Melon Local
Recently, Melon Local welcomed Robert Strong — magician, author and keynote speaker — to inspire our team with his unique blend of magic and business insight. With over 30 years of experience captivating audiences worldwide, Robert isn’t just about sleight of hand — he’s about creating moments that leave lasting impressions. His philosophy aligns perfectly with what we do at Melon Local: delivering extraordinary experiences that delight and inspire. During
Digital Marketing Dos and Don’ts for 2025
While there are many approaches to digital marketing in 2025 that will elevate your brand to the next level, others may hinder your progress. With the new year in full swing, it’s time to focus on strategies that deliver results and leave outdated practices behind. From mastering local optimization to leveraging data, let’s dive into the dos and don’ts that will keep your business fresh and relevant. Do Focus on
Melon Spotlight: Sarah Levitz
Since joining our Melon Patch, Client Success Manager Sarah Levitz has proven herself to be an invaluable part of our team. Known for her positive attitude and her knack for “mom jokes,” she’s not just winning people over with her personality — Sarah’s delivering quality results. Curious about what keeps Sarah motivated and how she helps agents achieve their digital marketing goals? Stay tuned to discover why she’s passionate about
Fireside Chat with Melon Local’s CEO: 2025 Edition
We already know the bar was set high, but it’s safe to say 2024 was no ordinary year for Melon Local. Despite a challenging landscape filled with fluctuating market conditions, we proved once again that we’re leaders in the digital marketing space. Notably, our journey last year was highlighted by some incredible “Melonstones” for our Patch and leadership: We maintained our Google Premier Partner status for another year, reinforcing our
Latest Blog Posts
5 Tips for Strong Live Transfer Calls
You’ve got a live transfer call to your agency — the lead is hot, the intent is high and your window to make a lasting impression is small. But the difference between a call that converts and one that misses the mark? It all comes down to how prepared you and your team members are to lead the conversation. Here are five tips to help you make the most of
Why Enroll Your Agency in Melon University
At Melon Local, we’re not ones for a “set it and forget” type of approach to digital marketing — and we believe the same goes for continued education. If you’ve seen Melon University mentioned in your inbox or on your social feed and wondered what it’s all about, here’s your answer. Whether you’re a seasoned insurance agency owner or a team member looking to level up, Melon University is here
Strategize Around the 3 Stages of the Marketing Funnel
A strong brand isn’t built through just a single ad or phone call. It’s built across every step of the customer journey — from the moment a customer first hears your name to the second they decide to choose you over your competition. More often than not, that journey follows the marketing funnel. But today’s funnel demands more touchpoints, faster trust and consistent branding every step of the way. If
Melon Spotlight: Aaron Chu
You won’t often catch Aaron Chu in front of the camera — and honestly, he prefers it that way. However, if you’ve ever scrolled through one of our clients’ social feeds and paused on a design that made you look twice, chances are, he had something to do with it. As one of our talented Social Media Designers, Aaron works behind the scenes to make sure our clients’ content stands
Google Ads Updates Its Unfair Advantage Policy
Google recently changed its rules on how many ads a business can show on a single search results page — and if you want to stay competitive, it’s important for you to understand what’s changed. On April 14, Google updated its Unfair Advantage Policy to allow multiple ads from the same business to appear on the same search engine results page (SERP), so long as they are shown in different
How to Get More Instagram Engagement Without Spending a Dime
If you’ve ever opened Instagram and thought, “Why isn’t this getting more traction?” — you’re not alone! Social media changes constantly. New trends pop up, algorithms shift and it can feel like you’re always trying to catch up. But here’s what hasn’t changed: real connection still drives engagement. And the good news? You don’t need a big budget, a complicated strategy or a perfectly curated feed to start building that
Interview with an Agent: Andrew Blevins
Illinois Insurance Agent Andrew Blevins didn’t take the typical path to insurance, but his path has made all the difference. After more than a decade managing Broadway productions across the country, the COVID pandemic forced Andrew into a new career path as an insurance agent. What started as a pandemic pivot quickly turned into a passion, combining his creative edge and problem-solving mindset with a deep-rooted commitment to his community.
How Quality Photos Can Impact Your Google Business Profile
Uploading stock photos to your Google Business Profile may seem like a tempting idea, but using these images may not truly represent you — at least in the eyes of Google. Swapping out cookie-cutter images for high-quality, authentic photos can do so much more than just polish your profile. It can boost your visibility, your credibility and even your search rankings. In fact, even Google says businesses that add photos
Melon Local to Sponsor The Chair Project Art Charity
Melon Local is proud to announce its sponsorship of The Chair Project, a one-of-a-kind silent art auction dedicated to fundraising for the vital non-profit work of Sanctuary, Inc., in Hopkinsville, KY, on April 18. The event — which was founded by owner and local artist Julie-Anna Carlisle — will take place from 4-8 PM CDT at Milkweed Health and Harmony Emporium in Downtown Hopkinsville. Established in 1982, Sanctuary, Inc. is