The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and
Melon Spotlight: Alisha Lucik
As one of our Directors of Business Development, Alisha is often the first Melon clients meet during a demo — and she makes a lasting impression. With a background in relationship-building and a talent for making people smile, she brings warmth, laughs and strategic insight to every conversation. We caught up with Alisha to talk about her passion for meaningful connections, what agents can expect on a demo and the
How to Build Your Business’s Social Media Presence
Standing out in a crowded market isn’t easy. But one of the best ways to establish trust, connect with your community and set yourself apart from competitors is through social media. It’s easy to overthink the process — worrying about how you’ll look, what you’ll say or whether your videos will be “good enough.” But remember, social media is all about making connections. Here are some tips to keep in
4 Must-Know Best Practices for Artificial Intelligence
Whether it’s ChatGPT or Gemini, businesses everywhere are jumping on the Artificial Intelligence (AI) bandwagon to streamline processes, enhance customer experiences and make smarter, data-driven decisions. But as AI chat technology evolves, so do the rules that govern it — especially when it comes to safety and responsibility. AI is clearly here to stay, but businesses must stay ahead of the game to ensure their use of AI remains ethical,
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make sure your profile is working its hardest for you. 1. Laying the Foundation A strong
Melon Local Celebrates International Women’s Day and Women’s History Month
At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential. As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being
Melon Spotlight: Kirsten Nguyen
As one of our Senior Directors of Client Success, Kirsten is committed to keeping her team ahead of the curve through dynamic collaboration. Her extensive expertise in SEO and her knack for infusing humor into everyday challenges have made her a standout leader to both our team and our clients. In a candid conversation, Kirsten shares her passion for investing in people, her approach to guiding the team through the
4 Easy Ways to Refresh Your Instagram Business Page
You’ve finally got your business on Instagram, but are you using it to its full potential? According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth. For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else. The good
What to Know About the Rise of DeepSeek AI
The latest advancements in artificial intelligence (AI) are no longer confined solely to Silicon Valley. China-based AI startup DeepSeek recently made headlines across the world with the launch of its DeepSeek R1 chat model in January. Let’s dive into how DeepSeek is shaking up the industry, and what implications their rise may have for your business. DeepSeek’s Impact on AI World It’s safe to say DeepSeek is making waves in
What to Know About the FCC’s Vacated TCPA Consent Rule
The regulatory landscape for insurance marketers took an unexpected turn on January 24 when the Federal Communications Commission (FCC) officially postponed the enforcement of its 1-to-1 Consent Rule for up to 12 months. But just hours later, the Eleventh Circuit Court of Appeals went a step further — vacating the rule entirely. This ruling effectively nullifies the FCC’s attempt to require direct, individual consent from consumers for each specific company
Latest Blog Posts
How AI Determines Which Business Is the Best
You know your business is the best. But when someone asks AI (Artificial Intelligence) for the best business nearby, does your name come up? And if another business gets recommended, what made AI choose it over yours? Let’s look at how ChatGPT, Gemini, Claude and Perplexity find business information and what you can do to help your business get found! First, What Does “Best” Actually Mean? Let’s say someone asked
Melon Spotlight: Ashley Errisson
Ashley Errisson knows every agency has different needs, and she’s here to help find the right fit at Melon Local. From checking in with our clients to helping them choose the right marketing package, Ashley keeps communication and follow-through at the heart of what she does. We caught up with Ashley to talk about how she supports clients, what makes the Melon Local experience so adaptable and how she enjoys
Melon Local Celebrates 7 Years
Seven years, countless conversations, and a Patch that keeps growing! This November, Melon Local celebrates seven years of helping businesses get noticed, connect with customers and take their next step toward growth. Along the way, we’ve welcomed new Melons, built new ways to support our clients and made plenty of memories worth celebrating. But to appreciate how far we’ve come, let’s rewind a little. Where Our Roots Took Hold Melon
7 Digital Marketing Mistakes That Can Haunt Your Business
Candy, costume parties and spooky decorations are all part of October’s fun. But digital marketing mistakes? Those can haunt your business year-round, quietly draining your budget and making it harder for customers to find you. At Melon Local, we want you to know where your marketing dollars are going and what they’re doing for your business. Let’s take a look at seven digital marketing mistakes that can quietly hold your
Is Your Digital Marketing Strategy Keeping Up with the Times?
Maybe you’re actively running Google ads. Maybe your business still appears in search. Maybe social posts are still going out. Your website may still bring in traffic. But just because your business is doing all these things doesn’t mean your marketing is keeping up with the times. The way your customers find, research and choose local businesses continues to change as search results evolve, competition shifts and new AI platforms
Melon Local Named Best Overall Company at BizX 2026 Tampa Bay
Another year, another big win for the Melon Patch! We’re proud to announce that Melon Local was named Best Overall Company at BizX 2026 Tampa Bay, hosted by ActionCOACH. The recognition comes nearly a year after Melon Local earned Best Service-Based Business Over 10 Employees at BizX North America 2025, making this year’s honor an especially meaningful win for our entire team. From continuing to grow our team and services
4 Melon Local Perspectives on brightonSEO & HeroConf
Unless you live under a rock, you know AI is changing everything in the digital marketing space. But when we sent several of our team members to brightonSEO & HeroConf San Diego, it wasn’t just another convention filled with the typical cliche talking points about how AI is changing everything. Instead, our team walked away with real, in-depth strategies and started planning how we can improve everything from how our
Melon Spotlight: Chad Stevens
Even though he’s usually working remotely 400 miles away from our Las Vegas HQ, Chad’s behind-the-scenes impact on The Patch has made him an invaluable part of Melon Local’s success. As our Software Engineering Manager, he helps transform big ideas into scalable solutions that keep our systems running smoothly. Thoughtful, steady and always focused on finding the best path forward, his work may happen behind the scenes, but its impact
Melon Spotlight: Michael Long
Meet our latest Melon Spotlight, Michael Long, our Principal of Paid Search Analytics & Optimization. After previously being featured as a Melon Spotlight during his time as Director of Client Success, Michael has continued to grow alongside Melon Local, stepping into a role where his strategic mindset and passion for performance help drive stronger results for our clients. Today, his expertise in paid search analytics and campaign optimization plays an