The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
Melon Spotlight: Liz Anguiano
Since joining our team as a Social Media Content Creator, Liz has brought fresh ideas, creativity and a true team spirit to everything she does. Her passion for crafting scroll-stopping content, hopping on calls to ensure our clients’ social presence is always on point and helping agents shine online as local legends made her an essential part of the Melon Patch. We caught up with Liz to talk about her
Soaring Eagle Agent Study Group Coming Back Stronger in 2026
The Soaring Eagle agent study group isn’t just back for 2026 — it’s bigger than ever. More than 400 agents and team members from across the U.S. are already set to attend from January 28–30 at the Soaring Eagle Resort & Casino in Mt. Pleasant, MI, making this the largest gathering the study group has hosted yet. Founder and insurance agent David Arce says even as the room expands, Soaring
Melon Local Wins Best Service Award at BizX North America 2025
At this year’s BizX North America conference sponsored by ActionCOACH, more than 400 entrepreneurs and business coaches gathered from Oct. 26–28 in Houston, TX to talk about leadership and what it really means to grow. And in the middle of it all, Melon Local proved once again that it’s possible to build a digital marketing agency around quality hospitality over hype. In a full-circle moment, we’re proud to announce that
Melon Spotlight: Ernie Ron
From guiding clients as a CSM to now leading a full team as Director of Client Success, Ernie’s journey at Melon has been inspiring, to say the least. Over the past four years, he’s helped shape how we connect with clients, drive leads and deliver results that truly matter.Whether he’s coaching his team, educating our clients on Melon Max or stepping into the spotlight during live demo videos, it’s safe to
What Our Team Loves About Melon Local: 5 Perspectives
At Melon Local, we believe our greatest strengths come from our people and the forward-thinking strategies we develop together because that’s what keeps our clients ahead of the game. Every relationship is an opportunity to embrace fresh ideas, adopt new technologies and build momentum in a digital space that’s constantly evolving. But beyond the tools, it’s the community that we’ve built — the support, collaboration and encouragement — that makes
Black Hat SEO Tricks That Can Come Back to Haunt You
Black hat SEO might look like a treat at first — a quick fix promising fast rankings, sudden traffic boosts and easy wins. But just like a haunted house, those misleading shortcuts are filled with hidden traps that can spook your business for years to come. At Melon Local, we’ve seen firsthand how these rule-breaking tactics may give businesses a temporary boost but almost always ends in penalties, lost visibility
Meet Melon Local’s Marketing Team
At Melon Local, our marketing team’s first priority is telling Melon’s story — making sure our brand, content, and resources stay fresh, consistent, and impactful. Every ad we create, every Melon University webinar we host, every blog we write and every piece of branded content we design has a purpose: to showcase what makes us different and to keep clients connected with the latest best practices in digital marketing. While
How to Connect with Gen Z Social Media Users
Gen Z — generally defined as those born between 1997 and 2012 — is the first generation to grow up entirely online with social media at their fingertips. From catchy TikTok dances to viral memes, this is how they connect. They value authenticity, speed and connection — they’ll “highkey” scroll past content that doesn’t resonate. And if your content doesn’t pass the “vibe check” in the first few seconds, it’s
Beyond Keywords: How ChatGPT-5 Redefines Search
OpenAI’s recent launch of ChatGPT-5 marks a significant shift in online search behavior. Even this blog’s feature image was created using ChatGPT-5 — a fitting example of how AI is no longer just a tool we talk about, but one we actively use to create and communicate. Originally kicking off the AI revolution with its previous large language model (LLM) ChatGPT-4 in 2023, OpenAI will likely continue to shape how
Latest Blog Posts
2022 Insurance Marketing Trends You Need to Know
Welcome, 2022! Every year, we like to kick things off by examining what’s new in the world of insurance marketing. Digital marketing is always evolving. Technology advances, customer behavior changes, and marketers who stay agile have the best chance of getting ahead. To help you create an insurance marketing strategy for 2022, we’ve rounded up some of the most popular trends for your industry. We made sure that each of
Interview with an Agent: Jason Wade
With a background in education administration, you may wonder how insurance agent Jason Wade found his way to the industry. With a head for business and a desire to find independence, Jason found that an insurance agency was the perfect way for him to flex his entrepreneurial muscles. From the get-go, Jason decided to take on his own marketing efforts, but he knew there was a better way. After some
What’s SEO Got To Do With It
You’ve likely heard the term “SEO” more times than you can count. While it may be common insurance marketing jargon, many of our clients ask us, “Okay, so what does SEO have to do with me and my business?” The short answer is: a lot, if you play your cards right. Let’s break down the basics of this popular insurance marketing strategy and explain how you can use it to
Scary Insurance Marketing Mistakes to Avoid
It’s time for a scary story. There once was an insurance marketing agent who owned a local business. While they were trying to grow their agency, they made a dire mistake. They didn’t invest in digital marketing! Marketing your local insurance agency can be hard, but Melon Local is here to help make things a little easier. We work with agents all over the country, so when it comes to
Should Your Insurance Agency Use Social Media?
We get a lot of questions about social media for insurance agents. Is social media marketing really that important? What platforms should I be using? What kind of content should I post? The list goes on and on. Many insurance agencies forgo social media marketing because they think it won’t make an impact on their business. That’s just not the case! Social media has the power to increase your agency’s
What is PPC Advertising?
In marketing, we sure do love our acronyms, but at Melon Local, there is one that reigns above the rest: PPC. While we hate to play favorites, we can’t help ourselves on this one. PPC continues to be one of the most effective insurance marketing strategies we use to help our clients generate quality leads. If you’re like many of our clients, you’re probably thinking, “Okay, I’ve heard of PPC,
How to Maximize Your Agency’s Online Presence
These days, just about everyone is searching for products and services online. Need a handyman? Just Google it. Looking for a new taco spot? Head to Yelp. The same goes for customers looking for a new insurance agency. When customers are on the hunt for a new agency, whether they’re new to town or looking to bundle deals at a competitive rate, they’re likely to take to the internet. So,
Interview with an Agent: Kaan Inceoglu
Prior to setting down roots in Greeley, CO, insurance agent Kaan Inceoglu was a man on the go. After graduating from Ohio State with a finance and international business degree, Kaan was drawn to the insurance industry. He became a claims adjuster and eventually joined the catastrophe team, a role that took him all over the country. During his years traveling from state to state, Kaan also earned a master’s
How Community Involvement Impacts Your Agency
While digital insurance marketing is a great way to help customers find your agency, it’s not the only way to make a name for yourself in your city. As a small business owner, one of the most important things you can do to market your agency is become involved in your community. Big city or small town, people like to create connections and put down roots where they live. By