The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
How to Strategize Your Social Media for Success in 2025
Is refreshing your social media part of your 2025 resolution? With a new year right around the corner, now’s your chance to reimagine how your business resonates across people’s feeds. From refining your content calendar to embracing cutting-edge trends, this is your moment to hit “refresh” on your social media. Let’s talk about what you need to do to ensure you’re relevant and top-of-mind in your local market! Look Back
What to Know About the FCC’s New Lead Generation Rule
A new federal rule tightening regulations on lead generation, as well as robocalls and robotexts is set to go into effect January 27, 2025. The Federal Communications Commission’s (FCC) new rule — originally adopted in December 2023 — aims to protect consumers from scam communications by closing loopholes in the lead generation industry and strengthening text messaging regulations. According to the FCC, these changes address vulnerabilities in robotext defenses, making
Interview with an Agent: Julie Hahn
North Carolina Insurance Agent Julie Hahn always understood the necessity of smart marketing when she opened her first agency in 2009 — whether it be through internet leads, organic search optimization or social media. Fast-forward to 2022, and Julie has opened another successful agency with a new company in the competitive Charlotte-metro area — but something was missing. She had the drive, but what she really needed was the right
Melon Spotlight: Natalie Nunez
From the moment she joined our team as a Social Media Content Creator, Natalie Nunez has been a valuable force for helping not only our agents establish and elevate their social media game, but Melon Local’s as well. Always in the know with the latest social media trends, her creative eye and knack for helping our clients stand out in their local markets have made her a truly One in
How AI Is Changing Insurance Consumer Behavior
With predictive algorithms and personalization tools, artificial intelligence (AI) is more than a buzzword. This emerging tech is redefining the behaviors and expectations of today’s digital shoppers. For business owners, staying ahead in the digital marketing space means adapting to these shifts while understanding where the industry is heading. What AI Platforms Are Leading the Way? From OpenAI’s ChatGPT and Google’s Gemini and Microsoft’s Co-Pilot, these advanced AI platforms are
Year-Over-Year Strategies for 2025 and Beyond
The start of a new year is the perfect time for fresh ideas, new goals and taking note of what’s worked and what hasn’t. The truth is, reviewing your year-over-year performance can feel like comparing apples to melons. So how can you measure success and set yourself up for a thriving 2025? Understand the Shifting Market Dynamics Competition is heating up in the insurance industry, it’s no longer enough to
FTC’s New Rule for Fake Reviews Officially in Effect
How New Federal Rule Affects Business Reviews In case you missed it, a federal rule banning fake reviews recently went into effect. The Federal Trade Commission’s (FTC) new rule — originally issued in August 2024 — officially went into effect in October. According to the FTC, this new rule now holds businesses accountable for posting or purchasing fake reviews, including those from people who don’t exist or have never engaged
Soaring Eagle Founder Shares Excitement About 2025 Event
As the COVID-19 pandemic redefined the professional landscape in 2020, Michigan insurance agent David Arce realized a significant void in networking and educational opportunities for agents. His recognition of the need for in-person connection and shared growth among insurance agents inspired Arce to found the Soaring Eagle Agent Study Group to continue fostering agency growth. “The core of it was just about agents sharing with each other,” says Arce. “Being
5 Things I Love About Melon Local – Feat. Trevor McBride
Portland, OR-area insurance agent Trevor McBride had already been running his agency for nearly seven years before coming across Melon Local. Previously, he’d tried working with other marketing companies but didn’t quite find the fruitful partnership he needed for his digital presence. Despite only joining us in February, Trevor has grown to love Melon Local for a number of reasons, including our personalized approach to digital marketing and transformative workshops.