The Latest News From Melon Local
Stay in the know with the latest news in digital marketing, best practices and updates from Melon Local.
4 Questions to Ask Before Granting GBP Access
Your Google Business Profile (GBP) is one of the most valuable digital assets your business owns. It’s often the first thing potential customers see when they search for your business, making it a key driver of organic calls, website visits and foot traffic. In fact, a fully optimized GBP gets
How to Get Customers to Fall for Your Agency
Marketing is a little like dating. The goal is to attract new leads in hopes that the connection turns into a long-time customer relationship. While digital marketing is an ever-evolving landscape of strategies, there are a few time-tested industry truths that can help you bolster your business online. Let’s go over some essential insurance marketing ideas that can help you win the hearts of new customers. Attract customers with your
What are Keywords and Why do They Matter?
If you’ve looked up how to improve your Google ranking, how to market locally, or how to attract more leads to your business, you’ve probably seen one concept come up time and time again… keywords. But what exactly is a keyword anyway? Today we’re going back to basics to dissect the meaning of keywords in marketing and how they impact your insurance marketing efforts. What are Keywords? Keywords are words
Insurance Marketing Trends for 2021
Marketing is anything but static. The way people consume information changes, technology becomes more advanced, and algorithms become more intuitive. To adjust to evolving demands, marketers have to be flexible. So, let’s make a New Years’ resolution together to have an open mind and a willingness to learn! This year, we’re ushering in exciting new insurance marketing trends that aim to drive engagement with your agency and bring more customers
Interview with an Agent: Caitlyn Garlock Knows Insurance
Though it’s been less than a decade since she graduated college, you could say Caitlyn Garlock has been in the insurance industry for more than 20 years. How can that be, you might ask? Caitlyn’s father has been an insurance agent her entire life, and he made sure to teach his daughter a thing or two about hard work, customer service, and growing a business. According to Caitlyn, being an
3 Ways to Stand Out with Insurance Agency Marketing
You know your insurance agency is better than the one down the street, but it’s important your potential customers know it, too. With so much competition in the marketplace, insurance agents need to go above and beyond to stand out. While providing great service at an affordable price is always the goal, it’s not the only thing you can do to put your agency ahead. Using key insurance agency marketing
SEO Basics for Insurance Marketing Strategies
Search engine optimization, better known as SEO, encompasses a variety of strategies that aim to improve a webpage or website’s search engine ranking. The higher you rank for relative searches, the more easily potential customers are able to find your agency. As a local business, SEO can help you increase visibility and attract new leads to your agency. This tactic is known for its long-term effectiveness and relatively low cost,
3 Ways to Increase Customer Retention
While generating new customers is an essential part of growing your agency, it’s equally as important to care for your existing customer base. It’s difficult to keep momentum if you continually lose customers! Nurturing customer relationships and maintaining policies should be a prominent factor in your overarching business and marketing strategy. Luckily, the insurance industry boasts impressive customer retention rates, with the average agency maintaining an 84% retention rate. But
Four Marketing Mistakes You May be Making
Digital marketing for insurance companies can be difficult in an ever-changing online landscape. Consumers’ needs change, new platforms appear, and Google releases yet another new round of Google Ads guidelines. It can be exhausting to keep up! To make sure you’re not falling behind on your marketing efforts, we’ve compiled four of the most common marketing mistakes we see local insurance agencies making. 1. You haven’t set goals. We all
How Customer Reviews Impact Your Business
Chances are, you’ve likely browsed reviews before making a purchase or visiting a new place. Why risk having a bad meal when you can predict the quality with assistance from hundreds of reviews? And you’re not alone. A reported 70% of consumers reference multiple review sites when choosing a local business to patronize. As a local agency, it’s critical that you make review management a part of your insurance marketing
Latest Blog Posts
Melon Local Visits Google’s Headquarters
At Melon Local, we don’t just keep up with the latest in digital marketing — we go straight to the source. Several members of our Melon Patch, including CEO Whitney Green-Olson, recently had the incredible opportunity to visit Google’s headquarters in California for an exclusive learning experience with some of the brightest minds in digital advertising. As a Google Premier Partner, we’re proud to be recognized in the top three
5 Common Digital Marketing Scams to Avoid
If you’re involved in the digital marketing world, chances are you’ve heard it all. “Your listings are broken.” “We can get you to #1 on Google.” “We’ll wipe those 1-star reviews.” But how many of these bold claims are legit? Spoiler alert: not many. At Melon Local, we’ve seen quite a few of these and the damage they can cause firsthand. Let’s break down five of the most common scams
Melon Spotlight: Alisha Lucik
As one of our Directors of Business Development, Alisha is often the first Melon clients meet during a demo — and she makes a lasting impression. With a background in relationship-building and a talent for making people smile, she brings warmth, laughs and strategic insight to every conversation. We caught up with Alisha to talk about her passion for meaningful connections, what agents can expect on a demo and the
How to Build Your Business’s Social Media Presence
Standing out in a crowded market isn’t easy. But one of the best ways to establish trust, connect with your community and set yourself apart from competitors is through social media. It’s easy to overthink the process — worrying about how you’ll look, what you’ll say or whether your videos will be “good enough.” But remember, social media is all about making connections. Here are some tips to keep in
4 Must-Know Best Practices for Artificial Intelligence
Whether it’s ChatGPT or Gemini, businesses everywhere are jumping on the Artificial Intelligence (AI) bandwagon to streamline processes, enhance customer experiences and make smarter, data-driven decisions. But as AI chat technology evolves, so do the rules that govern it — especially when it comes to safety and responsibility. AI is clearly here to stay, but businesses must stay ahead of the game to ensure their use of AI remains ethical,
What It Means to Optimize Your Google Business Profile
You’ve probably heard it before —“We optimize your Google Business Profile (GBP).” But what does that really mean? At Melon Local, we go beyond the basics to ensure your GBP isn’t just set up, but fully optimized to attract new customers and keep your business ahead of the competition. Here’s what we do to make sure your profile is working its hardest for you. 1. Laying the Foundation A strong
Melon Local Celebrates International Women’s Day and Women’s History Month
At Melon Local, we take pride in being a women-led agency where leadership, expertise and innovation thrive. We understand that diverse leadership isn’t just beneficial — it’s essential. As we celebrate International Women’s Day and Women’s History Month, we recognize the women who shape our company’s and clients’ success today and every day. Notably, we are proud to be a women-led company with over half our leadership and team being
Melon Spotlight: Kirsten Nguyen
As one of our Senior Directors of Client Success, Kirsten is committed to keeping her team ahead of the curve through dynamic collaboration. Her extensive expertise in SEO and her knack for infusing humor into everyday challenges have made her a standout leader to both our team and our clients. In a candid conversation, Kirsten shares her passion for investing in people, her approach to guiding the team through the
4 Easy Ways to Refresh Your Instagram Business Page
You’ve finally got your business on Instagram, but are you using it to its full potential? According to Sprout Social’s 2025 Sprout Social Index, 29 percent of Instagram users make purchases through the app — making Instagram prime digital real estate for businesses looking to boost visibility and drive growth. For business owners, though, keeping Instagram up-to-date can feel like a full-time job on top of everything else. The good